1 / 18

Our New RMM TV Show!

Our New RMM TV Show!. New public television series focuses on world of RMM through on-location interviews with leading professionals, performers and high-profile celebrities who play music for fun and relaxation!. Changing Demographics – The 85%.

wyome
Télécharger la présentation

Our New RMM TV Show!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Our New RMM TV Show! New public television series focuses on world of RMM through on-location interviews with leading professionals, performers and high-profile celebrities who play music for fun and relaxation!

  2. Changing Demographics – The 85% Making the case for marketingto the“other 85%”through RMM programs.

  3. NAMM Gallup Poll, April, 2009 • ONLY 40% play a musical instrument• 60% ages 12 and up do NOT play a musical instrument • 72% start before age 12 • • Only 5% start after age 18 • 64% would play if there were scientific evidence to show it would improve their health. • Other reasons for interest; “Fun”, “Stress Reduction”, “Keep my mind active” • • 85% who do not play a musical instrument, WISH they did. (Yeah!!!!!!!)

  4. Teen Market - Most multicultural population the US has seen. - Between 1990 and 2000, Teens ages 12 to 19 soared to 32 million, (17% growth). - Entertainment items are 3rd highest area of spending. -Increased influence on household purchases as parents rely on Teens’ advanced computer skills to research and purchase online.

  5. Boomers(born between 1946 and 1964) • • 77.6 million strong • • Largest buying group in America, responsible for over half of all consumer spending in USA. • • Have more discretionary income (wealth) than any other age group • • Control 70% of the total net worth of American households - $7 trillion of wealth
• Account for a dramatic 40% of total consumer demand

  6. Women! • Women account for 85% of all consumer purchases including everything from autos to health care. • Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history • American women spend about $5 trillion annually …Over half of the U.S. GDP • Over the next decade, women will control 2/3rds of consumer wealth in the US by inheritance. • In 47 of the largest cities in the USA, childless women in their 20s make more money than their male peers. • Women now hold half the non-farm jobs in USA and own 1/3 of the companies.

  7. Why is it so darn hard for us? Because we are the 15% !!

  8. What do the 85% say? “I’m no musician, I just play for fun …”

  9. Change in mindset is needed … Pedagogy vs. Participation

  10. Let’s discuss Participation and Playing

  11. “Play Here” is the key … RMM programs get them “playing here.”

  12. Participation and playing in RMM programs … will be the moat that defends your business!

  13. A few thoughts on the“hierarchy of RMM ease” • • Drums • • Harmonicas • • Ukuleles • • Guitars • • Pianos

  14. The vehicles you use for RMM might be different … but the big goals are the same: participation and playing in your location

  15. Take away thought … People happily buy where they PLAY and HAVE FUN.

  16. scott@scotthouston.comscotthouston.compianoguy.tvmusicmakerstvshow.comscott@scotthouston.comscotthouston.compianoguy.tvmusicmakerstvshow.com

More Related