Picture This: The Filmmakers Program @ Cleveland State University

1. Picture This: The Filmmakers Program @ Cleveland State University Kimberly A. Neuendorf, Ph.D., Austin Allen, Ph.D. John Ban, M.A. School of Communication Cleveland State University December 6, 2004

2. Welcome and Introduction • Welcome guests to School of Communication • Partners: • Mara Evans, M.E. Productions • Christina Grozik, Greater Cleveland Film Commission • Tim Beyer, Department of Music • Ron Abate, College of Education and Human Services • Claude File, Department of Drama • Assistants: • Patrika Janstova • Ev Penev • Derek Carney

3. I. Year 1 Speakers’ Videos • Background • Update on Progress of Production • Demo of Excerpts from Edited Speakers Videos • Progress on Outcomes

4. Year 1 Speakers’ Videos Status • John’s List

5. Film & Digital Workshopsp. 1 • Expanded Workshop Format (30 hours, intensive vs. 6-weeks) • Accommodates higher-level content • Simulates real production environment • DVD Production—now limited due to increased duration of workshops • Nine Workshops devised—Four in conjunction with Short Film Production: • 1—Cinematography for the Short Film • 2—Lighting and Grip for the Short Film • 3—Producing the Short Film • 4—Directing the Short Film

6. Film & Digital Workshopsp. 2 • Five Novel Film Workshops in Spring: • 1—Music for the Short Film • 2—The Moving Form—Human Movement and the Film/Video Camera • 3—Beyond Editing—Special Post-Production Techniques • 4—Screenwriting for the Short Film • 5—Advanced Screenwriting for the Feature Film • Unique Competitive Selection Process • Director, Producer (Workshop Instructors and Short Film Production)

7. Film & Digital Workshopsp. 3 • Participant Assessment • Promotions • News Releases • Picture This Website • Continuing Education  • Email lists (Cool Cleveland, Cinematheque, our own) • Progress on Outcomes

9. III. Educational Credit • Relationship with Continuing Education—for continuing education credit • Relationship with Media Arts & Technology—for credit • Collaboration with Music, Dance, Drama—in progress (developing spring workshop content, hoping those units will opt to offer course credit) • Future exploration for upper division and graduate courses • Progress on Outcomes

10. IV. The Film & Post-Production • Update on Status of Pre-Production • Field has been narrowed to two films: • “As it Turns Out”  • “Fear Comes to Paxton Street” • Production in February/March • Post-Production--will include student assistance, and we will attempt to integrate with relevant Spring Workshops and CSU courses • Progress on Outcomes

11. As it Turns Out

12. Fear Comes to Paxton Street

13. Documentary “Making of” DVD • Methodology of Coordination • Student/professional involvement • Equipment • Progress on outcomes

14. VI. Filmmakers Online Resource Center • Background Research—600+ Websites reviewed for models and for content • Partnering with Greater Cleveland Film Commission • For assistance on content, have been talking with Arts Organizations—e.g., Cleveland Film Society, Cleveland Institute of Art Cinematheque) • Website Architecture • Outline • Web Designer engaged: • Progress on Outcomes

15. VI. Filmmakers Online Resource Center

16. VI. Filmmakers Online Resource Center

17. VII. 2005 Short Screenplay Competition p. 1 • Reprise of 2004 Contest, which garnered more than 30 submissions • For 2005, there are three categories: • Best Screenplay • Best Student Screenplay • Best Screenplay on 2005 Theme: Contemporary Issues in Immigration • Promotions/Application online

19. VII. 2005 Short Screenplay Competition p. 2 • Placement in Cleveland Plain Dealer Friday Magazine • Have begun to receive submissions • Judges—Finalist judges willing to return (e.g., Dan O’Shannon, Alan McElroy) • Progress on Outcomes

20. Lessons Learnedp. 1 • Budgeting • Many smaller activities (e.g., Screenplay Contest, Year 1 Speakers DVDs) are long-term investments, either monetary or “institutional promotion” in nature • Our principal effort at income generation in Year 2 is the Workshops; we are finding that our principal income generation will probably be for the University at large (i.e., tuition generation) rather than for Picture This:

22. Lessons Learnedp. 2 • The Community: • We have begun to educate the Film Community about Full-Scale Workshops—this will clearly take some time. . . BUT we do believe that this process will be worth it—introducing a new level of rigor to film education in the region • Area Arts Organizations are enthusiastic—but cautious, due to budget woes • Confusion between new CSU initiatives (e.g., School of Communication) and Picture This entity—both good and bad; relationships need greater formalization

23. VIII. Lessons Learned p. 3 • The University: • Operating an innovative program within a large bureaucracy has special challenges (e.g., promotions, legal, budget records)—perhaps this could be taken into account when evaluating schedule deviations • Some administrators view PIF grants as “personal” faculty grants, and resist giving in-kind resources (rationale—if they assist one faculty member, they must assist all); not all PIFs are of personal benefit to faculty, and CSU should recognize this (via course releases, “credit” for extraordinary service or teaching, etc.)

24. Looking Forward—Year 3p. 1 • From Year 2--another cycle for Workshops/Short Film Production and Short Screenplay Competition—New Workshops to have distinct CSU multidisciplinary flavor, serve as “incubators” for cross-departmental collaboration

25. Looking Forward—Year 3p. 2 • External partners have sought out Picture This for potential Year 3 projects— • Partner with Cleveland Film Society on “Local Heroes” series during Cleveland International Film Festival—with Workshops to generate income • Further develop partnership with Greater Cleveland Film Commission for “Celebrity Fundraisers for Film Scholarships,” capitalizing on film industry professionals visiting on scouting or other trips to Cleveland

26. Looking Forward—Year 3p. 3 • Other potential partnerships in the works: • Produce pilot episodes of TV/Cable program “Cool Cleveland Cinema” in conjunction with Cleveland Cinematheque, Cool Cleveland Arts Initiative, other partners • Develop Formal P.A. (Production Assistant) Certification with Greater Cleveland Film Commission + Independent Pictures or Tri-C • Coordination of key activities—e.g., a “Local Hero” film director who conducts a Workshop in conjunction with the Cleveland International Film Festival might also appear on ”Cool Cleveland Cinema” and participate in a “Celebrity Scholarship” fundraiser with the Film Commission

27. Looking Forward—Year 3p. 4 • And at CSU: • Organize CSU student chapter of U.F.V.A. (University Film & Video Association) and/or S.C.M.S. (Society for Cinema and Media Studies)—with such activities as Cleveland Regional Student Film Contest • Develop Distance Learning modules with Education (particular emphasis on Online Learning) • Work with Development to identify sources of underwriting for annual cycle of Short Screenplay Competition and Short Film Production