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What Is The Manchester Method?

Discover the Manchester Method, a business education approach developed at Manchester Business School since the 1970s. This approach emphasizes learning through increasingly complex and realistic projects, fostering a community of practice. It aims to develop leadership skills and contribute to management scholarship. Explore its conceptual grounding in situated learning theories, systems theories, psycho-dynamics of groups, and new leadership models.

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What Is The Manchester Method?

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  1. What Is The Manchester Method? • A business education approach developed at Manchester Business School since the 1970s particularly within its MBA programs • Learning is supported through projects of increasing reality and complexity • The approach involves a community of practice • Claimed outcomes include leadership development and contributions to management scholarship

  2. Conceptual grounding • Situated learning theories (Vygotsky, Revans) • Systems theories (Beer; Mumford) • Psycho-dynamics of groups (Tavistock) • New leadership models (post-charismatic, distributive, social constructivist) • (Emerging) social network concepts

  3. Interpretation by MBA Class of 2007 Special Interest Clubs and Societies Live Projects Brathay Project1 Project 2 IB Student Skills Acquisition

  4. Complexity of challenges(MBA Projects 2007) MBAs responsibility and ownership of learning International Business Project Project 2 Introductory project Course Projects (2006-7 Cohort)

  5. A typical introductory exercise The elevator pitch: This is the challenge of communicating a new business idea in the time it takes to go up a few floors in an elevator (or lift!). “You have around 60 seconds to sell your idea to someone who should be convinced by the time the lift doors open … Your idea will be assessed by impact of your 60-second pitches at a gathering of financiers and entrepreneurs next week”

  6. Manchester Method: modelled to show a community of learning

  7. Defining features of the approach • The Manchester Method achieves a cascading of incremental innovations. • These occur beyond the project teams within a ‘community of practice’ • Projects with an over-arching moral desirability (e.g. sustainability) support development of ethical leadership norms

  8. Examples of recent projects and sponsors • International Business assignments (20 each year) • UNIDO Sustainability project (2004-7) • Association of Chief Police Officers (Integration of communication centres, 2001) • Global Academy of Sport, (Manchester United FC, 2006) • The University of Manchester outreach mission (Business School Incubator, 2003-)

  9. Contributions to management knowledge (1970s-2000s) • Organizational development and change (John Morris, Enid Mumford, Tom Lupton) • Management cybernetics (Stafford Beer) • Action learning applications (Reg Revans) • R&D Management (Alan Pearson) • Creativity and Leadership (Tudor Rickards, Susan Moger)

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