Optimize Trade Promotion Management with Demantra Predictive Trade Planning [CON9008]

2. Optimize Trade Promotion Management with Demantra Predictive Trade Planning [CON9008] Victor Espinoza, Director of IT, Chicken of the Sea Mike Liebson, Director VCP Product Strategy Nadav Zivelin, Sr. Manager, VCP Product Management

3. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Agenda • Introduction and Solution Overview • Chicken of the Sea Presentation • Roadmap • Demo • Summary and Q&A

5. Oracle Value Chain Planning Solution Customers Retail Stores COLLABORATION SERVICES Suppliers Distribution Centers Contract Manufacturers Carriers Demand Sensing Value Chain Networks • Common foundation • Single source of truth • Centralized services • Start anywhere, redo nothing Planners Analysts INTEGRATION SERVICES Planning Data Management Scenario Planning & Analytics Engineered Systems & Solutions Planning and Optimization Asset Intensive and Parts Planning Strategic Planning and Postponement Hyperion Legacy Systems Supply and Distribution Planning Siebel Demand and Trade Management Sales and Operations Planning E-Business Suite PeopleSoft JD Edwards

6. TPM Maturity Model Source: Consumer Goods Technology Magazine, 2013 Sales and Marketing Report

7. Two Deployment Options A Complete TPM & TPO Solution Or a Turbocharger for Your Existing TPM System Volume Planning Fund and Event Planning Point Point • Three Products • Predictive Trade Planning • Trade Promotion Optimization • Deductions & Settlement Management • Other systems Deductions & Settlement Post-promo analysis Point Point

8. Demantra’s Unique Approach Analytical platform Net lift predictive modeling Demantra Trade Solution True optimization Integration across value chain

9. Predict Baseline and Promo Lift • Key Features • Best in class statistical forecasting applied to baseline and lift, turn and promoted volume • Visibility to volume, revenue, profit, and spend • Total account planning

10. Measure and Predict Net Lift • Key Features • Measure and predict cannibalization • Measure and predict pre- and post-promo effects • Understand the net lift and true ROI of promotions

11. True Optimization • Key Features • Define goal of volume, revenue, or profit • Apply budget and other business constraints • Software determines best possible tactics • New in 12.2.1: Trade Calendar Optimization

12. Integration Across the Value Chain Supply Planning Demand Management • Incorporate promotional lift into demand plans • Consider promotional demand for your inventory and supply plans • Incorporate trade promotion into financial planning and Integrated Business Planning • Benefits of prebuilt integration Promotion Plans Sales and Marketing Financial Planning

13. Agenda • Introduction and Solution Overview • Chicken of the Sea Presentation • Roadmap • Demo • Summary and Q&A

14. Agenda • Introduction and Solution Overview • Chicken of the Sea Presentation • Roadmap • Demo • Summary and Q&A

15. VCP Recent Updates and Future Plans 12.1.3.7 and Demantra 7.3.1.3 VCP 12.2.2.3.1 12.1.3.4 and Demantra 7.3.1.1 12.1.3.9 and Demantra 7.3.1.5 • Rapid Planning multiple KPI layouts • Asset intensive planning GA • Rapid Planning enhancements • Inventory Optimization enhs. • JDE E1 9.1 integration • ADF UI in Advanced Supply Chain Planning • In-Memory CDP new product • In-Memory PDP new product • Inventory Optimization enhs. • Rapid Planning enhancements • ASCP shelf life enhancements • Mobile improvements for iOS • Dem 64-bit forecasting engine • In-Memory applications R2 • Front port of 12.1.3.9 • Front port of Dem 7.3.1.5 • Technology upgrades 2014 2011 2012 2013 • Asset intensive planning CA • .. Production Scheduling • .. Dem Demand Management • .. Advanced Supply Chain Pln • .. Global Order Promising • Rapid Planning enhancements • ASCP enhancements • .. Process MFG • .. Order queries • IO enhancements • .. Warehouse capacity • .. Cycle stock in safety stock • Demantra improved UI • Support aggregate WOs CMRO • Rapid Planning enhancements • Demantra BAL upgrade utility • Demantra multi-languages in 1 • Dem DM – APCC integration • ASCP DRP plans to APCC • S&OP cost simulation enhs • Demantra improved Excel int. • Technology upgrades • … and more • Customer enhancements • UI enhancements • In-Memory applications R3 • Process Mfg enhancements • Demantra enhancements • PS synchronous make-pack • … and more 12.1.3.6 and Demantra 7.3.1.2 12.1.3.8 and Demantra 7.3.1.4 VCP 12.2.2 (General Available) VCP 12.2.4

16. Demantra and PTP Specific Updates and Plans 12.1.3.7 and Demantra 7.3.1.3 VCP 12.2.3.1 12.1.3.9 and Demantra 7.3.1.5 • Hyperlinks in Worksheets • In-Memory CDP new product • 64-bit forecasting engine • Front port of Dem 7.3.1.5 • Print Event Calendar • Improved Calendar Interaction • Technology upgrades • Method in Toolbar Extension • Improved UI management 2014 2012 2013 • Demantra improved UI • Demantra Event Calendar • Calendar Optimization • Improved Promotion Optimization • Demantra BAL upgrade utility • Demantra multi-languages support • Demantra improved Excel integration • Calendar Month Support • Dem DM – APCC integration • … and more • PTP with IM-CDP • UI enhancements • Streamline Promotion Creation • Streamline Simulation • In-Memory applications R3 • … and more 12.1.3.8 and Demantra 7.3.1.4 VCP 12.2.2 (General Available) VCP 12.2.4

17. Usability Improvements • Updated color scheme, frames, and borders • Updated graphics • Updated icons • Level methods on the toolbar • Drag and drop levels and series • New Features

18. New Promotion Calendar • Daily, weekly or monthly calendar views • Merged pivot table and calendar view with moveable splitter; Include any combination of levels and series • Promotion Gantt bars with configurable series and color coding • Drag and drop editing • Calendar Features

19. Trade Promotion Spend Optimization • Specify total budget, range of products, range of accounts, calendar time, and other constraints • Advanced promotions optimization engine creates promotion calendar and chooses best products and tactics, and timing of promotions • Accelerate Business

20. Calendar Optimization • Features • Creates a complete account promotional plan • Respects existing promotions and creates new promotions • Promotional plan based on business driven rules

21. Dynamic Excel Integration • Features • Streamlined flow • Import new data into worksheet, with immediate visibility • Validation, locking, security and audit trail support

22. Consumption Driven Planning Oracle VCP In-Memory Applications • Complete hardware to application stack • Tuned, tested, and optimized for high-performance • In-memory architecture • Manage DC and store-level data in single system • Performance Features Oracle Engineered Systems VM Server Solaris 11 Linux Database ZFS Real Application Clusters Hybrid Columnar Compression Oracle In-Memory Software

23. Consumption Driven Planning • Business Process • Full end to end store level planning • Store level data seamlessly integrated with Site and Org • Leverage consumption data where available to drive S&OP process • Generate store level safety stock • Generate replenishment orders

24. CY 14 User Interface Improvements • Candidate Features • Pie Chart supports data axis selection • Inline Graph Type control • Improved persistence of WS definitions • Extended Method Toolbar and add Open With

25. CY 14 Event Calendar Enhancements • Candidate Features • Print Event Calendar • Improved Promotion creation • Calendar based Hot-Keys

26. CY 14 Customer Driven Enhancements • Candidate Features • User management and access control • Improved globalization support • Worksheet filter and sort

27. CY 14 PTP Enhancements • Candidate Features • PTP with IM-CDP • Streamline Promotion creation and Simulation • Improved NPI for PTP and DM

28. Future • Candidate Features • PTP Integration with APCC • Data archiving and purging • Improved auditing and SOX compliance

29. VCP 12.2 deployment options against ERPNot supported: EBS 11i10, EBS 12.0, JDE E1 9.0 PIP Flat files Legacy system AIA 11.4 E1 9.1 VCP 12.2 DISTRIBUTED INSTANCES 12.2 tech stack EBS 12.2 12.2 tech stack EBS 12.1 12.1 tech stack VCP + EBS 12.2 instance SINGLE INSTANCE 12.2 tech stack

30. Agenda • Introduction and Solution Overview • Chicken of the Sea Presentation • Roadmap • Demo • Summary and Q&A

31. Agenda • Introduction and Solution Overview • Chicken of the Sea Presentation • Roadmap • Demo • Summary and Q&A

32. Summary Predictive Trade Planning maximizes trade ROI Key input to Demand Management, Supply Planning, and Integrated Business Planning Ongoing innovation

33. Q&A

34. Maximize Your OpenWorld VCP Experience Conference Highlights • Wednesday, Moscone West 2011 • 10:15 – 11:15 Customer success Stories Integrated Business Planning • 11:45 – 12:45 and 1:15 – 2:15 VCP In-Memory Applications • 5:00 – 6:00 Rapid Planning • Thursday, Moscone West – 2006 / 2008 • 11:00 – 12:00 Motorola Solutions case study • 12:30 – 1:30 Service Parts Planning session • 2:00 – 3:00 Asset Maintenance • Demo Pods, Moscone West 81, 83, 84 Focus On Documents for more information: www.oracle.com/openworld

35. Supply Chain Management Reception Mix & Mingle with All of Your Supply Chain Friends & Colleagues at this Uniquely San Francisco Environment Just Blocks from Moscone Center • When: Tuesday, Sept. 24, 2013 • Time: 6pm – 9pm • Where: John Colins Cocktails - 138 Minna St. @ New Montgomery St • RSVP: www.oracle.com/goto/SCMreception

36. Oracle Value Chain Summit Empowering the Modern Value Chain Explore How New Solutions Within Social, Mobile, Analytics & the Cloud are Helping Companies Transform Supply Chains into Modern Value Chains • February 3-5, 2014 – San Jose McEnery Convention Center • Hands-on workshops, solutions demonstrations & more than 200 sessions on topics in 6 complementary solution areas: Product Value Chain, Manufacturing, Enterprise Asset Management, Logistics, Planning & Procurement • Early bird registration opens soon – www.oracle.com/goto/VCS14