How libraries add value to communities

1. How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: Lrainie@pewinternet.org Twitter: @Lrainie

2. Internet and Broadband Revolution

4. 70% 66%

5. Broadband adoption by community type

6. Demographic factors correlated w/ broadband adoption Trends in Home Broadband Adoption 10/5/2010 6

7. Consequences for info ecosystem Volume Velocity Valence / Relevance Vibrance

8. Consequences for info ecosystem Explosion of creators and niches

9. Networked creators among internet users • 62% are social networking site users • 55% share photos • 33% create content tags • 32% contribute rankings and ratings • 30% share personal creations • 26% post comments on sites and blogs • 15% have personal website • 15% are content remixers • 14% are bloggers • 12% use Twitter • 4%-17%??? use location-sharing services

10. Big challenge for librariesAtoms bits Collections are disrupted

11. Big value-add by libraries1 – Cover access divides • 44% of those living below the poverty line used library connections • 61% of those ages 14-24 used them for school • 54% of poor senior citizens used library connections for health/wellness needs • 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

12. Big value-add by libraries2 – Cover participatory divides • 2/3 of library connection users sought assistance from library staff • 60% of library connectors use them for social purposes • 42% for education purposes • 40% for jobs/career purposes • 37% health and wellness purposes • 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

13. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 13

14. Wireless Connectivity Revolution

15. Cell phone owners – 85% adults 96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%

16. 2/22/2011 16

17. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%

18. Demographic factors related to mobile connectivity Trends in Home Broadband Adoption 10/5/2010 18

19. Cell phones as social tools % of cell owners • 54% send photo or video • 23% access a social networking site • 20% watch a video • 15% post a photo/video online • 11% have purchased a product • 11% charitable donation by text • 10% status update service such as Twitter 2/22/2011 20

20. What about apps? Just two-thirds of this group actually uses the apps on their phone • App User Profile: • Male • Young • Well educated/affluent 2/22/2011 21

21. 55% of adults own laptops – up from 30% in 2006 50% of adults own DVRs – up from 3% in 2002 45% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months

22. Consequences for info ecosystem Any device Anywhere Place Alone together Presence Any time

23. Big challenge for librariesPeople come to us We go to people The library as place becomes the library as placeless resource

24. Big value-add by librariesHelp navigate and “make peace” with info • Apps vs. web vs. traditional resource locators • Access to real-time information • Context of information – augmented reality • Sanctuary – quiet space

25. Social Networking Revolution

26. The social networking population is more diverse than you might think 5x 5x 7x 5x 2/22/2011 27

27. Demographic factors correlated w/ SNS use Trends in Home Broadband Adoption 10/5/2010 28

28. Online video • What You Need to Know: • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos • 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites 2/22/2011 29

29. Video creation • What You Need to Know: • 14% of adult internet users have posted video online • Up from 8% in 2007 • Biggest growth among older adults, women 2/22/2011 30

30. Online social networks + ubiquitous mobility • Allows for immediate, spontaneous creation of networks • Gives people a sense that there are more “friends” in their networks that they can access when they have needs Social Dashboard Pervasive Awareness 2/22/2011 31

31. Big shift for librariesExpertise and influence shifts to networks Share the stage with amateur experts

32. Big value-add by libraries1 - Can be embedded in … Media zones • Social streams Immersive Creative / participatory Study / work Attention zones Continuous partial attention Deep dives Info-snacking Day dreaming???

33. Big value-add by libraries2 – Can be nodes in social networks • As sentries – word of mouth matters more • As information evaluators – they vouch for/discredit a business’s credibility and authenticity • As forums for action – everybody’s a broadcaster/publisher

34. Cosmic big value-add by libraries1 – Can be teachers of new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

35. Cosmic big value-add by libraries2 – Can help fill in civic gaps - the big sort among institutions: public, private, non-profit reimagining roles - the big sort on news and information landscape - the big empowerment and move to networked individuals

36. Be not afraid