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How to Sell Automatic Doors…

How to Sell Automatic Doors…. An overview of automatic doors—what makes them the right choice for various building types. . Objectives. Cover the reasons to buy automatic doors Review what consumers are saying about automatic doors these days What architects think about automatic doors.

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How to Sell Automatic Doors…

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  1. How to Sell Automatic Doors… An overview of automatic doors—what makes them the right choice for various building types.

  2. Objectives • Cover the reasons to buy automatic doors • Review what consumers are saying about automatic doors these days • What architects think about automatic doors. • Share statistics about automatic doors. • Messages that stand out for different building owners • How to use materials available from AAADM

  3. More choices than ever before Customers prefer automatic doors Convenience Image and aesthetics Easy to own, use and maintain Cost value analysis prove their true worth over time Energy savings in terms of operation and heating/air conditioning costs Safety ADA Compliance Network of professionals to service and support you Reasons to Buy Automatic Doors

  4. What consumers are saying… • 98.9% prefer automatic doors to manual doors • They expect to see automatic doors in most building types but particularly in hospitals, airports, hotels, motels, shopping malls, retail stores, government buildings, office buildings, colleges/universities, and full service restaurants. • Many say that automatic doors show good customer service and provide access for the elderly, handicapped and those with children in tow.

  5. What architects think… • They rank (1-9) these attributes in this order: handicap accessibility, attractive design, safety/security, convenience, customer desire, maintenance costs, original cost, reduced cost of heating/air conditioning. • They expect to see and/or specify automatic doors for hospitals, airports, hotels, motels and government buildings.

  6. Statistics about automatic doors… • 78% indicated that the number of automatic doors will increase over the next five years. • There are over 50 billion openings/closings of automatic doors in the United States alone. • 86% of consumers indicated that given two identical businesses, they would prefer to shop at the one with automatic doors. • Sliding automatic doors are preferred by consumers

  7. Messages for these customers… • Architects: attractive design, safety/security, and convenience • Retailers: Safety/security, maintenance costs, and convenience • Colleges/Universities: Safety/security, maintenance costs, and convenience • Hospitality: Safety/security, convenience,attractive design, and temperature control • ALL: Handicap accessibility

  8. How to use materials from AAADM---www.aaadm.com • 10 Reasons to Choose Automatic Doors—Downloadable • White Paper: Automatic Doors Through the Eyes of Consumers and Buyers/Specifiers—Download • Photographs: Digital file online • White Papers/Various Topics Relating to Automatic Doors—Downloadable • Automatic Door Specification--Downloadable

  9. For more information… • Call, write or e-mail: • AAADM, The American Association of Automatic Door Manufacturers, 1300 Sumner Avenue, Cleveland, Ohio 44115-2851, telephone: 216-241-7333, info@aaadm.com.

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