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BASKETBALL SHOE DESIGN AND DEVELOPMENT

BASKETBALL SHOE DESIGN AND DEVELOPMENT. Daryl Harkin – B00447718. Project description. DESIGN AND IMPLEMENT A NEW SHOE DESIGN OR LINE OF SHOES INVESTIGATE EXISTING SOLUTIONS INVESTIGATE POTENTIAL IMPROVEMENTS Primary research – what a basketball player wants in his/her shoe?. RESEARCH.

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BASKETBALL SHOE DESIGN AND DEVELOPMENT

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  1. BASKETBALL SHOE DESIGN AND DEVELOPMENT Daryl Harkin – B00447718

  2. Project description • DESIGN AND IMPLEMENT A NEW SHOE DESIGN OR LINE OF SHOES • INVESTIGATE EXISTING SOLUTIONS • INVESTIGATE POTENTIAL IMPROVEMENTS • Primary research – what a basketball player wants in his/her shoe?

  3. RESEARCH • Brand IDENTITY • SHOE DESIGN • PRIMARY RESEARCH • TARGET AUDIENCE

  4. background • The BEGINING

  5. background • The 1970’S

  6. background • The AIR FORCE ONE’S

  7. background • JORDAN ERA

  8. background • THE PUMP

  9. background • THE “FOAMPOSITE”

  10. background • TODAY

  11. MAIN PROBLEMS • WEIGHT • ANKLE PROTECTION • DURABILITY • COMFORT/ CUSHIONING • GRIP • MATERIAL

  12. INNOVATIONS • PUMPS • SHOX • ZOOM BAGS • NIKE “RIDGE” • LOW CUT ANKLE PROTECTION

  13. DESIGN APPROACH • IDENTIFY PROBLEMS • IDENTIFY SOLUTIONS • DEVELOP BRAND IDENTITY • DESIGN SHOE • APPLY DESIGNS IN 3D MAX • USE DESIGN PROCESS

  14. THANKS FOR YOUR TIME

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