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Right Choice Sun Power Rebate Program: Accelerating Solar Adoption in Savannah, 2009

The Right Choice Sun Power Rebate Program, developed in Savannah in 2009, offers an innovative approach to promote solar energy adoption through solar thermal systems for water heating and photovoltaic systems. It undertakes a comprehensive development process that includes technology research, cost-benefit evaluations, and training for contractors. The program aims to enhance renewable energy strategies while providing financial incentives, like $450 rebates per water heater, to encourage residential installations. MEET compliance with regulatory standards ensures energy independence and promotes sustainable practices.

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Right Choice Sun Power Rebate Program: Accelerating Solar Adoption in Savannah, 2009

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  1. Right Choice Sun Power Rebate Program GMMSCASavannah 2009

  2. Right Choice Sun Power Rebate Program Solar Thermal for solar water heating Solar Energy for photovoltaic systems

  3. Development Process • Alan Shedd, Amy Bryan, Jonathan Weaver • Technology research • Cost benefit evaluation • Program design and implementation • Bonnie Jones, Christy Queen, Tracy Rogers • Promotion • Training and process management • Installation and rebate coordination • Bill Hosken • Contractor training, development and product support

  4. Development Team • Why renewable energy strategy is important • New generation construction • Regulatory climate • HR 890 and 2054 • American Clean Energy and Securities Act • Meet renewable, energy efficiency, and clean air standards • Strengthen our energy independence • Give members a choice

  5. Program Design • Renewable energy strategy • Jackson EMC retains renewable energy credits • Education and market transformation • Research and development • Board presentation • Cost benefit study • Roll-out and implementation strategy • Internal and external training • All depth levels – stem to stern • Contractor “Lunch and Learn”

  6. Implementation • Contractor development • North American Board of Certified Energy Practitioners • Prior approval - manufacturer training program • Customer protection • OG-300 Certification • Energy Star • Energy impact tracking • Computer modeling, flow meters and sensors • Measure actual performance

  7. Incentives • Cost benefit • Jackson EMC • $317 NPV benefit demand savings and lost energy margins over 20 years • Customer • $2576 NPV benefit from energy savings over 20 years (excluding state and federal tax incentives) • Implementation incentives • Pre-site evaluation • Contractor network • Post-installation inspection • $450 rebate per water heater • Associated Credit Union and GE Money

  8. Customer Service • Process development • Advertising - web site, call center, marketing • Lead tracking – Solar Energy Marketing • Pre-site evaluation • Sun Eye evaluation • Contractor installation and post-installation inspection • Rebate payment

  9. Promotion • August 2008 soft roll out web site • Fall 2008 • JEMCO News article • Press release • Media installation events • Earth Day announced contest • June winner announced

  10. Promotion

  11. Promotion • Jemco News • Home shows • Targeted direct mail

  12. Energy Impact • Typical installation 2009- • Savings $54.02 • Greenhouse gas not emitted .324 tons • Solar energy produced 632.6 kWh • Fresh water saved (generation) 1,891 gal • Hot water use by household 7,771 gal • 7/15/09 storage temp. 120, outlet temp 149

  13. Summary • Tough sell current economy • 98 interested leads • 40 pre-site evaluations • 4 installations • 4 in progress • Positive member experience • Meet requirements of pending legislation • AMI - energy monitor interaction

  14. Hands off approach worked Protected customers from misinformation Positive customer experience Success

  15. Right Choice Sun Power Rebate Program Success

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