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Launching an Eco-Friendly Herbal Business in OKC: Opportunities and Strategies

Our team is excited to introduce a unique herbal products business in the heart of Oklahoma City, near the vibrant arts district. We focus on eco-friendly, all-natural products, with an experienced staff, including licensed massage therapists. As a new venture, we face challenges such as a weak economy and lack of brand reputation but see opportunities for growth and expansion. Our mission is to provide a relaxing environment while promoting natural wellness. Our hours are Monday through Saturday, 10 AM to 8 PM. We prioritize customer service, tailoring our offerings to meet client needs.

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Launching an Eco-Friendly Herbal Business in OKC: Opportunities and Strategies

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  1. Presented By: EvansonNgai

  2. Our Team Management- Sarah Mckinzie Sales and Marketing-Desiree Bates Administration- EvansonNgai Accounting-Sheauboonchai Human Resources- KacieBenge

  3. Strengths • Favorable location, near arts district and theatre • Unique: No other business in the larger OKC area offers this type of products • We offer products made in a eco-friendly manner, using all natural and recycled products. • Our Hours Monday thru Saturday 10-8 pm. • Staff has experience with herbs and herbal products, massage therapists are licensed

  4. Weakness • New business in weak economy • No franchises • No reputation

  5. Opportunities • Growth and expansion: new locations in new areas (nearby states) • Target relevant market: people seeking all natural and herbal remedies and recipes • Influence lifestyle trends-shift from chemical to natural services • Relaxing environment for people to visit

  6. Threats • Declining purchasing power due to poor economy • Prices • Fear of trying new products

  7. -$25/half hour massage meets any budget !! -Herbal products have comparable prices to local supermarkets -Community outreach by offering vocational schools job placement/booth rental -Launch consumer products initially online to start building reputation a few months in advance

  8. -Opening specials and combination baskets with discounts -Special “grand opening” promotions -Customer Service: The customer is our number one priority; we tailor products and services to customers.

  9. Gantt Chart

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