1 / 13

Creating a Christmas Shopping Challenge

Creating a Christmas Shopping Challenge. What is the Christmas Shopping Challenge?. Focused effort to encourage families within the communities to visit more of their local independent shops in the pre-Christmas period. Why?.

wood
Télécharger la présentation

Creating a Christmas Shopping Challenge

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creating a Christmas Shopping Challenge

  2. What is the Christmas Shopping Challenge? • Focused effort to encourage families within the communities to visit more of their local independent shops in the pre-Christmas period

  3. Why? • To increase footfall and get new potential customers over the threshold of your shop • To divert some of their Christmas budget away from the online giants and major chains back into the tills of the local shops • To get local retailers together to help each other and to grow awareness of what is available in Hove and Portslade • To provide fun and keep families and children happy!

  4. How? • Christmas Shopping Challenge Map • Participating Retailers in Hove and Portslade • Retailers Individual Stamp • Christmas Shopping Challenge Certificate & free gift if retailer chooses • Prize Draw entry for adults for completed maps where proof of total purchases has been validated by a retailer or alternative route

  5. Who will run it? • Hove Business Association is your registered Local Activation Partner (LAP) and will facilitate the challenge • Retailer input is vital and each participating retailer needs to take responsibility for communicating the message to their staff • Minimum 15 retailers needed to participate

  6. What HBA will do and provide • Collate a confirmed list of participating retailers • Create, print and distribute the Christmas Shopping Challenge Map to participating retailers • Print and distribute ‘Celebrate an Independent Christmas’ window posters and ‘thank you for shopping Indie’ postcards • Telephone support – 07801 295799/07920 004639

  7. What we need to do to make it work • Retailers must be committed to building rapport and creating relationships with new and existing ‘guests’ who visit their shops • Local marketing; leaflet drop, press coverage, local radio coverage, social media • Prize Draw – Prize fund for 1st prize • No fairy godmother waving a wand. It may take more than the initial visit to secure a sale

  8. National and Local Supporters • Action for Market Towns (AMT) • The Argus • Brighton and Hove Bus and Coach Company • Brighton and Hove City Council • Brighton and Hove Independent News • British Independent Retailers Association (BIRA) • Hove Business Association • Hove Business Partnership • Lollipop Printers • Visit Brighton

  9. Other resources available? • Artwork is downloadable from Dropbox • Free listings for retailers via www.independentshops.co.uk • Useful webinars www.independentretail.co.uk/resources/webinars • Useful blogs/articles www.independentretail.wordpress.com • Follow on Twitter @IndieRetailUK and look for #indiexmasor#indieretail • ‘Like’ on Facebook www.facebook.com/indiechristmas • Add ‘Celebrate an Independent Christmas’ logo to your website • For your Twitter account you can add an Independent Christmas ‘Twibbon’ to your avatar • 2nd October Webinar for Retailers 18.30 – Register to ‘attend’ at https://www3.gotomeeting.com/register/281080470

  10. Add a Twibbon

  11. Any questions? • Discussion Points

  12. What Next? • Complete an Registration form • Decide a date when we ‘Go Live’ • Collate prizes and 1st Prize Fund • HBA will confirm your participation, communicate progress and print and distribute posters and maps and stamps

  13. 84 Days to Christmas

More Related