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A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS PowerPoint Presentation
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A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS

A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS

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A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS

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  1. A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS

  2. LIKE NOTHING YOU HAVE SEEN BEFORE IN THIS INDUSTRY

  3. One solution that meets all of your classifieds needs ONE MISSION. ONE PLATFORM.

  4. >Liners >Display Ads >Web-Only Ads All in one database and all searchable from one interface. CLEAN, INTEGRATED DISPLAY WITH MAPPING

  5. Print-2-Web • Generate more money at less cost from call center customers. • WE up-sell the customer at no charge the moment their ad is published online GENERATE MORE INCOME FROM PRINT SALES

  6. Native web-2-print ties it all together • Offer print as an up-sell • Price print from the Web differently from your call center pricing • Give advertisers a single point of sale • Relieve call center burden • Import into your front-end system with XML output • No per-ad charges INTEGRATED WEB-2-PRINT

  7. Industry-Leading Web-2-Web • Detailed fielded data to create robust ads • Most fields are optional, yet often used by advertisers • Full-featured ads display higher in searches and appear more complete and trustworthy than strictly paragraph-based ads. THE END OF HOBBLED ONLINE LISTINGS

  8. Point of sale profit - Up-sells at checkout - If you don’t see an up-sell, create it on the fly – no programming needed.- You set the free photos by category - You set the default ad duration by category - You set all pricing through our easy-to-use Web console POINT OF SALE UPGRADES

  9. Power Ads • Professional ad layout every time • Integrated maps • Tabbed ad content helps shoppers quickly understand the ad • Shopper control panel to take action • Advertiser history and ratings on every ad • Photo slide array PROFESSIONAL-GRADE ADS FOR EVERYONE

  10. Power tools • Integrated response tools • Shopper and advertiser privacy is ensured • Offer and acceptance on merchandise and pet ads • Question forms allow the advertiser to publish answers to the ad display • Full audit of communications on every listing (assuming use of our system) SAFE AND PRIVATE RESPONSE TOOLS

  11. Central ad management Advertisers get a suite of easy-to-use tools to administer ads, offers, questions and more. CENTRAL AD MANAGEMENT

  12. Community • Category-related discussion boards enable market users to communicate with each other • Discussions are moderated • Newspapers can sell “expert” status in the forums. Experts are designated with a star icon. • Discussions are geo-targeted INTEGRATED COMMUNITY DISCUSSIONS

  13. Referrals • AJAX–based “tell a friend” functionality helps spread the word about items in your market • Flood controls prevent spamming. USERS SPREAD THE WORD ABOUT YOUR MARKET

  14. SELF-SERVE CLIENT MANAGEMENT SUITE

  15. You control the design from a Web console. CREATE YOUR OWN LOOK AND FEEL.

  16. Pricing is infinitely flexible by category and by advertiser type. BEST-IN-CLASS PRICING TOOLS – REACT INSTANTLY

  17. Create unlimited bundles in any category • Set automatic expiration and price • Create coupon code triggers for your bundle • Select which attributes are included Create unlimited bundles and ad coupon activation options BEST-IN-CLASS PRICING TOOLS – REACT INSTANTLY

  18. Issue credits to any user in any amount • Give more credit than money collected • System tracks who authorized credits • Engages advertisers who get “run of store” ability to post ads until their credits run out (after which they are charged) Sell pre-paid market credits any time! SELF-SERVE MARKETING & SALES TOOLS

  19. Invent your own up-sells on the fly. Fulfill with our self-serve export creation tool. SELF-SERVE MARKETING & SALES TOOLS

  20. Create custom widgets for instant placement on any Web page. SELF-SERVE MARKETING & SALES TOOLS

  21. U-Customize • Self-serve setup and management panel gives you fingertip control over your site 24-7. • Change the categories that display on your site. • Set up vertical market partners within our framework for seamless transitions from your market to your listings on partner sites. • Customize the look and feel anytime. POWERFUL SELF-SERVE MANAGEMENT TOOLS

  22. U-Publish • Self-serve import tools show you everything you need to know about your liner imports into our system. • Staff members can trigger imports as they please. POWERFUL SELF-SERVE MANAGEMENT TOOLS

  23. U-Control • Your administrators and call center personnel have Web access to any of your ads in our system. • Virtually every aspect of the ad may be modified from the admin panel. • Administrators can even upload images and designated the primary image in the ad display. POWERFUL SELF-SERVE MANAGEMENT TOOLS

  24. Tracking • Activity summaries that let you see how your market is performing any time of the day. • Detailed reports show you where activity is occurring in the market. • Export your reports in CSV format for further use. POWERFUL SELF-SERVE MANAGEMENT TOOLS

  25. More than 100 papers & television stations from these groups have joined the Kaango network. THE POWER IS IN THE NETWORK

  26. CALL 303.339.3838 TO SET UP A DEMONSTRATION