Transform Your Marketing with Data-Driven Household Level Targeting Strategies

Jan 24, 2026

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Unlock the full potential of your advertising campaigns with our tailored data-driven approach to household level targeting. With over 200 attributes, we define and create custom-built audience profiles using first-party data and DIRECTV's proprietary subscriber insights. Our method continually optimizes throughout the media flight to ensure maximum efficiency. Sample target attributes include demographics like age, gender, and ethnicity, as well as psychographics such as environmental consciousness and tech ownership. Reach your ideal consumers effectively!

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Transform Your Marketing with Data-Driven Household Level Targeting Strategies

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Data-Driven Approach to Household Level Targeting Sample Target Attributes • Over 200 attributes to define your target audience • Custom-built audience profiles using • 1st party data • DIRECTV proprietary subscriber data • Continually optimized throughout the media flight • Sample HH Target for Prius [or Insert Advertiser]: • Male 25-54 (Insert other) • Kids 4-9 (Insert other) • In market for new auto (Insert other) • Environmentally concious (Insert other) • Demographic • Head of HH Age • Gender • Ethnicity • DMA • Age of Children in HH • Homeowner / Home Renter • Small Business Owner • Pet Owner • Psychographic / Lifestyle • Environmentally Conscious • Weight Conscious • Hi-Tech Owner • Auto Intender (New & Used)