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VIRAL MARKETING SECRETS

VIRAL MARKETING SECRETS. @UNMARKETING. OTHER CODE NAMES: BUZZ, WOM, PASS-ALONG. SECRET #1. How does it “GO”?. Funny Wow Emotional. SECRET #2. THE FIRST. Have a peek Launched in 2004/05 Over 4,000,000 views 250,000 newsletter subscribers Over 1,000 speaker kit requests

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VIRAL MARKETING SECRETS

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  1. VIRAL MARKETING SECRETS @UNMARKETING

  2. OTHER CODE NAMES: BUZZ, WOM, PASS-ALONG

  3. SECRET #1 How does it “GO”? • Funny • Wow • Emotional

  4. SECRET #2

  5. THE FIRST • Have a peek • Launched in 2004/05 • Over 4,000,000 views • 250,000 newsletter subscribers • Over 1,000 speaker kit requests • Over $100,000 in product revenue • 1,540 Yahoo links, 400 from Google • Mentioned by Fast Company and Wall Street Journal • The key is to land them

  6. 24%

  7. SECRET #3 Define Your Success • Build following • Sales • Relationships

  8. SECRET #3 Success Defines Method • Flash video = L/S • Live Video = L/R/S • Soc Media = R/S

  9. FLASH Flash Video = Emotion • Core pain emotions • Core joy emotions • 10-12 Scenes • 3-4 mins • 1-2 megs

  10. VIDEO Live Video = Connection • Doesn’t have to be hard or $$$ • Delivery is the issue…

  11. VIDEO Live Video = Connection

  12. VIDEO = Success? • Depends on definition • ImBreakingUpWithTheLeafs.com • $0 • < 1 hour • 2 Bloggers who didn’t know me

  13. VIDEO = Success? WAIT! • Results • Almost 50k views • Local news and national sports channel • New viral clients • Oh, and I’m speaking here 

  14. VIDEO = Embed • Focus the funnel • Views mean nothing without it • Embed in your site • No other options 38%

  15. FOCUS Viral Flash Your Funnel Newsletter Ebook E-Series Product Social Media Video Squeeze Blog Video

  16. SECRET #4 Be Prepared For Success: Server

  17. SECRET #4 Be Prepared For Success: Subscribers

  18. SECRET #4 Be Prepared For Success: Scalable Services

  19. MAILED OUT NONE

  20. SECRET #4 Be Prepared For Success: Products

  21. 95% REFUNDED

  22. BE PREPARED!

  23. THE PROOF • Have made 65+ flash movies in four years • Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM) • Top movie is at 40 million+ views, $5 million in product sales • 15 are over 1 million views • Never, ever stops • YouTube 100,000+ with no lists • Interested? Talk after! 25k Guarantee

  24. THE SECRETS • Funny, emotional, wow • Not about you • Define success • Prepare for it

  25. Thank You! www.Un-Marketing.com

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