1 / 19

Website Development Basics

Website Development Basics. Website Development Process. The 3 legged stool Technical Design Marketing Why so many websites are “failures” 12 important “steps” to website success. Step 1: Site Objectives. Know where you are headed and why? Making sales of products Developing leads

Télécharger la présentation

Website Development Basics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Website Development Basics ImpactOnlineMarketing.com

  2. Website Development Process • The 3 legged stool • Technical • Design • Marketing • Why so many websites are “failures” • 12 important “steps” to website success ImpactOnlineMarketing.com

  3. Step 1: Site Objectives • Know where you are headed and why? • Making sales of products • Developing leads • Capturing email addresses for a mailing list • Earnings from Adsense / affiliate programs • Etc… Develop your goals ImpactOnlineMarketing.com

  4. Step 2: Determine Demand • Important if you are building a revenue site • Is there sufficient interest in your topic? • Is there potential for enough traffic to return a positive ROI on your time and monetary investment? • Likely won’t apply to most of you here ImpactOnlineMarketing.com

  5. Step 3: Keyword Research • What is a keyword? • Identifying best keyword vital to getting found • “Best” keywords: • Sufficient search volume to bring site traffic • Not too much competition (need to find words that have a good chance of ranking well) • More on keywords later… ImpactOnlineMarketing.com

  6. Step 4: Competitive Review • What are your main competitive sites? • Which keywords are they trying to optimize? • What are they not doing well? • You can capitalize on things they are missing • After doing keyword research: • Visit sites that are ranking well for best keywords • Visit those sites’ ‘source code’ to “sleuth” ImpactOnlineMarketing.com

  7. Step 5: Build a Site Map • Identify number of pages your site needs • To cover content you need • To leverage “hot” keywords • Select primary navigation tabs • What visitors are most likely to want to find • Align your best keywords to main nav pages • Organize secondary pages under primary tabs ImpactOnlineMarketing.com

  8. Building Out Your Site Map • Planning your navigation • Identify all pages you KNOW you need on your site • Home page, About page, Contact page, Products page(s), Location info a map (if applicable), etc. • Identifying pages to leverage keywords • Build pages to get found by popular keywords • Create a Site Map (navigation plan) • Align a primary keyword to each applicable page ImpactOnlineMarketing.com

  9. Site Map Example ImpactOnlineMarketing.com

  10. Step 6: Develop Page Blueprints • This is your outline for each website page • Goals • Primary keyword • Proposed URL extension • Proposed page title • Proposed page description • Proposed content (bullet points / outline only) • Proposed photos, graphics, other “additions” ImpactOnlineMarketing.com

  11. Why Page Blueprints? • Helps organize your thoughts • Helps identify where your keyword is used • Helps you know where you have sufficient content and where you still need more • Written content • Graphics, photographs, charts, maps, etc. • See sample blueprint page on website • Dermatology EMR page (sample) ImpactOnlineMarketing.com

  12. Step 7: Copywriting • Use page blueprints to develop copy • Ideally 250+ words per page • Keyword used 1-2% density (1 - 2 times per 100 words) • Use keywords in subtitles • Use keywords in photo titles and alt tags • One anchor text keyword is ideal ImpactOnlineMarketing.com

  13. Step 8: Graphic Design • NOW we’re ready to make the site “pretty” • Select a theme that works well with your website goals • Use colors and style consistent with your overall branding • Do not use excessive flash • Make sure site is consistent with offline look/feel • The “F Factor” – where visitor eyes go ImpactOnlineMarketing.com

  14. Step 9: Build Out the Site • Develop the site by incorporating all the above • Set up all pages and organize • Add necessary and desired optional plugins • Install desired theme • Add in copy, graphic elements, etc. • Develop parallel mobile site (22% access) • Ideal option is to use a “responsive” theme that automatically resizes theme to fit mobile devices ImpactOnlineMarketing.com

  15. Steps 10-12: Marketing / Tweeking • A word about SEO: 3 main types • On-site (what we’ve been talking about) • In-bound links • Social validation • SEO is NOT “set it and forget it” • SEO is ongoing effort, especially with linking and social interactivity ImpactOnlineMarketing.com

  16. Step 10: Off-site SEO • Inbound linking • Focus on links from “important” sites (PR 2+) • Page rank of sites is like a Richter scale • Link “exchanges” are worthless • Takes time and patience • Hiring “SEO” professionals can be dicey – many use tactics to rank you that can get your site in trouble with Google ImpactOnlineMarketing.com

  17. Step 11: Site Promotion • Site promotion goes beyond SEO • Pay-per-click advertising (Google Adwords or Facebook) • Online press releases • Social media • Email marketing • Promote your online presence everywhere offline • Other promotional tactics as applicable for yourbusiness and its unique goals ImpactOnlineMarketing.com

  18. Step 12: Website Analysis • Set up and use Google Analytics • Monthly monitoring at a minimum • Identify most visited pages • Identify pages NOT being visited • Know how long visitors are staying on your site • Know what your ‘bounce rate’ is • Know where you are getting your site visitors (organically, from PPC, referrals from other sites, etc) • Explore other metrics that are important to your site ImpactOnlineMarketing.com

  19. Selecting a Domain Name • Generally best: business name or keyword rich • .com is best extension (.net or .org next) • AVOID .biz, .us, .me, .name, etc. • Avoid using dashes in domain name • Shorter is better • Easy to spell • Avoid commonly confused words (two, to, 2, too) • Avoid words people misspell • Avoid “cutesy” variations (eyedoc4u.com) ImpactOnlineMarketing.com

More Related