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Game Changers for Empowerment: Transmedia Initiative Based on 'Half the Sky'

Explore emerging trends in the gaming industry through a global campaign inspired by the bestseller "Half the Sky." Two innovative game projects target developing world youth: a social networking game reaching millions and a mobile game in India and Africa focusing on empowering girls and women. Through NGO partnerships, these games engage players in building communities, protecting villages, and highlighting the vital role of women and girls. Virtual goods in the game translate into real-world aid, while the Storyteller character seamlessly weaves narratives from "Half the Sky" into gameplay. Additionally, a series of four educational games for Java mobile devices in India, Kenya, and Tanzania, funded by USAID and developed in partnership with ZMQ, directly impact audiences affected by the book's issues.

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Game Changers for Empowerment: Transmedia Initiative Based on 'Half the Sky'

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  1. Games for Change: Emerging Trends Direct Action Developing World Youth Making Games Transmedia

  2. A Global Transmedia Campaign Based on the bestselling book “Half the Sky” by Pulitzer-prize winning authors Nick Kristof and Sheryl WuDunn

  3. Two Game Projects • A social networking game: • beyond the converted, • new audiences, • millions of players. • Mobile in India and Africa: • girls and women, • families, community leaders • through NGOs.

  4. Facebook Game: Core Ideas Build your village, protect it from attacks, the women and girls hold the key to your success. • Millions of players transforming the life of women and girls worldwide • Virtual goods become real-world aid • The Storyteller character integrates the narratives of Half The Sky into the gameplay

  5. Mobile Gaming Direct impact on audiences most affected by the issues covered in the book. • - Four educational games for Java mobile devices in India, Kenya and Tanzania • - Fully funded by USAID • - In partnership with Indian developer ZMQ

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