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IEEE-SA Product Pricing Strategy

IEEE-SA Product Pricing Strategy. Karen McCabe, Director, IEEE-SA Marketing Jonathan Dahl Staff Director, Marketing, Sales & Customer Service 20 March 2009. Agenda. IEEE Standards Pricing Strategy The different ways IEEE standards are sold

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IEEE-SA Product Pricing Strategy

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  1. IEEE-SA Product Pricing Strategy Karen McCabe, Director, IEEE-SA Marketing Jonathan Dahl Staff Director, Marketing, Sales & Customer Service 20 March 2009

  2. Agenda • IEEE Standards Pricing Strategy • The different ways IEEE standards are sold • Why VuSpec products needs to be priced more consistently

  3. Standards pricing strategy • IEEE standards are priced to reflect the value of the content to the customer, and to be: • Fair and consistent • Aware of the competition • Discounted on volume purchased • Provide long-term financial return

  4. How IEEE Standards are sold today • As part of IEL • Standards net revenue = $5 million • Thru resellers (like IHS) • Standards net revenue = $2.5 million • Thru IEEE Standards Online (ISOL) • Standards gross revenue = $1.6 million • Thru single sales • Standards gross revenue = $1.7 million

  5. IEEE Standards Online (ISOL) Packages & Collections Three Types of Subscriptions Levels: • All-Inclusive • Access to all IEEE Standards Online content of over 2,100 standards • Industry packages (3): • All-Inclusive Power & Energy • All-Inclusive Information Technology • All-Inclusive Telecommunications • Technical Subsets • 7 other focused collections All ISOL packages delivered online via IEEE Xplore

  6. IEEE Standards Online Packages & Collections For a complete listing of standards titles in each package, visit www.ieee.org/digitalsubscriptions

  7. ISOL Pricing Strategy • Corporate Pricing Model – Quotes based on: • number of sites • potential users • size of company * Any custom price quotes require IEEE Sales Director approval

  8. Standards Choice Pricing

  9. Meanwhile, VuSpec CDs provide access to an entire institution (not just one user), just like IEEE Xplore does

  10. Customer options IEEE Software Engineering Subscription via IEEE Xplore IEEE Software & Systems Engineering Vu-Spec VuSpecTM CD-ROM • STDVU200 • Includes: • ALL 50+ active standards • IEEE Guide to the Software SWEBOK • Point-and-click glossary of 1,400 terms • VuSpec interface can be networked • Includes: • ALL50+ active standards • Plus 10 draft and 45 archive stds • IEEE Xplore interface Price: $9,995 (Level 1 corp-wide price) Price: $1,095 Which one would you choose?

  11. Questions?Thank you for your time!

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