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Evolving Content Strategies: Insights from Industry Leaders on Media Transformation

This article explores the evolution of content in media through the insights and experiences of Prasanto K. Roy and other industry experts. Highlighting significant milestones such as CD-ROM launches and the influence of innovative digital strategies, it delves into the challenges and opportunities faced by content creators. With input from notable figures like Raju Narisetti and Sanjeev Bikhchandani, it emphasizes the necessity of adapting to changing consumer behaviors and leveraging great content for better audience engagement. The piece underlines the importance of experience, measurement, and ongoing innovation.

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Evolving Content Strategies: Insights from Industry Leaders on Media Transformation

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  1. @prasanto the evolution of content Prasanto K Royadvisor, CyberMedia

  2. Firsts: a CD-ROM with every issue (’95), a full-fledged test lab • 5-year lead, entry barrier • Changed India: CD-ROM drives, Linux country • Influence:readers  advertisers PCQuest

  3. They ‘read the mags backward’ • 30+ pages job ads at the back of BI, DQ… • Job ads were hotter than news or features.” Sanjeev Bikhchandani, naukri.com ($1bn) Apt ads = content?

  4. How to best leverage content, expertise? • Integrated Newsroom • Four Pulitzers WaPo 2009

  5. Finally, it’s about the content, but.. • …the lead you have with great content has shrunk to minutes • …you have to adapt…give great experiences with that content.” ~ RajuNarisetti: heads content and digital strategy for News Corp/WSJ Digital; was WaPo Mg Ed ’09-12 WaPo 2009

  6. NYT: Snowfall • Webby, Pulitzer • 1 month, or 1 hr? • Great tech and experience are comp. entry barriers • …but the tech is commoditized. • Back to the drawing board…of content. Commodity Tech

  7. Subscriptions • Time spent • Bounce rate • Shares, mentions • SM reach Measuring content impact

  8. Ultimately it’s the contentand its experience • We need to evolve and adapt both, disrupting our own businesses. innovate and evolve

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