1 / 29

Bulk Email Server Guide

<br>https://powermta.ninja<br>A Complete Guide how to setup a Perfect Bulk Email Server and use it for transactional or newsletter emailing without any sending limits, with IP rotation, domain masking, automatic bounce processing, Feedback loops and everything else that is required for perfect deliverability.<br>

williamwiggins
Télécharger la présentation

Bulk Email Server Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bulk​​Email​​Server​​Guide A​​Complete​​Guide​​how​​to​​setup​​a​​Perfect​​Bulk​​Email​​Server​​and​​use​​it​​for transactional​​or​​newsletter​​emailing​​without​​any​​sending​​limits,​​with​​IP rotation,​​domain​​masking,​​automatic​​bounce​​processing,​​Feedback​​loops and​​everything​​else​​that​​is​​required​​for​​perfect​​deliverability. By​​PowerMTA​​NiNjA

  2. This​​guide​​is​​meant​​for​​those​​that​​would​​like​​a​​to​​start​​with​​email​​marketing​​or​​those​​that already​​do​​it​​but​​want​​to​​improve​​their​​current​​system​​setup. It​​can​​be​​used​​with​​your​​double​​opt-in​​list,​​a​​list​​you​​bought​​online,​​a​​list​​you​​scraped​​off some​​site,​​etc.​​This​​really​​doesn't​​matter. Why​​​​did​​​​I​​​​decide​​​​to​​​​publish​​​​it? Mostly​​to​​help​​my​​customers​​with​​their​​system​​setup​​and​​configuration.​​Now​​they​​can save​​their​​money​​and​​my​​time​​by​​following​​this​​guide​​to​​add​​new​​IPs,​​domains,​​SMTPs, or​​to​​even​​​set​​up​​a​​new​​bulk​​email​​system​. Another​​reason​​is​​to​​help​​newcomers​​to​​start​​with​​a​​perfect​​system​​setup.​​It​​took​​me years​​to​​get​​everything​​to​​the​​point​​where​​it's​​working​​how​​I​​want. Isn't​​that​​nice​​from​​me?​​Yes​​and​​no.​​I​​know​​from​​experience​​that​​a​​lot​​of​​those​​that​​will follow​​my​​guide​​will​​need​​my​​help.​​Even​​tho​​you​​will​​follow​​a​​step​​by​​step​​guide​​it doesn't​​mean​​it​​will​​be​​easy.​​If​​you​​do​​manage​​to​​get​​it​​to​​work​​(even​​if​​it's​​on​​your​​fifth try)​​I​​salute​​you.​​You​​obviously​​have​​enough​​skills​​and​​a​​nice​​work​​ethic​​to​​do​​even bigger​​things.​​If​​you​​are​​interested​​contact​​me.​​I​​am​​always​​looking​​for​​bright​​people​​to help​​me​​with​​my​​projects. If​​you​​do​​decide​​to​​follow​​my​​guide​​please​​read​​everything​​before​​you​​start. Have​​fun​​and​​don't​​send​​me​​an​​email​​from​​your​​new​​bulk​​email​​system.

  3. Before​​​​We​​​​Begin Let​​us​​make​​one​​thing​​clear​​first.​​Even​​tho​​this​​is​​a​​step​​by​​step​​guide​​you​​still​​have​​to think​​on​​your​​own​​and​​what​​is​​even​​more​​important.​​You​​MUST​​have​​more​​than​​basic knowledge​​of: ● Linux ● How​​email​​works ● How​​the​​internet​​works I​​can​​not​​write​​a​​guide​​that​​will​​be​​copy/paste​​from​​start​​to​​finish.​​We​​aren't​​setting​​up​​an email​​account​​in​​Outlook.​​We​​are​​setting​​up​​a​​PERFECT​​bulk​​email​​server​​and​​even tho​​you​​are​​following​​a​​guide​​you​​will​​have​​to​​adjust​​some​​parts​​so​​everything​​will​​work with​​your​​domains​​and​​IPs. I​​​​have​​​​to​​​​say​​​​is​​​​this ● Don't​​rush​​or​​you​​will​​end​​up​​with​​a​​system​​that​​is​​full​​of​​errors​​and​​you​​won't come​​close​​to​​perfect​​10/10​​score​​on​​mail​​tester. ● Read​​everything​​from​​start​​to​​finish​​and​​don't​​just​​blindly​​follow​​this​​guide​​without knowing​​what​​is​​coming​​in​​next​​steps. ● Start​​the​​guide​​with​​your​​head​​clear​​and​​rested​​as​​I​​can't​​do​​the​​thinking​​for​​you. If​​you​​mess​​up​​your​​emails​​might​​not​​get​​delivered. We​​have​​all​​been​​there.​​At​​some​​point,​​it​​was​​my​​first​​time​​and​​I​​know​​it​​was​​a​​mess.​​I didn't​​know​​what​​I​​was​​doing,​​I​​was​​sweating​​like​​crazy,​​I​​was​​tired​​but​​full​​of​​adrenaline so​​I​​couldn't​​stop​​or​​even​​leave​​my​​computer​​just​​to​​make​​me​​a​​cup​​of​​coffee. Before​​you​​begin,​​get​​yourself: ● Some​​snacks ● A​​bottle​​of​​water ● A​​cup​​of​​coffee​​or​​an​​energy​​drink Don't​​drink​​beer.​​We'll​​come​​to​​that​​during​​this​​guide​​so​​make​​sure​​you​​have​​some.​​Or maybe​​you​​prefer​​something​​else​​as​​I​​do.

  4. This​​one​​is​​a​​bit​​tricky​​since​​you​​are​​an​​adult,​​but​​think​​about​​your​​health​​and​​go​​to​​the toilet​​before​​you​​start.​​If​​you​​are​​like​​me​​you'll​​forget​​about​​the​​world​​around​​you​​once you​​begin. Oh,​​if​​you​​have​​kids​​wait​​for​​them​​to​​go​​to​​sleep.​​It​​took​​me​​some​​time​​to​​master everything​​to​​the​​point​​that​​I​​was​​able​​to​​do​​everything​​as​​it​​should​​be​​while​​the​​little ones​​were​​running​​around. Remember Read,​​​​Think​​​​...,​​​​Do And​​​​don't​​​​blame​​​​me​​​​if​​​​you​​​​fail

  5. Bulk​​Email​​Server​​Guide:​​Ready?​​Set…​​GO! Before​​we​​begin​​you​​need​​a​​server​​first.​​I​​am​​sure​​you​​must​​be​​thrilled​​you are​​following​​a​​guide​​with​​such​​useful​​tips.​​And​​more​​are​​on​​the​​way! No,​​seriously​​you​​need​​a​​server​​before​​we​​can​​start.​​And​​almost​​anything​​will​​do​​that meet​​minimum​​system​​requirements.​​If​​you’ll​​search​​around​​you​​can​​find​​VPS​​offers with​​more​​than​​enough​​to​​run​​everything​​we​​need​​for​​testing​​purposes​​for​​as​​low​​as 1,5€.​​A​​server​​like​​this​​isn’t​​recommended​​for​​production​​server​​as​​it​​usually​​comes​​with no​​SLA,​​but​​it​​could​​easily​​be​​used​​as​​an​​external​​MTA/SMTP,​​but​​more​​about​​this​​later. For​​your​​production​​server​​pick​​a​​VPS​​or​​dedicated​​server​​with​​your​​preferred​​hosting provider.​​In​​our​​tests​​and​​all​​years​​of​​doing​​e-mail​​marketing​​(read​​setting​​up​​servers) we​​didn’t​​have​​any​​major​​problems​​with​​providers​​as​​far​​as​​system​​configuration​​goes. There​​are​​a​​few​​that​​would​​not​​allow​​for​​necessary​​changes​​to​​be​​done,​​but​​you​​just move​​to​​the​​next​​one​​if​​that​​happens.​​Most​​major​​hosting​​providers​​will​​be​​just​​fine​​for your​​perfect​​email​​server. Local​​or​​external​​MTAs/SMTPs? There​​is​​one​​more​​thing​​we​​need​​to​​go​​over​​before​​we​​start.​​There​​are​​three​​different scenarios. Local​​MTAs/SMTPs Mumara​​and​​PowerMTA​​will​​run​​on​​the​​same​​server. Pros:​​Easy​​administration,​​Cheapest Cons:​​Hosting​​providers​​will​​usually​​assign​​IPs​​in​​a​​range​​to​​your​​server​​so​​if blacklisting​​occur​​they​​could​​affect​​all​​your​​IPs.​​If​​your​​provider​​decides​​to​​shut​​you down​​your​​complete​​operation​​will​​stop. External​​MTAs/SMTPs Mumara​​will​​run​​on​​one​​server​​and​​PowerMTA​​will​​run​​on​​one​​or​​more​​servers.

  6. Pros:​​In​​a​​case​​of​​blacklistings​​only​​one​​server​​or​​IP​​will​​be​​affected.​​In​​a​​case​​of problems​​with​​provider​​only​​one​​sending​​server​​is​​taken​​down​​so​​sending​​will​​continue. The​​server​​where​​Mumara​​is​​installed​​does​​no​​sending​​at​​all​​so​​you​​will​​never​​have problems. Cons:​​More​​expensive,​​more​​servers​​to​​configure Hybrid A​​mix​​of​​everything.​​Mumara​​and​​PowerMTA​​on​​the​​same​​server​​with​​integrated external​​servers​​with​​PowerMTA. The​​best​​long​​run​​scenario,​​of​​course,​​is​​using​​external​​MTAs/SMPTs. Minimum​​requirements Let's​​go​​over​​this​​again​​now​​that​​we​​know​​our​​options.​​How​​will​​your​​system​​be​​setup? Will​​it​​use​​local​​or​​external​​PowerMTA? Local​​PowerMTA Everything​​will​​run​​on​​the​​same​​server​​so​​our​​server​​must​​have​​enough​​power.​​Here are​​our​​recommendations: 5-19​​IPs/domains ● VPS​​or​​Dedicated​​server ● 2​​cores ● 8​​GB​​RAM ● 20​​GB​​SSD 20-99​​IPs/domains ● VPS​​or​​Dedicated​​server ● 4​​cores ● 16GB​​RAM ● 40​​GB​​SSD 100+​​IPs/domains ● VPS​​or​​Dedicated​​server ● 8​​cores ● 32GB​​RAM

  7. ● 100​​GB​​SSD Here​​a​​saying​​we​​all​​know​​from​​Jeremy​​Clarkson​​would​​come​​in​​handy,​​POWER!!!!​​And more​​power​​we​​have​​the​​better. External​​PowerMTA In​​this​​case,​​Mumara​​will​​run​​on​​one​​more​​powerful​​server​​and​​PowerMTA​​will​​be installed​​on​​many​​cheaper​​servers.​​Here​​are​​our​​recommendations: Main​​server​​–​​Mumara ● 4​​cores ● 16GB​​RAM ● 40​​GB​​SSD ● 1​​IP MTAs​​–​​PowerMTA ● 1​​core ● 1​​GB​​RAM ● 10​​GB​​HDD ● 1​​IP This​​tutorial​​covers​​both​​scenarios. Buy​​a​​server Seriously,​​we​​are​​at​​the​​stage​​where​​you​​need​​your​​server​​so​​if​​you​​haven’t​​already now​​is​​the​​time​​to​​pick​​which​​scenario​​you’ll​​use​​and​​then​​buy​​1​​or​​more​​servers. Like​​I​​already​​said.​​Almost​​anything​​that​​meets​​minimum​​system​​requirements​​will​​do​​so pick​​a​​hosting​​provider​​and​​get​​your​​servers​​up​​and​​running. IMPORTANT All​​your​​servers​​no​​matter​​what​​scenario​​you’ll​​go​​with​​must​​have​​CentOS​​6​​x64 minimal​​installed.​​If​​you’ll​​pick​​a​​different​​version​​or​​distro​​chances​​are​​this​​tutorial​​will not​​be​​much​​help​​to​​you.

  8. Bulk​​Email​​Server​​Guide:​​Main​​Server​​Install In​​this​​guide​​I​​am​​talking​​about​​MAIN​​server​​and​​MTA​​server,​​so​​to​​avoid any​​unnecessary​​confusion​​let​​me​​clarify​​this. The​​Main​​server​​​is​​the​​server​​where​​your​​Email​​Marketing​​Software​​(EMS)​​such​​as Mumara,​​MailWizz,​​Interspire​​Email​​Marketer,​​...​​is​​installed.​​Since​​we​​are​​getting​​ready to​​set​​up​​a​​bulk​​email​​server​​with​​an​​option​​to​​scale​​it​​up​​if​​needed​​I​​recommend​​you pick​​a​​bit​​more​​powerful​​VPS​​for​​it. MTA​​server​​is​​a​​server​​where​​PowerMTA​​is​​installed.​​These​​servers​​are​​doing​​all​​the sending.​​This​​is​​just​​one​​layer​​of​​protection​​to​​keep​​your​​MTA​​servers​​away​​from​​your Main​​server.​​In​​case​​there​​is​​ever​​a​​problem​​your​​main​​server​​will​​never​​be​​taken​​down since​​it's​​not​​doing​​any​​sending​​at​​all.​​MTA​​server​​can​​be​​any​​budget​​VPS​​with​​at​​least 1GB​​RAM. Now​​let's​​get​​back​​to​​our​​Main​​server.​​For​​my​​own​​personal​​use​​I​​have: ● Six​​core​​CPU​​(Intel®​​Xeon®​​E5-2620v3) ● 24​​GB​​RAM​​(guaranteed) ● 600​​GB​​SSD ● UNLIMITED​​traffic

  9. ● 1​​IPv4​​+​​IPv6 The​​price​​I​​am​​paying​​for​​my​​main​​server​​is​​14.99​​€​​(around​​$18)​​per​​month.​​And​​since it​​is​​not​​doing​​anything​​wrong​​and​​there​​is​​no​​reason​​for​​my​​VPS​​provider​​to​​shut​​it down​​I​​can​​pay​​for​​it​​for​​1​​year​​and​​get​​an​​even​​lower​​price. Of​​course,​​I​​never​​pay​​for​​my​​MTA​​servers​​up​​front.​​They​​are​​the​​bad​​guys​​and​​could be​​taken​​offline​​at​​any​​time.​​But​​even​​if​​they​​do​​I​​still​​have​​enough​​left​​and​​can​​add​​a new​​one​​in​​about​​30​​minutes.​​The​​price​​I'm​​paying​​for​​MTA​​servers​​is​​from​​1,5​​€​​-​​5​​€ for​​each​​server​​per​​month,​​but​​more​​about​​this​​later​​when​​we'll​​look​​at​​the​​process​​of setting​​up​​MTA/sending​​server. In​​this​​step​​you​​will​​need: ● A​​bit​​more​​Powerful​​VPS​​(I​​suggest​​at​​least​​8GB​​RAM,​​16GB​​recommended). Don't​​have​​a​​server​​online​​yet?​​Get​​it​​online​​in​​less​​than​​a​​minute. ● Clean​​install​​of​​CentOS​​6/7​​x64​​(minimal​​recommended) ● SSH​​client​​(I​​suggest​​Bitvise) Now​​login​​as​​root​​and​​follow​​this​​steps: First,​​check​​your​​hostname hostname​​-f It​​should​​be​​in​​format​​hostname.domain.tld.​​Where​​hostname​​is​​something​​random​​like server,​​main,​​box,​​...​​Since​​we​​want​​that​​it's​​obvious​​this​​is​​a​​bulk​​mail​​server​​I recommend​​you​​stay​​away​​from​​words​​like​​mail,​​email,​​newsletter,​​...​​In​​my​​case​​this​​is henry.powermtaninja.science If​​you​​didn't​​set​​your​​hostname​​during​​your​​VPS​​setup​​or​​the​​provider​​you​​are​​using does​​not​​have​​this​​option​​follow​​"How​​to​​setup​​hostname". Install​​required​​packages yum​​-y​​install​​wget Server​​update yum​​-y​​update Reboot reboot

  10. Now​​depending​​on​​your​​CentOS​​version​​use​​the​​appropriate​​lines. CentOS​​6 cd​​/usr/local/src wget​​http://centos-webpanel.com/cwp-latest sh​​cwp-latest CentOS7 cd​​/usr/local/src wget​​http://centos-webpanel.com/cwp-el7-latest sh​​cwp-el7-latest The​​install​​process​​can​​take​​from​​5-20​​minutes​​depending​​on​​your​​VPS​​specifications, so​​get​​a​​cup​​of​​coffee​​and​​relax. When​​the​​install​​finishes​​copy​​login​​information​​and​​paste​​it​​to​​a​​safe​​place.​​I​​always create​​a​​new​​text​​file​​and​​save​​all​​login​​details​​in​​it.​​Of​​course,​​I​​save​​it​​in​​a​​safe​​place (check​​​Tools​). Reboot reboot The​​installation​​is​​now​​complete​​and​​you​​can​​login​​to​​control​​panel​​and​​start​​with​​basic configuration.

  11. Bulk​​Email​​Server​​Guide:​​Basic​​control​​panel​​configurations Now​​that​​we​​have​​a​​control​​panel​​installed​​we​​can​​do​​all​​(well​​most)​​of configuration​​in​​a​​user-friendly​​user​​interface​​you​​can​​access​​in​​your browser. You​​already​​have​​all​​necessary​​login​​information​​(did​​you​​save​​it?)​​from​​the​​previous step.​​So​​copy/paste​​the​​URL​​you​​got​​and​​login.​​It​​looks​​something​​like​​this NO-SSL http://MAIN_SERVER_IPv4:2030 SSL https://MAIN_SERVER_IPv4:2031 Where​​"MAIN_SERVER_IPv4"​​is​​obviously​​the​​IPv4​​of​​your​​main​​server​​so​​be​​sure​​to change​​it​​or​​you​​will​​get​​an​​error​​(doh!).​​I​​suggest​​you​​use​​SSL.​​You​​will​​get​​a​​warning since​​it's​​self-signed.

  12. Login​​with​​user​​root​​and​​password​​you​​use​​to​​login​​over​​SSH.​​You​​will​​see​​something like​​this.

  13. You​​will​​see​​a​​bit​​different​​screen.​​This​​is​​my​​fully​​configured​​server. The​​first​​thing​​you​​want​​to​​do​​is​​set​​your​​email​​address​​to​​get​​rid​​of​​the​​annoying message​​that​​shows​​after​​login.​​You​​can​​do​​this​​in​​"CWP​​Settings​​>​​Edit​​Settings" where​​all​​you​​have​​to​​do​​is​​enter​​your/some​​email​​and​​click​​"Save​​changes". Change​​Date​​&​​Time Now​​move​​to​​"Server​​settings​​>​​Change​​Date​​&​​Time"​​and​​select​​the​​time​​zone​​you​​are in​​and​​click​​"Change​​date​​&​​time".​​I​​am​​located​​in​​Germany​​so​​I​​picked​​"Europe/Berlin". If​​time​​still​​isn't​​correct​​adjust​​it​​manually.

  14. Important! Remember​​the​​timezone​​you​​set​​as​​you​​will​​need​​it​​later! Simple​​PHP.ini​​Editor Now​​go​​to​​"PHP​​Settings​​>​​PHP​​Simple​​Editor"​​and​​change​​everything​​like​​you​​see​​in the​​picture​​below.​​Of​​course,​​do​​not​​set​​the​​same​​timezone​​as​​I​​have.​​Set​​it​​to​​what​​you used​​in​​step​​before.

  15. Important! You​​have​​to​​click​​"Save"​​next​​to​​each​​field​​to​​save​​the​​changes. Make​​sure​​you​​uncomment​​the​​"date.timezone"​​option​​by​​removing​​";"​​in​​the​​front. Change​​SSH​​Port To​​make​​your​​server​​safe​​from​​script-kiddies​​I​​suggest​​you​​change​​the​​SSH​​port.​​Go​​to "Services​​Config​​>​​SSH​​Configuration"​​and​​search​​for​​"Port​​22".​​If​​needed​​uncomment it​​by​​removing​​";"​​and​​change​​it​​to​​a​​number​​between​​10000-60000. Click​​"Save​​changes"​​at​​the​​bottom​​and​​go​​back​​to​​the​​main​​page​​of​​control​​panel dashboard​​and​​Restart​​SSH​​by​​clicking​​on​​"Restart"​​next​​to​​it. This​​is​​all​​the​​basic​​configuration​​that​​had​​to​​be​​done.​​Of​​course,​​there​​is​​more​​to​​do​​like add​​user​​accounts,​​create​​system​​emails,​​enable​​firewall​​and​​backups,​​...​​but​​we'll​​get to​​that​​in​​the​​next​​step.

  16. Bulk​​Email​​Guide:​​DNS​​Records Now​​it's​​time​​to​​set​​DNS​​records​​for​​the​​domain​​we'll​​use​​on​​our​​Main Server​​in​​our​​Bulk​​Email​​Network.​​For​​the​​sake​​of​​this​​guide,​​we​​are​​using CloudFlare,​​but​​you​​can​​use​​any​​other​​DNS​​hosting. To​​refresh​​your​​memory,​​the​​main​​server​​is​​the​​server​​where​​your​​Email​​Marketing Software​​(EMS)​​is​​installed​​(Mumara,​​Interspire​​Email​​Marketer,​​MailWizz,​​Mautic,​​...). Then​​we​​also​​have​​MTA​​servers​​where​​PowerMTA​​is​​installed.​​These​​servers​​are​​doing all​​the​​sending.​​This​​is​​just​​one​​layer​​of​​protection​​to​​keep​​your​​MTA​​servers​​away​​from your​​Main​​server.​​In​​case​​there​​is​​ever​​a​​problem​​your​​main​​server​​will​​never​​be​​taken down​​since​​it's​​not​​doing​​any​​sending​​at​​all.​​MTA​​server​​can​​be​​any​​budget​​VPS​​with​​at least​​1GB​​RAM​​and​​you​​can​​add​​as​​many​​as​​you​​want.​​Your​​main​​server​​should​​be​​a more​​powerful​​VPS​​(16GB​​RAM​​recommended). Our​​Main​​server​​is​​up​​and​​running​​but​​for​​now,​​it​​only​​has​​A​​and​​AAAA​​records​​(if​​you have​​IPv6)​​set.​​Take​​a​​look​​at​​the​​table​​below​​and​​set​​your​​DNS​​records​​accordingly. TYPE A A AAAA AAAA CNAME MX TXT TXT TXT NAME @ HOSTNAME @ HOSTNAME www @ @ @ _dmarc VALUE MAIN_SERVER_IPv4 MAIN_SERVER_IPv4 MAIN_SERVER_IPv6 MAIN_SERVER_IPv6 @ HOSTNAME.EXAMPLE.COM @ v=spf1​​mx​​a​​ptr​​~all v=DMARC1;​​p=none STATUS OFF OFF OFF OFF OFF OFF OFF OFF OFF Since​​this​​server​​isn't​​doing​​any​​sending​​at​​all​​there​​is​​no​​need​​to​​set​​DKIM​​keys,​​but​​if you​​want​​you​​can​​do​​it​​from​​control​​panel. ● First,​​login​​to​​control​​panel​​as​​root ● Go​​to​​"Email​​>​​Mail​​Server​​Manager"​​and​​check​​boxes​​like​​in​​the​​picture​​below.​​If you​​don't​​want​​Antivirus​​and​​rDNS​​checker​​just​​select​​"Installs​​DKIM​​&​​SPF,

  17. enables​​DKIM​​for​​New​​Accounts​​and​​Domains"​​and​​make​​sure​​your​​hostname and​​domain​​are​​correct.​​This​​are​​correct​​formats: ● Hostname​​-​​hostname.example.com ● Domain​​-​​example.com ● When​​everything​​looks​​fine,​​click​​on​​"Rebuild​​Mail​​Server".​​It​​will​​take​​a​​few minutes​​to​​complete. ● Now​​go​​to​​"Email​​>​​DKIM​​Manager"​​and​​click​​on​​"Edit​​Records"​​for​​your​​main domain. ● Search​​for​​"default._domainkey"​​and​​copy/paste​​it​​to​​your​​CLoudFlare​​account like​​​​this TYPE TXT NAME default._domain key VALUE v=DKIM1;​​k=rsa;​​p=YOUR_KEY All​​emails​​you​​send​​from​​your​​Main​​server​​will​​now​​be​​signed​​with​​this​​DKIM​​key. If​​you​​want​​to​​add​​email​​accounts​​on​​your​​main​​doman​​go​​to​​"Email​​>​​Add​​Email Account"​​and​​follow​​instructions​​there.​​It's​​really​​simple. Next​​step​​is​​to​​Install​​Email​​Marketing​​Software.​​You​​can​​use​​any​​email​​marketing application​​you​​want​​Interspire​​Email​​Marketer,​​MailWizz,​​Mautic,​​...​​I​​do​​however suggest​​Mumara​​for​​its​​easy​​and​​full​​integration​​with​​PowerMTA.​​This​​is​​something​​that none​​of​​other​​email​​marketing​​applications​​has.​​In​​a​​long​​run,​​it​​will​​save​​you​​time​​and money​​when​​you​​will​​set​​up​​more​​MTA​​servers.​​Mumara​​also​​has​​some​​unique​​features and​​some​​you​​will​​only​​find​​with​​other​​EMS​​only​​if​​you​​use​​expensive​​add-ons. Continue​​with​​Main​​server​​setup​​on​​my​​site. Additions​​steps​​available​​online​​are: ● Add​​user,​​domain​​and​​create​​Free​​SSL ● Installing​​Email​​Marketing​​Software ● Install​​PowerMTA​​Management​​Console ● Tighten​​Security

  18. Bulk​​Email​​Server​​Guide:​​Sending/MTA​​Server​​Setup Yes,​​it's​​time​​to​​start​​with​​MTA​​server​​setup​​and​​configuration.​​These servers​​will​​be​​used​​to​​do​​the​​actual​​sending.​​This​​are​​our​​bad​​boys. Let's​​recap​​what​​we​​already​​learned​​in​​this​​guide We​​can​​use​​almost​​any​​budget​​VPS​​as​​our​​​MTA​​server​.​​I​​use​​cheap​​servers​​from​​$2​​- $6​​and​​couldn't​​be​​happier​​with​​the​​results.​​The​​only​​real​​requirement​​is​​that​​the​​VPS have​​at​​least​​1​​GB​​RAM. What​​makes​​my​​setup​​different​​from​​what​​most​​other​​people​​use​​is​​that​​I​​always​​use VPS​​with​​1​​IP​​for​​my​​MTA​​server. Here​​is​​why I've​​been​​in​​this​​business​​for​​almost​​15​​years​​and​​saw​​every​​possible​​scenario.​​Since the​​lists,​​I​​sent​​to​​aren't​​actually​​mine​​it​​is​​normal​​that​​from​​time​​to​​time​​my​​sending servers​​are​​taken​​down​​due​​to​​spam​​complaints. Let's​​take​​a​​look​​at​​what​​happens​​when​​you​​have: Everything​​on​​one​​server You​​bought​​a​​super​​expensive​​VPS​​with​​128GB​​RAM​​and​​256​​IPs.​​In​​case​​there​​is​​a problem​​you​​will​​lose​​everything​​and​​if​​you​​don't​​have​​a​​backup​​and​​let's​​be​​honest, most​​don't,​​you​​will​​be​​forced​​to​​start​​from​​scratch.​​Can​​you​​imagine​​all​​those​​hours​​of work​​lost?​​And​​guess​​what,​​all​​emails​​you​​already​​sent​​out​​and​​links​​in​​them​​will become​​useless.​​Maybe​​it's​​better​​to​​buy​​a​​gun,​​eh? Another​​bad​​thing​​with​​setups​​like​​this​​is​​that​​usually,​​your​​IPs​​will​​come​​in​​a​​range. Why​​is​​this​​bad?​​When​​blacklistings​​will​​start​​rolling​​in​​they​​will​​simply​​blacklist​​your whole​​IP​​range​​and​​you​​are​​done.​​Bye,​​bye​​inbox! Multi-Server​​Install Now​​let's​​take​​a​​look​​what​​will​​happen​​in​​the​​same​​scenario,​​but​​this​​time​​with​​my​​setup. You​​got​​so​​many​​spam​​complaints​​that​​your​​VPS​​provider​​decides​​it's​​time​​to​​take​​you offline.​​Since​​all​​complaints​​are​​regarding​​one​​MTA​​only​​that​​server​​will​​be​​taken​​offline.

  19. Your​​Main​​server​​and​​other​​MTAs​​(which​​should​​be​​hosted​​on​​other​​account/providers) will​​keep​​working​​and​​continue​​sending​​emails. You​​will​​have​​to​​setup​​a​​new​​sending​​server​​but​​by​​using​​my​​guide​​this​​shouldn't​​take you​​more​​than​​30​​minutes​​once​​you​​get​​used​​to​​the​​process. Do​​you​​see​​the​​difference? With​​single​​setup,​​we​​were​​talking​​about​​buying​​a​​gun.​​With​​my​​setup,​​this​​is​​just​​a​​few clicks​​and​​a​​new​​sending​​server​​will​​be​​ready​​to​​start​​sending. Of​​course,​​it​​is​​a​​lot​​more​​work,​​but​​believe​​me,​​it​​is​​worth​​it.​​After​​your​​whole​​bulk​​email system​​is​​taken​​offline​​you​​will​​never​​sleep​​again.​​For​​me,​​meh,​​doesn't​​really​​affect​​me, a​​few​​clicks​​and​​it's​​back. How​​to​​begin? You​​will​​need: ● VPS​​with​​1​​GB​​RAM​​and​​1​​IP ● CentOS​​6​​x64​​(minimal​​recommended) Connect​​to​​your​​VPS​​via​​SSH​​using​​Bitvise​​and​​run​​the​​following​​commands: curl​​-O​​http://vestacp.com/pub/vst-install.sh bash​​vst-install.sh​​--nginx​​no​​--apache​​yes​​--phpfpm​​no​​--named​​no​​--remi no​​--vsftpd​​no​​--proftpd​​no​​--iptables​​yes​​--fail2ban​​yes​​--quota​​no --exim​​yes​​--dovecot​​yes​​--spamassassin​​no​​--clamav​​no​​--mysql​​yes --postgresql​​no​​--hostname​​hostname.example.com​​--email​​your@email.com --password​​YOUR_STRONG_PASSWORD Be​​sure​​to​​replace​​hostname.example.com,​​your@email.com​​and YOUR_STRONG_PASSWORD.​​For​​hostname,​​the​​same​​rules​​apply​​as​​for​​our​​Main Server.

  20. Answer​​Yes​​with​​"Y"​​and​​press​​Enter. The​​installation​​process​​of​​VestaCP​​will​​take​​about​​15​​minutes.​​After​​it's​​done​​you​​will get​​all​​login​​information​​you'll​​need.​​Be​​sure​​to​​save​​them​​to​​that​​same​​file! Raising​​the​​Limits To​​avoind​​another​​reboot​​later​​lets​​rase​​the​​limits​​as​​this​​is​​needed​​for​​when​​we'll​​install PowerMTA.​​Edit​​/etc/security/limits.conf nano​​/etc/security/limits.conf And​​add​​at​​the​​bottom​​of​​the​​file *​​soft​​nofile​​65535 *​​hard​​nofile​​65535 Save​​it​​with​​Ctrl+X​​and​​reboot​​your​​server​​with reboot Now​​it's​​time​​to​​do​​some​​basic​​configurations​​of​​our​​MTA/Sending​​server​​and​​after​​that, we'll​​install​​PowerMTA.​​When​​you​​are​​done​​with​​this​​sending​​server​​set​​up​​as​​many​​as you​​can.​​Host​​them​​on​​different​​accounts​​with​​different​​VPS​​providers. Continue​​with​​MTA​​server​​setup​​on​​my​​site. Additions​​steps​​available​​online​​are: ● Basic​​MTA​​server​​configuration ● Install​​PowerMTA

  21. Bulk​​Email​​Server​​Guide:​​Basic​​EMS​​Config First,​​I​​would​​suggest​​you​​look​​around​​and​​get​​familiar​​with​​Mumara.​​If​​you worked​​with​​Interspire​​and​​co​​you​​will​​not​​have​​any​​problems.​​If​​you​​are familiar​​with​​WordPress​​style​​admin​​and​​like​​it​​as​​much​​as​​I​​do,​​navigating will​​be​​a​​breeze. The​​next​​thing​​you​​will​​probably​​realise​​is​​that​​Mumara​​comes​​with​​everything​​you​​ever wanted​​and​​need​​for​​successful​​email​​marketing. Now​​that​​you​​looked​​around​​a​​bit​​and​​you​​know​​where​​what​​is​​let's​​​begin​​with​​the​​basic configuration​​​that​​is​​required​​for​​everything​​to​​work. Set​​your​​timezone You​​might​​think,​​meh,​​I​​don't​​care​​if​​the​​time​​I​​see​​in​​Mumara​​is​​correct,​​but​​setting​​up the​​time​​to​​your​​correct​​time​​zone​​(the​​same​​you​​set​​in​​control​​panel)​​is​​very​​important and​​here​​is​​why. Mumaras​​internal​​time​​is​​used​​to​​set​​email​​headers​​about​​sent​​time.​​So​​if​​your​​time​​is incorrect​​your​​emails​​will​​come​​from​​past​​or​​future. And​​if​​you​​are​​planning​​to​​use​​campaign​​schedule​​or​​evergreen​​campaigns​​you​​will need​​your​​time​​to​​be​​correct​​in​​order​​to​​set​​time​​when​​you​​want​​your​​emails​​to​​start sending. First,​​click​​on​​Profile​​icon​​at​​the​​top. Now​​select​​the​​same​​time​​zone​​from​​the​​drop-down​​you​​selected​​in​​control​​panel before.​​You​​should​​know​​what​​time​​zone​​your​​city​​is​​located.

  22. Now​​do​​the​​same​​under​​'Settings​​>​​Application​​Settings'​​if​​you​​plan​​on​​adding​​more users​​or​​sub-users​​just​​to​​make​​sure​​their​​time​​is​​set​​up​​correctly​​and​​they​​don't​​have​​to worry​​about​​this. Continue​​with​​EMS​​configuration​​on​​my​​site. Additions​​steps​​available​​online​​are: ● Set​​cron​​jobs ● Full​​EMS​​Guide

  23. Bulk​​Email​​Server​​Guide:​​Integration​​with​​PowerMTA I​​don't​​know​​why​​but​​this​​is​​where​​most​​of​​the​​people​​get​​stuck.​​It​​is probably​​because​​they​​are​​tired​​and​​already​​have​​enough​​of​​things​​they aren't​​used​​to​​do.​​Maybe​​it's​​a​​good​​idea​​to​​take​​a​​break.​​Maybe​​even​​stop for​​today​​and​​go​​out,​​go​​watch​​a​​movie​​or​​play​​a​​game. The​​truth​​is​​that​​this​​step​​is​​really​​simple​​and​​if​​it​​didn't​​exist​​the​​whole​​Mumara​​to PowerMTA​​connection​​​step​​would​​need​​about​​10​​steps​​to​​cover​​everything.​​Since Mumara​​is​​smart​​enough​​it​​will​​do​​most​​of​​the​​hard​​work​​for​​us.​​There​​are​​some​​things that​​need​​to​​be​​fixed​​for​​everything​​to​​work​​but​​nothing​​harder​​than​​copy/paste. First,​​go​​to​​'Integrations​​>​​PowerMTA​​Settings'​​and​​click​​on​​+​​to​​add​​a​​new​​PowerMTA server.​​Now​​it​​depends​​on,​​are​​you​​using​​local​​or​​external​​(recommended)​​PowerMTA. Basically,​​it's​​the​​same​​you​​just​​have​​to​​change​​the​​IP.​​The​​picture​​below​​shows​​how​​I set​​up​​local​​PowerMTA. If​​you​​are​​using​​local​​PowerMTA​​you​​can​​enter​​everything​​apart​​from​​root​​pass​​(another smart​​one)​​exactly​​like​​in​​the​​picture​​above.​​If​​possible​​always​​use​​localhost​​and​​run everything​​on​​localhost​​only.​​Of​​course,​​this​​isn't​​possible​​in​​case​​of​​external PowerMTA.​​In​​that​​case,​​adjust​​all​​IPs.​​When​​done​​with​​everything​​click​​'Next'. Unforgenetly​​you​​won't​​see​​to​​the​​very​​last​​integration​​step​​if​​you​​entered​​everything correct.

  24. In​​step​​2​​enter​​your​​IPs​​and​​domains​​separated​​by​​commas​​to​​appropriate​​boxes.​​Make sure​​the​​are​​in​​the​​same​​order​​as​​you​​assigned​​them​​in​​control​​panel​​to​​save​​time​​in​​the next​​step.​​Do​​everything​​else​​like​​in​​the​​picture​​below.​​When​​done​​click​​'Next'. Since​​you​​followed​​my​​tip​​and​​entered​​IPs​​and​​domains​​in​​the​​same​​order​​you​​assigned them​​in​​control​​panel​​the​​only​​thing​​to​​do​​in​​step​​3​​is​​to​​enter​​all​​necessary​​data​​for​​each SMTP.​​For​​group​​I​​usual​​just​​copy/paste​​domain​​name.​​Enter​​From​​name,​​From​​email, and​​Reply​​email​​and​​leave​​everything​​else​​as​​it​​is.​​No​​picture​​here​​since​​this​​is​​easier than​​setting​​up​​an​​account​​in​​Outlook.​​When​​done​​click​​'Next'. In​​Step​​4​​there​​is​​nothing​​to​​do​​so​​just​​click​​'Next'. In​​Step​​5​​you​​will​​finally​​see​​if​​the​​info​​you​​provided​​in​​step​​1​​was​​correct.​​In​​a​​case​​of errors​​go​​back​​and​​correct​​your​​mistakes.​​If​​the​​connection​​was​​successful​​just​​click 'Next'.

  25. If​​you​​did​​everything​​correct​​you​​will​​see​​something​​similar​​as​​on​​picture​​below​​and​​a file​​called​​pmta_server.zip​​will​​be​​downloaded.​​Save​​this​​file​​as​​you​​will​​need​​it​​later. Here​​is​​its​​content ● Bounce.csv​​-​​infor​​about​​your​​bounce​​accounts ● DKIM.txt​​-​​all​​your​​DKIM​​records ● FDNS.csv​​-​​your​​reverse​​DNS ● htaccess.txt​​-​​we​​will​​need​​this​​for​​domain​​masking ● pmta_config.txt​​-​​defoult​​PowerMTA​​config​​file​​that​​Mumara​​creates. Unforgenetly​​PowerMTA​​will​​not​​start​​when​​using​​this​​config,​​but​​we'll​​fix​​this later. ● SMTP.csv​​-​​info​​about​​your​​SMTP​​accounts

  26. That​​is​​it.​​Your​​Mumara​​is​​connected​​to​​PowerMTA.​​You​​should​​be​​able​​to​​send​​your first​​email​​from​​Mumara​​but​​I​​don't​​recommend​​to​​do​​it​​yet.​​Your​​configuration​​is​​far​​from perfect.To​​make​​it​​perfect​​there​​are​​still​​things​​we​​must​​do. Continue​​Integration​​with​​PowerMTA​​on​​my​​site. Additions​​steps​​available​​online​​are: ● Bounce​​emails​​and​​Feedback​​Loops ● Masking​​domains ● Setting​​rDNS ● DKIM​​for​​sending​​domains

  27. Bulk​​Email​​Server​​Guide:​​Tips​​before​​you​​start​​sending Let's​​face​​it​​the​​whole​​setup​​process​​required​​a​​lot​​of​​work​​and​​I​​am​​sure you​​want​​to​​stay​​informed​​with​​whats​​going​​so​​you​​can​​fix​​little​​problems before​​they​​turn​​into​​big​​ones. Copy​​backups The​​first​​thing​​you​​will​​want​​to​​do​​after​​your​​whole​​system​​is​​up​​and​​running​​is​​make sure​​you​​have​​a​​copy​​of​​main​​servers​​backups​​on​​your​​local​​computer.​​If​​you​​didn't copy​​them​​yet​​open​​Bitvise​​and​​connect​​to​​your​​main​​server.​​Use​​SFTP​​and​​navigate​​to /backups​​and​​copy​​all​​files​​to​​your​​computer.​​If​​you​​didn't​​enable​​rsync​​to​​another​​server make​​sure​​you​​copy​​all​​backups​​to​​your​​computer​​at​​least​​once​​per​​month. Enable​​SSH​​key To​​protect​​your​​main​​server​​from​​hackers​​you​​might​​want​​to​​use​​SSH​​keys​​instead​​of password​​when​​you​​are​​logged​​in.​​SSH​​keys​​the​​same​​way​​DKIM​​keys​​work​​with emails.​​You​​copy​​private​​key​​to​​your​​computer​​and​​public​​key​​to​​your​​server.​​If​​keys don't​​match​​you​​don't​​get​​access. To​​enable​​SSH​​keys​​go​​to​​"Server​​Settings​​>​​SSH​​Key​​Generator"​​and​​follow instructions​​there. Check​​your​​open​​ports During​​setup,​​you​​might​​have​​open​​some​​ports​​or​​completely​​disabled​​firewall​​on​​your main​​server.​​Make​​sure​​your​​firewall​​is​​turned​​on​​and​​only​​ports​​you​​really​​need​​are opened. Monitor​​your​​blacklists If​​you​​are​​using​​Mumara​​it​​is​​already​​monitoring​​your​​IPs​​and​​domains,​​but​​even​​so,​​I suggest​​you​​add​​all​​your​​domains​​and​​IPs​​to​​and​​be​​informed​​by​​email​​when​​the​​status of​​IPs​​or​​domains​​changes.​​This​​way​​you​​can​​react​​and​​request​​a​​delisting​​before​​it impacts​​your​​delivery​​rates.​​​Click​​here​,​​create​​a​​free​​account​​and​​add​​your​​IPs​​and domains.

  28. Create​​catch-all​​emails Create​​a​​catch-all​​email​​for​​all​​your​​sending​​domains​​and​​forward​​them​​to postmaster@domain. Check​​system​​emails​​regularly Make​​sure​​you​​add​​all​​your​​system​​emails​​(postmaster​​and​​abuse)​​to​​a​​client​​like Outlook​​or​​ThunderBird.​​Some​​users​​will​​send​​emails​​with​​removal​​requests. Check​​Spammyness​​of​​your​​Emails​​​​regularly You​​probably​​checked​​the​​score​​of​​your​​email​​on​​​Mail​​tester​​​during​​setup​​but​​in​​case you​​didn't​​check​​it​​now​​and​​also​​check​​it​​at​​least​​once​​per​​month.​​The​​best​​thing​​is​​to send​​all​​your​​campaigns​​to​​Mail​​Tester​​even​​if​​you​​check​​the​​spam​​score​​inside​​your EMS​​software. Register​​for​​FBL Register​​all​​your​​domains​​with​​all​​major​​providers​​that​​have​​Feedback​​Loops​​program. You​​can​​find​​a​​list​​of​​available​​FBLs​​​here​.​​Don't​​forget​​to​​add​​your​​FBL​​email​​addresses to​​Mumara​​or​​other​​Email​​Marketing​​Software. Add​​domains​​to​​Postmaster​​Tools Since​​Google/Gmail​​does​​not​​have​​a​​Feedback​​Loops​​for​​others​​then​​ESPs,​​be​​sure​​to add​​all​​your​​sending​​domains​​to​​Googles​​Postmaster​​Tools.​​You​​will​​be​​able​​to​​monitor IP​​and​​domain​​reputation,​​Spam​​complaints​​and​​so​​on.​​​Click​​here​​​to​​start. Don't​​use​​new​​domains​​for​​sending I​​don't​​know​​why,​​but​​most​​people​​even​​those​​that​​are​​in​​bulk​​sending​​for​​years​​don't know​​this.​​You​​should​​never​​use​​a​​newly​​registered​​domain​​for​​bulk​​email​​sending.​​New domains​​are​​added​​to​​Day​​old​​Bread​​list​​(DNSRBL).​​They​​say​​that​​it's​​removed​​from this​​list​​after​​5​​days​​but​​from​​my​​tests,​​it's​​best​​if​​you​​wait​​20​​days​​before​​you​​start sending​​from​​a​​fresh​​domain.​​Mail​​Tester​​will​​show​​this​​as​​URIBL_RHS_DOB.

  29. Mask​​your​​IPs If​​you​​are​​using​​CloudFlare​​you​​can​​use​​IP​​masking​​feature​​and​​hide​​(to​​some​​degree) IPs​​of​​your​​servers.​​Just​​click​​the​​cloud​​icon​​to​​the​​right​​of​​each​​DNS​​record​​so​​it​​will turn​​orange​​and​​bum.​​If​​you​​ping​​your​​domain​​CloudFlare​​will​​reply​​from​​its​​IP.​​Make sure​​you​​do​​NOT​​mask​​the​​subdomain​​you​​are​​using​​for​​bulk​​email​​sending.​​If​​you​​do your​​rDNS​​and​​SPF​​will​​become​​invalid.​​I​​usually​​mask​​IP​​for​​my​​root​​domain​​and subdomain​​I​​am​​using​​for​​domain​​masking. CLEAN​​YOUR​​LISTS! If​​you​​bought​​your​​lists​​or​​scraped​​them​​off​​the​​Internet​​make​​sure​​you​​clean​​them before​​you​​start​​sending.​​It's​​not​​enough​​to​​process​​bounces​​and​​send​​to​​the​​rest. Bought​​and​​scraped​​lists​​are​​full​​of​​risky​​email​​addresses​​called​​Spam​​Traps.​​This​​are old​​emails​​that​​aren't​​used​​by​​their​​owner​​and​​email​​provider​​(for​​example​​Gmail)​​is monitoring​​them​​for​​new​​emails​​that​​arrive.​​If​​a​​new​​marketing​​email​​arrives​​in​​the​​email address​​that​​was​​turned​​into​​a​​Spam​​Trap​​the​​provider​​can​​be​​sure​​that​​the​​message​​is really​​spam,​​as​​the​​owner​​abandoned​​this​​address​​years​​ago. Clean​​your​​first​​15100​​email​​addresses​​for​​free,​​​Register​​here​. WARM​​UP​​YOUR​​IPS!!! You​​put​​in​​a​​lot​​of​​time​​in​​setting​​up​​your​​new​​Bulk​​Email​​System.​​Now​​don't​​be​​crazy and​​start​​sending​​without​​limits.​​It's​​really​​hard​​to​​recover​​your​​Sender​​Score​​if​​it​​drops below​​50​​so​​follow​​my​​​Warm​​Up​​Guide​​​and​​start​​slow. For​​​​more​​​​tip​​​​visit​​​​PowerMTA.NiNjA

More Related