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Dublin Waste Awareness Campaign: Promoting the 3Rs for a Sustainable Future

Launched in May 2004, the Dublin Waste Awareness Campaign is a regional initiative co-funded by the four Dublin Local Authorities. Its primary goals are to encourage waste reduction, reuse, and boost household recycling rates. The campaign features an informative website, educational tours, local awareness events, and a dedicated support hotline. With over 115,000 website hits and numerous inquiries, this initiative is a cornerstone for fostering environmental consciousness among Dublin households and promoting sustainable waste management practices.

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Dublin Waste Awareness Campaign: Promoting the 3Rs for a Sustainable Future

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  1. DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs Warren Phelan RPS Consulting Engineers

  2. BACKGROUND • Campaign – First Regional Awareness Initiative by the Dublin Local Authorities • Co-funded by the Four Dublin Local Authorities • Campaign Launched May 2004 • Objectives: • To encourage waste reduction and reuse • To increase household recycling rates • To continue to raise waste awareness • Key Audience: Households and Individual

  3. CAMPAIGN • Launch date 12th May 2004 • www.DublinWaste.ie - goes live! • Website corner stone of long-term campaign • Other Campaign Features: • Educational Study Tours • Support to the EAOs • Press Releases • Supporting Media Advertising campaigns

  4. WEBSITE FEATURES • Dedicated Waste Website for the Dublin Region • Key Features: • Updated regularly • Interactive Recycling Search Engines • Customer Service Hotline/Helpdesk Service • Digital news boards • Tips for good household waste management • Regional Services • Local Awareness Events RPS Ireland

  5. SEARCH ENGINES • Homepage • Interactive RecyclingSearch Engines • Search By Material • Search By Location RPS Ireland

  6. SEARCH BY LOCATION • Step 1: • Find a local • Bring Bank

  7. SEARCH BY LOCATION • Step 2: Select preferred Bring Bank

  8. SEARCH BY LOCATION • Step 3: • Details for selected Bring Bank will be displayed

  9. SEARCH BY LOCATION • Step 1: Find a Local Recycling Centre

  10. SEARCH BY LOCATION • Step 2 : Select preferred Recycling Centre from the list displayed

  11. SEARCH BY LOCATION • Step 3 – Details for selected Recycling Centre will be displayed

  12. SEARCH BY MATERIAL • Step 1 – Select materialfor recycling

  13. SEARCH BY MATERIAL • Step 2 – List of locations will be displayed.Select nearest location

  14. SEARCH BY MATERIAL • Step 3 – Details for selected locationwill be displayed

  15. MULTIPLE SEARCH BY MATERIAL • Step 1 – Select list ofitems for recycling

  16. MULTIPLE SEARCH BY MATERIAL • Step 2 – From list displayedselect preferred • Location

  17. MULTIPLE SEARCH BY MATERIAL • Step 3 – Details for selected locationwill be displayed

  18. KEY STATISTICS • Website in operation • 17 months • Number of Hits to Date • 115,000 since May 2004 • Hotline Service • 1,191 calls • Email Helpdesk Service • 2,100 emails

  19. FUTURE DEVELOPMENTS • New Mapping Service • Part of Search Engines • On-Line FreeTrade service • Promoting Reuse in the community • Feedback/Consultation Forums • Mechanism to Have Your Say!

  20. NEED MORE INFO • Web • www.DublinWaste.ie Email • Info@dublinwaste.ie Hotline • 01-6676880 RPS Ireland

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