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This framework outlines five key pillars of performance aimed at maximizing profitable business outcomes and sustainable development. Pillar #1 focuses on resource efficiency, customer responsiveness, relationship management, reputation, and risk management. Pillar #2 emphasizes future business development through investment in people and processes. Pillar #3 aims to optimize business multipliers for economic, social, and environmental benefits. Pillar #4 professionalizes social investment and philanthropy, while Pillar #5 legitimizes policy dialogue. The approach is enriched by a circle of continuous improvement ensuring accountability, motivation, and measurement.
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Pillar of Performance #1 Maximising PROFITABLE PERFORMANCE consistent } with the other four pillars of performance, focusing on: • Resource efficiency and enhancement. • Responsiveness to customer needs and market opportunities. • Relationship management. • Reputation management (inc. brand equity management). • Risk management
Pillar of Performance #2 Energising FUTURE BUSINESS DEVELOPMENT by investing in distinctive assets and competencies in the following areas: • People. • Products and services. • Processes. • Places. • Parthners.
Pillar of Performance #3 Optimising BUSINESS MULTIPLIERS (maximising positive economic, social and environmental impacts and minimising negative ones) in the following areas: • Generating investment and income. • Creating jobs. • Developing human resources. • Providing appropriate products and services (from a full life-cycle perspective). • Building local business systems. • Sharing international standards and business practices. • Supporting technology development and transfer. • Establishing institutional and physical infraestructure.
Pillar of Performance #4 Professionalising SOCIAL INVESTMENT and PHILANTHROPY in the following areas: • Money: from cash donation to innovative funding mechanisms. • In-kind support: from ad hoc approaches to mobilising core competencies. • Strategy: from philanthropy and public relations to partnership. • Beneficiaries: from charity to community capacity building.
Pillar of Performance #5 Legitimising POLICY DIALOGUE at local, national and international levels by: • Promoting ethical business practices. • Creating an enabling environment for private enterprise and investment. • Supporting good governance. • Contributing to economy, social and environmental policies.
The Circle of Continuous Improvement #1 • Mission • Making the commitment • Values, principles and policy statements • Operating guidelines and performance targets • Accountability • Leadership • Measurement and • reporting • Making the commitment • Some key issues • Financial vs non-financial performance metrics • Separate vs integrated approaches • Internal vs External assesment, verification and disclosure procedures • Measurement tools • Support networks #3 #2 • Motivation • Mobilising others around the • commitment • Participation • Time • Training • Recognition • Financial incentives • Disciplinary action