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Team Platinum

Team Platinum. Team Platinum CS411 14 th December 2005. Members: Andrew Cherry John Gedville Ian McKay Joseph March Robert Pilkington. Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/. Company Information. Outline. Problem Solution Goals and Objectives

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Team Platinum

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  1. Team Platinum Team Platinum CS411 14th December 2005 Members:Andrew CherryJohn Gedville Ian McKay Joseph March Robert Pilkington Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/ Team Platinum

  2. Company Information Team Platinum

  3. Outline • Problem • Solution • Goals and Objectives • Product details • Budget and Milestones • Marketability • Conclusion Team Platinum

  4. Problem Current communication methods do not always provide the appropriate means for requesting emergency assistance. Team Platinum

  5. Problem Characteristics • Inability to communicate • Isolation • Emergency Team Platinum

  6. Solution • iRespond will: • Combination GPS and cellular positioning • On-Demand positioning • Report location data • Continuous transmission of distress signal Team Platinum

  7. Solution • iRespond will not: • Transmit location without being activated • Provide location information outside of emergency situations • Provide 2-way voice communication Team Platinum

  8. Solution Characteristics Team Platinum

  9. Goal and Objectives • Goal: Provide a simple yet reliable method to request assistance from emergency response teams regardless of the user’s location • Objectives • Fast Emergency Response • User Friendly Interface • Portability • Personal Privacy • Inexpensive Subscription Fee Team Platinum

  10. iRespond Fob Team Platinum

  11. U&R Unit unit Team Platinum

  12. Modem Team Platinum

  13. Battery Team Platinum

  14. GPS Receiver Team Platinum

  15. GPS Antenna Team Platinum

  16. Cellular Transceiver Team Platinum

  17. Flash Memory Team Platinum

  18. iRespond Device Team Platinum

  19. What’s In The Box? • iRespond key fob device • iRespond update and recharging unit • Registration instructions • User manual • Telephone cord • AC adaptor Team Platinum

  20. Prototype Features • Simulated Features • Device Activation • Customer Database • E911 System • Cellular Trilateration • Working Features • GPS Location • Transmission of data over cellular connection. Team Platinum

  21. Phase 2 Milestones • Database Development • Prototype Creation • Business Generation Team Platinum

  22. Phase 2 Budget Team Platinum

  23. Phase 3 Budget Team Platinum

  24. Customer Characteristics • Desire security • Will pay for additional security • Value privacy • Live in the United States • Rely on Emergency Medical Services Team Platinum

  25. Potential Sales • According to a Harris Interactive Study: • 76% of non-cell-phone-owners would want a mobile phone in emergency situations • According to the National Highway Traffic Safety Administration: • 52% of Americans considered buying another cell phone for other family members as a safety precaution • 28% of Americans purchased additional phones for other family members as a safety precaution Team Platinum

  26. Competition Team Platinum

  27. Risk Matrix • Rejection by FCC • Similar features implemented by cellular phone companies • Lower-cost competition • Unforeseen production costs • Unforeseen testing expenses • Similar products fromestablished companies • Late deliveries fromhired subcontractors Team Platinum

  28. Risk Mitigation Unforeseen testing expenses Careful planningIncremental testing Rejection by FCCResearch Similar features implementedby cellular phone companiesMarketing Similar products fromestablished companies Marketing Late deliveries from subcontractors Penalty & recovery clausesCarefully chosen subcontractors Lower-cost competitionReduce functionalityChange fee structure Unforeseen production costs Reduce functionalityChange fee structure Team Platinum

  29. Subscription Plan • Marketing Incentive: • Lower cost to customer forguaranteed yearly funds. • Possible discount for senior citizens. Team Platinum

  30. Profit Yearly Profit assuming 100,000 units sold in one year $9,370,000 Team Platinum

  31. Return on Investment Breakeven Point Team Platinum

  32. Conclusion The iRespond System is a profitable business venture that will provide an increased sense of security to its users and will improve upon the existing emergency services infrastructure. Team Platinum

  33. References • Basic 911. (2005). Federal Communications Commission. Available: http://www.fcc.gov/911/ • Battery Charger/Cable http://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900-TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUDIOVOX-9900 • Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html • Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm • CDMA Radio Chip http://www.investors.com/editorial/tech.asp?v=4/1 • Cell Antenna http://www.cellphoneshop.net/ • Cleveland-Office-Space.com. (2005). Cleveland Office Space Market Overview. Cleveland Office Space. Available: http://www.cleveland-office-space.com/ Team Platinum

  34. References • Copper Wire http://www.allelectronics.com/cgi-bin/category.cgi • Dan Arvin, Pioneer Plastics • Enhanced 911 Wireless Services. (2005). Federal Communications Commission. Available: http://www.fcc.gov/911/enhanced/ • Flash Memory Cards http://www.flash-memory-store.com/64mb-compact-flash.html • GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html • Hot Jobs. (2005). Salary. HotJobs.com. Available: http://salary.hotjobs.com/ • LED Lights http://www.allelectronics.com/cgi-bin/category.cgi?category=340050&type=store • Lee M. (1997). Choosing cleaning service requires more than quick sweep. Savvy Business Shopper. Available: http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html Team Platinum

  35. References • Office Finder. (2005). Office Space Calculator. Office Finder. Available: http://www.officefinder.com/officespacecalc.html • PCBpro Instant Quote Form. (2005). PCBpro. Available: http://www.pcbpro.com/pcb-quote.php • Rechargeable Lithium Battery http://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900-LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419 • SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/ • Technical Support Rep. (2005). Monster.com. Available: http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+rep.&sort=rv&vw=b&cy=US&brd=1,1862,1863 • TFM-560U Trendware 56k fax/modem http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=671885&CatId=564 • Trimble Lassen IQ GPS Receiver http://www.sparkfun.com/shop/index.php?shop=1&cat=63& Team Platinum

  36. References • Trimble-Ultra Compact Embedded Antenna http://www.sparkfun.com/shop/index.php?shop=1&cart=214595&cat=64& • US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf • Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm Team Platinum

  37. Questions? Team Platinum CS411 14th December 2005 Members:Andrew CherryJohn Gedville Ian McKay Joseph March Robert Pilkington Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/ Team Platinum

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