1 / 23

HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ

HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ Head of Branch Office Croatian National Tourist Board in B udapest Budapest , 18th June 2013. Major emitive markets /tourist arrivals. Major emitive markets /tourist overnights.

wind
Télécharger la présentation

HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ Head of Branch Office Croatian National Tourist Board inBudapestBudapest, 18thJune 2013

  2. Major emitivemarkets/tourist arrivals

  3. Major emitivemarkets/tourist overnights

  4. HungariantouristarrivalstoCroatia - (thousand) 1995–2012

  5. HungarianovernightsinCroatia(thousand) 1995–2012

  6. Proportion : population and thosetravellingtoCroatia

  7. Proportion : population and thosetravellingtoCroatia

  8. Distancesfrom Budapest Sibenik: 680 km Rijeka: 680 km Zadar: 620 km Split: 850 km Dubrovnik: 1040

  9. COMPARATIVEADVANTAGES OF CROATIAFORHUNGARIANTOURIST • 1., PROXIMITY (BEING FAMILIARWITH THE SITUATION, THE OPPORTUNITYTOMAKEDECISION AT THE LASTMOMENT • 2., COMMONHISTORY AND PASTEXPERIENCES; THE SAMEVALUE SYSTEM • 3., PERSONALSAFETY AND BEING WELCOMED

  10. GaluppBalkan Monitor 2012 JulySURVEY • ForCroats: • Hungary – thebestneighboring country • Hungarians – the most favourableneighboringpeople

  11. Hungariantouristoutboundtripsin 2012

  12. Hungariantouristoutboundtripsin 2012 byseasidedestinationcountries Source:KSH

  13. Touristarrivals and overnightsJanuary-May 2013

  14. TOMASSURVEY-HUNGARIANTOURISTSINCROATIA

  15. AGE; EDUCATION; DOMICILE; TRAVELPARTY; MOTIVATION Domicile Town of 10.001-100.000 inhabitants (39,75%) Age 30-49 (59%) Education Highschooldegree (35,3%) Motivation Rest and relaxation (70,1%) Travelparty Family (56,3%)

  16. LOYALTY; SOURCE OF INFORMATION; ORGANIZATION; TIME OF BOOKING Time of booking 5-8 weeksinadvance (36,7%) ToCroatia 3-5 times (38,2%) Destination 1sttime (46,4) Accomodation 1sttime (63,8%) Previousvisits (33,9%) Internet/CNTB (48,2%) Touristagency (35%) Individual (65%)

  17. OVERNIGHTS; No. OF ACCOMODATION; MEALS; EXCURSIONS Byexcursions Individual (43,1) Overnights 4-7 overnights (45,8%) Number of accomodationfacilitiesused 1 (90,1%) Meals Out of accomodationfacility (76,6%)

  18. ACTIVITIES; SATISFACTIONFACTOR; Activities swimming/bathing (99,5%) cafe-bars, cakeshops (93,2%) restaurants (88,5%) Satisfactionfactor Personalsafety (55,9) friendlyprices (55%)

  19. AVERAGEEXPENDITURE(€)

  20. Hungariantouristarrivals/CLUSTERS– 2012

  21. Hungarianovernights/CLUSTERS– 2012

  22. Averagenumber of HungariantouristsinCroatia/bymonth

  23. THANK YOU FOR YOUR ATTENTION!

More Related