3 Tips and 3 Trends in Sourcing/Recruiting | SourceCon 2012

1. 3 Tips and 3 Trends | SourceCon 2012 Filtered by Dorothy Beach MBA PHR Strategic Sourcing Consultant at Accenture

2. Image Search via • Google Search • Getting more information using a picture

3. Cheap recruiter training on search techniques Power Search Curriculum developed for grade schoolers Six hours, self-paced, over three weeks Pass two tests to get a certificate

4. Marketing’s Relationship With Recruiting Marketing needs to sit in Recruiting Or Should Recruiting Sit In Marketing?

5. Research on what prospects want from Bryan Chaney • Advise (transparency) • Advocate me • Prepare me • Broaden my connections • Keep me in the loop Language change: “prospects” not “candidates or talent”; consultants not recruiters; sourcers do not support they consult.

6. What if selling jobs was like selling shoes? • Prospects are customers • Blogging about a job

7. Telephone sourcing – reminders from ConniLaDouceur • Six Sigma techniques used to streamline their process • Why use the telephone to source names? • Q1 – Where does the best candidate exist? • Resource: askalibrarian@oclc.gov or Leadership Director at 212-627-4140

8. Telephoning… • Be evasive but say • Push the envelope • “disarming techniques” - when you know others by name that are there • Control the call – “who are you?” – answer and then lob back another Q • Get names first | fill in contact info later • Keep calling (>3 times)

9. 3 Trends in Sourcing/Recruiting Sourcing teams going back in-house Big Data used to better understand targeted prospects Six Sigma or Quality processes to cut costs and streamline process

10. …forms a sourcing teamSarah Wegener’s 10 newbieswent through bootcamp8 survived15 offers (not hires) in 4 monthsOur Accenture team stats

11. How FB draws engineers in: • Events that are local • Pick brains of employees • Sell engineering bootcamp – 6 weeks on coding • Get through bootcamp you get choice of project

12. “Big Data” is in your ATS, on your website and with your vendors

13. My “big data” recruiting story • Does a banner ad for SAP jobs work well enough to keep it in the budget? • Make an hypothesis on the outcome • Push on vendors to give you more data and get a large enough set to span at least a year • Analyze in Excel or other SW package • Look for trends and make comparisons • Q: How does your target audience behave when they look for jobs? Make hypothesis

14. The Report on “Big Data” Insights • Banner ad drove between 10-150x more CTs – recommend keeping in the budget • SAP developers start their CTs on Friday night tapering off on Sunday • Consistent for every week except the last week of the month – no traffic • Reco is to post banner ads in the beginning of the month and on other sites before Friday

15. Quality Driving Recruiting Process • Chris Havrilla (xDeloitte, now consulting) recommends using SS Black Belt to look at your end to end process • Recruiting Operations should be a separate job • Info on SS Recruiting

16. Questions? Link to me – send an invite to Dorothy.Beach@kcc.com Follow me @DorothyBeach on Twitter Like my Pins? ResearchNut - Pinterest RTOY recap of “Best Practices” from corporate and agency winners: thedfwtrnblog.blogspot.com • NOT covered here: • Shally’s talk about Uncommon Search Engines • Shally'sslidedeckSourceCon 2012