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Week 2: Thinking (Cognition) Vs. Feelings (Affect)

In this session, we explore the interplay between cognitive and affective processes in health behavior theories. Attendees will engage in activities that highlight blind spots in intrapersonal theories, emphasizing the role of emotions in decision-making that challenges traditional rational models. We will discuss the Self-Esteem Enhancement Theory (SET) and Cognitive Evaluation Theory (CET), focusing on how self-esteem and intrinsic motivation influence health-related behaviors. Join us for an interactive discussion on how affect shapes our understanding of individual health behaviors.

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Week 2: Thinking (Cognition) Vs. Feelings (Affect)

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  1. Week 2: Thinking (Cognition) Vs. Feelings (Affect) Presented by Bow Lee H671 Advanced Theories in Health Behavior Friday, October 5, 2012

  2. Agenda • Intrapersonal-level theories (blind spots) • Small Group Activity 1 • Justification for affect-based constructs in theories • Self-Esteem Enhancement Theory (SET) • Video • Cognitive Evaluation Theory (CET) • Small Group Activity 2

  3. Goodson, Chapter 5 Intrapersonal Theories Blind Spots: Individual is separate, distinct and isolated Overemphasis on individual will cause an overlook on natural- and built-environment factors Create a victim-blaming mentality

  4. Goodson, Chapter 6 Why is Affect Important? • Health theories do not account for affect (emotions) • Decision making is not always rational • People’s decision to behave sometimes comes from the heart

  5. DCK, Chapter 4 Self-Esteem Enhancement • Self-Esteem Enhancement Theory (SET) • Self-esteem is commonly defined as “overall feelings of self-worth” • Positive self-regard • Fulfillment • Personal worth

  6. DCK, Chapter 4 SET Constructs • Major Constructs • Contextual opportunities • Esteem formation and maintenance processes • Self-esteem • Health and well-being

  7. DCK, Chapter 4 Contextual Constructs • Supportive relationships and messages • “I belong.” or I feel supported.” • Personal mastery and success experiences • “I did not do so well this time, but next time, I will do better”

  8. DCK, Chapter 4 Formation & Maintenance • Behavioral • “My goal is swim 30 minutes a day.” • Cognitive • “I see myself running a marathon.” • Affect • “My husband makes walking dreadful. I will walk my dog who makes walking fun.”

  9. DCK, Chapter 4 Self-Esteem (SE) • Global/Overall • “ I am happy.” • Multiple Facets • “I love my body.”

  10. DCK, Chapter 4 Health and Well-Being • Self-Esteem will influence these domains: • Emotional (Affect) • Behavioral • Social • Cognitive • Physical

  11. The Fun Theory

  12. DCK, Chapter 6 Cognitive Evaluation Theory • Cognitive Evaluation Theory (CET) • One of the mini-theories of the Self-Determination Theory (SDT) • Two sources of motivation: • Intrinsic motivation (CET) • Extrinsic motivation

  13. DCK, Chapter 6 CET-Intrinsic Motivation • Autonomy • “I am in control of my own actions.” • Competency • “I am capable of jogging for 45 minutes.” • Relatedness • “I have a connection with my peers.” • Do you see links to the TTI?

  14. More on Intrinsic Motivators • Intrinsic motivators: • Behavior in and of itself • Mastering a skill • For the love of it • From inside

  15. Questions? Comments? Discussion? THANK YOU.

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