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Retailers are increasingly turning to e-commerce for several reasons.Firstly, it grants brand control by analyzing user behavior data for tailored strategies.Secondly, online platforms build brand loyalty through personalized recommendations,forging a deeper connection with customers.Thirdly, e-commerce boosts brand credibility via transparent product details, reviews, and brand narratives.Additionally, it enables global brand discovery through SEO, backlinks, and social media.
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