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Uncovering Marketing and Cultural Icons: Sample Questions from the Financial Olympiad 2014

Explore a selection of intriguing questions from the Financial Olympiad 2014 that blend marketing insight with cultural references. Discover the legendary filmmaker known for designing book covers, identify logos like the Bank of Baroda, and delve into historical marketing concepts such as franchising. Examine the impact of technologies in the marketplace with terms like "Betamaxied." This quiz-style overview is perfect for anyone looking to sharpen their knowledge of marketing history and cultural milestones.

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Uncovering Marketing and Cultural Icons: Sample Questions from the Financial Olympiad 2014

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  1. Financial Olympiad 2014 Sample Questions

  2. Q1. • When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’.Who was this legendary filmmaker?

  3. A1. • Satyajit Ray

  4. Q2 • Identify this logo

  5. A2 • Bank of Baroda

  6. Q3. • Isaac Singer (founder of the Singer Sewing Machine Company) wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ in French.How do we know that word today?

  7. A3. • Franchise

  8. Q4. • In 1930’s the Esquare magazine called it the newest tailoring idea for men. What was this idea?

  9. A4. • Zipper

  10. Q5. • In marketing, what do you mean by the term Betamaxed ?

  11. A5. • what happens when the "best" technology loses out to a lesser technology that is more well-known in the marketplace. This term refers to the VCR (videocassette recorder) wars, when VHS became the standard over the "superior" Betamax format from SONY.

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