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Chapter 3 Q3 – What is competitive strategy?

Chapter 3 Q3 – What is competitive strategy?. Brian Varela Group F February 9, 2010. Q3 – What is Competitive Strategy. A company can choose one of four competitive strategies to help it respond to the structure of its industry.

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Chapter 3 Q3 – What is competitive strategy?

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  1. Chapter 3Q3 – What is competitive strategy? Brian Varela Group F February 9, 2010

  2. Q3 – What is Competitive Strategy • A company can choose one of four competitive strategies to help it respond to the structure of its industry. • Be the cost leader across its industry – Wal-Mart is the lowest cost leader in the retail industry. • Differentiate its products from others across its industry – Apple Computer competes on how much better its computers are than PCs. • Be the cost leader in an industry segment – Southwest Airlines is the cost leader in certain portions of the airline industry. • Differentiate its product in an industry segment – Apple’s iPhone competes by being different than other cell phones.

  3. Q3 – What is Competitive Strategy

  4. Q3 – What is Competitive Strategy McDonalds HTC McDonalds Ikea Ferari

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