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Revolutionizing Rehab: Mii-Hab’s Fun Approach to Physical Therapy

Mii-Hab, Inc. is redefining physical therapy by making it enjoyable and accessible through innovative remote monitoring services. Our five-year marketing plan aims to expand therapy services to reach rural patients and enhance engagement using a user-friendly platform. By utilizing the Nintendo Wii, we offer personalized rehabilitation programs compliant with HIPAA standards, allowing patients to continue therapy from home. Our mission focuses on broadening service capabilities while strengthening ties with healthcare providers nationwide and supporting community health initiatives.

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Revolutionizing Rehab: Mii-Hab’s Fun Approach to Physical Therapy

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  1. “Putting the fun in Physical Therapy” Brad GilbertsonJessica IversonHolly KunzRebecca Vredenbergh

  2. Executive Summary

  3. Executive Summary • 5 year marketing plan • Current therapy measures are location based • Unable to reach rural or remote patients • Patients reluctant to attend therapy at clinic location • Mii-Hab’s service allows practices monitor rehab progress of several patients simultaneously • Extend current management services in other areas such as; • Cerebral palsy, multiple sclerosis, muscular dystrophy • Increase service coverage nationally

  4. Company Description

  5. Mii-Hab, Inc. • ”putting fun into physical therapy” • Tracks the patients progress in their home • Individual physical therapy programs • Wii connects to Mii-Hab servers • Fully compliant with all privacy and HIPPA requirements • Available to patients with or without internet connections • “Virtual” therapist offered to those with internet • USB flash drive available to those without internet

  6. Mission & Goals

  7. Mission • Leading provider of remotely-monitored physical therapy management services • Allowing personalized rehabilitation regimens in the privacy of a patients home • Provide cutting edge rehabilitation management services

  8. Financial Goals • Obtain financing to expand service capabilities, increase market penetration • Increase revenues by at least 50 percent each year • Donate at least 5% of profits per year to community health organizations

  9. Non-Financial Goals • Expanding along the Atlantic coast, Texas, and California, and eventually nationwide • Maintainsuccessful Internet site. • Maintain strong personal relationships with healthcare providers • Expand into international healthcare markets • Develop own rehabilitation game programs

  10. Year 1

  11. Year 2

  12. Year 3

  13. Year 4

  14. Year 5

  15. Core Competencies

  16. 4 Core Competencies • 1. Offer a high-quality branded rehabilitation-management service whose image is recognizable among therapists and physicians • 3. Provide rehabilitation services to patients who might otherwise not have participated in therapy • 2. Create a sense of enjoyment, and fun among patients who take part in Mii-Hab assisted therapy • 4. Develop a positive reputation among physical therapists and healthcare providers while allowing them to more effectively oversee the progress of their patient's rehabilitation

  17. Situational Analysis

  18. Strengths Weaknesses • Mii-Hab understands the market • Mii-Hab has conducted early field testing with WakeMed Hospital • Mii-Hab has little overhead • Discounts offered for in-home therapy compared to traditional therapy • Cash & Carry customers • A limited number of consumers around the country are aware of the Mii-Hab service • The firm has limited cash flow • Mii-Hab currently relies on a single gaming platform (Nintendo Wii) • Currently insurance companies will not cover the Wii as a medical device

  19. Opportunities Threats • Mii-Hab subscribers are likely to enroll in new therapy services • Voids in the market can be fulfilled by Mii-Hab's services • Mii-Hab has a chance to expand across the US into new markets • Other types of therapy may be conducive to Mii-Hab services • International healthcare markets (no legislative restrictions) • Other firms may attempt to copy the Mii-Hab service • Competition is within traditional physical therapy offices • Mii-Hab is a new approach to physical therapy • Current state of Medicare / Medicaid legislation

  20. Competitors

  21. Competition Traditional Physical Therapy Mii-Hab • In-clinic rehabilitation services • Scheduled appointment/office visit • Customized patient monitoring • Therapists able to monitor more patients • Convenience • Enjoyable • In-home rehabilitation

  22. Target Market

  23. Target Market • Hospitals, Doctors, Physical Therapists • Highly educated and successful doctors and therapists who work in prestigious hospitals • Increasing customer base & total revenue yearly

  24. Marketing Mix

  25. Marketing Mix • Service • Unique physical therapy managing system • Two way monitoring system • Distribution • Public seminars, Web site • Advertising and Promotion • Internet, direct mailings, conventions and personal meetings • Pricing • Sliding scale

  26. Pricing Continued • Pricing • Sliding scale • Mii-Hab’s prices are available on a sliding scale • 0-49 patients = $25 per patient • 50-99 patients = $20 per patient • Over 100 patients = $15 per patient

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