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International Code of Marketing of Breast-milk Substitutes

26/1. International Code of Marketing of Breast-milk Substitutes. After completing this session participants will be able to: explain how manufacturers promote formula milks summarize the main points of the International Code of Marketing of Breast-milk Substitutes

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International Code of Marketing of Breast-milk Substitutes

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  1. 26/1 International Code of Marketing of Breast-milk Substitutes • After completing this session participants will • be able to: • explain how manufacturers promote formula milks • summarize the main points of the International Code of Marketing of Breast-milk Substitutes • describe how the International Code of Marketing of Breast-milk Substitutes helps to protect breastfeeding • explain the difficulties with donations of formula milk

  2. 26/2 The International Code • 1981 World Health Assembly adopted The Code, which aims to regulate promotion and sale of formula • The Code is a code of marketing • The Code covers all breast-milk substitutes – including infant formula, other milks or foods, including water and teas and cereal foods which are marketed for infants under 6 months, and teats and bottles

  3. 26/3 Donated supplies • “ Where donated supplies of infant formula … are distributed … the institution or organization should take steps to ensure the supplies can be continued as long as the infants concerned need them ”

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