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It's Not Easy Being Green

––. It's Not Easy Being Green. Automating Your Way to Carbon Reduction and Increased Profits. Agenda. Is Global Warming Real? How RTI Reduces Carbon Automation Enables RTI Real-world Examples Concluding Remarks. Presentation Objectives. Focus on carbon returns benefits

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It's Not Easy Being Green

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  1. –– It's Not Easy Being Green Automating Your Way to Carbon Reduction and Increased Profits It's -Not- Easy Being Green

  2. Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks It's -Not- Easy Being Green

  3. Presentation Objectives • Focus on carbon returns benefits • Even if global warming is a non-issue • Efficiency is its own reward • Saves money • Improves quality • Enhances reputation • RTI means agility and improved utilisation • Virtualisation and automation enable RTI • Automation captures intellectual property • Automation, RTI, and utilisation improvements reduce carbon footprint It's -Not- Easy Being Green

  4. Is Global Warming Real? • Hotly debated question • Possible catastrophes demand action • After Katrina, insurance became popular • Lesson learned: take action beforehand • Customers respect mitigation • Helps foster wise corporate image • NORAD tracks hundreds of “orbiting obliterators” • Not a Cretaceous Period option • Goal is awareness: action still difficult • Carbon reduction means profits! • So this debate is not an issue • Recommendations valid even if global warming is a red herring It's -Not- Easy Being Green

  5. Beware “Green Washing” Though • Many are jumping on the green bandwagon • Customers expect sincere programs • Half-hearted efforts backfire and harm reputation • A good story must be backed up with results • Bar has been raised by good and bad attempts alike It's -Not- Easy Being Green

  6. Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks It's -Not- Easy Being Green

  7. ClearPath systems are very energy efficient High processing density Fewer in number Sophisticated automation solutions are available Enterprise Output Manager SMA OpCon/xps Operations Sentinel Windows and Linux servers are the real problem Many separate systems Each with its own (redundant) power supplies Low processing density Multiplying exponentially The Good News and the Bad It's -Not- Easy Being Green

  8. Goldilocks Dilemma: Getting it Just Right High cost of over-provisioning Major, unnecessary CAPEX/OPEX Expensive underutilisation Less flexible, dedicated resource More carbon for your money! Green reputation: lost opportunity Infrastructure complexity Costly and difficult to manage Extended downtime to reconfigure • Risk of under-provisioning • Insufficient capacity at peak • Lost business opportunities It's -Not- Easy Being Green

  9. 10% 55% 35% Expanded Solution Set Required • Enterprise Output Management: output management • Operations Sentinel: console automation and centralisation • SMA OpCon/xps: workflow management • uAdapt: Real-time server re-purposing • uOrchestrate: Run Book Automation It's -Not- Easy Being Green

  10. Electrical usage monitoring Automation collects and filters data Identify seasonal and periodic trends Propose ideal abatement strategies Workload benchmarking to define optimal virtualisation solution Long-term monitoring and benefit tracking (ROI) Carbon Abatement Consulting It's -Not- Easy Being Green

  11. Power Consumption at Reduced Carbon Means Reduced Expense Source: BT PLC Cutting CO2 by 30%, BT saved 80 million Euros in electricity alone The case for scale-up virtualisation, by Andy Carter It's -Not- Easy Being Green

  12. 300 Virtual Machine Benchmark Why Greener ? Figures based on UK electricity prices and UK CO2 calculations supplied by the Carbon Trust Organisation The Scale-up ES7000 Model 7405R solution uses 40% less power than its nearest rival – that’s 40% less on the electricity bill. It produces less than half the carbon of a DELL Pizza Box solution The case for scale-up virtualisation, by Andy Carter It's -Not- Easy Being Green

  13. Introducing the New ES7000 Model 7405Rthe big green virtualisation machine • 4 or 8 AMD ‘Barcelona’ CPU’s • 4U form factor • Up to 256GB memory • Extensive I/O • 4 Internal SAS disk drives (RAID 0 or 1) • Service Processor • Customer installable • Customer replaceable units The case for scale-up virtualisation, by Andy Carter It's -Not- Easy Being Green

  14. Impact of Optimal Virtualisation Solution:Improve Utilisation and Reduce Carbon Virtualisation high level v2, by David Howard It's -Not- Easy Being Green

  15. Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks It's -Not- Easy Being Green

  16. Application Solution Application Solution Application Application Solution Solution Application Solution A Real Time Infrastructure – Vision Future Then Now It's -Not- Easy Being Green

  17. Infrastructure Automation and Efficiency No stand-by servers, yet recover from failures easily Manage a common pool of Disaster Recovery (DR) servers Physical-to-virtual mapping of servers, network and storage Automate re-purposing of test/dev servers for DR Support data replication with no added cost It's -Not- Easy Being Green

  18. Infrastructure Automation In Action VMware Cluster DataSynapse Grid Citrix Farm X • Release idle or under-utilised resources for alternate use • Dynamically allocate resources from shared pool • Provide automatic server failover • Add capacity only when required • Automatically power off idle servers Server Pool It's -Not- Easy Being Green

  19. Real-Time Server Re-Purposing Benefits • Share infrastructure • Set-up and teardown in minutes, not days • Move single images from development to production • Power down unused resource • Archive full business systems It's -Not- Easy Being Green

  20. How Pooling Works From bare-metal to live-connected servers in 5 minutes or less… Switch W1 W1 W2 W2 W3 W3 A1 A1 A2 A2 D1 D1 D2 D2 D3 D3 Server Pool Boot Images It's -Not- Easy Being Green

  21. How Pooling Works Back “in the pool” once resources are no longer needed… W1 W2 W3 W2 W3 W1 A1 A2 D1 D2 D3 A2 A1 Server Pool Boot Images D1 D3 D2 It's -Not- Easy Being Green

  22. Example:Test Infrastructure Automation It's -Not- Easy Being Green

  23. Example: Disaster Recovery Storage Replication It's -Not- Easy Being Green

  24. Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks It's -Not- Easy Being Green

  25. Unisys Internal IT Results Reduce physical assets by 50:1 (consolidation and virtualisation) Reduce power usage by 250KWH annually Increase process efficiencies by 30% (workflow automation) Reduce current maintenance costs ($650,000 each year) Cost avoidance: fewer new servers by pooling ($750,000) It's -Not- Easy Being Green

  26. Unisys Internal IT Results Increase asset utilisation (from 22% to 60%) Server virtualisation Workflow automation Standardise deployment process Ensure hardened security and disaster recovery Business alignment and IT governance through 3D Blueprinting It's -Not- Easy Being Green

  27. Unisys Approach It's -Not- Easy Being Green Consolidate physical assets (servers, storage, networks) Utilise virtualisation (servers, applications, storage, desktops) Enhance backup and DR capabilities through de-duplication technologies Assets are now a pooled resource Implement storage as a utility Utilise process and workflow automation

  28. Unisys Eagan Data Centre Upgrades • Updated florescent lamps/ballast to latest technology • Lower-emitting emergency power generators • Latest AC solution (44% more efficient) • Sophisticated electrical/HVAC monitoring • Facilities management targets hot spots • Optimise cooling/reduce power usage • Virtualisation reduced carbon output 67% • Unisys earned a spot on BusinessWeek’slist of“Top 10 Greensourcers.” It's -Not- Easy Being Green

  29. Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks It's -Not- Easy Being Green

  30. In Conclusion • Efficiency saves money and helps save the planet • Large scope for improvement in most data centres • Virtualisation and automation are the keys to RTI • 10:30 Friday - User Experience: Automation to the Rescue! • More on how MOST automates our data centres It's -Not- Easy Being Green

  31. It's -Not- Easy Being Green

  32. Presentation Agenda • Is Global Warming Real? • How RTI Reduces Carbon • Automation Enables RTI • Real-world Examples • Concluding Remarks • Extra slides It's -Not- Easy Being Green

  33. Did You Know? • China has grown much faster than estimated in 1980* • Yes, Jim, we knew that … but, did you know that: • Climate change models are based on 1980 assumptions • Adds the same greenhouse gas footprint as an England or a Germany every 10 years • US EPA estimates that data centres could cut power use by 56% by 2011** • Without cuts energy costs would be $31 billion • With efficiency measures costs are $17 billion *The Economist **eWeek: The Green Issue It's -Not- Easy Being Green

  34. Did You Know? • 65% say their companies have a board-level executive responsible for energy and the environment * • 45% have a program in place to reduce their carbon footprint * • 52% are willing to spend 5-10% more for green product or service offerings ** • 75% would choose a green vendor over a non-green rival if costs were close ** *The Economist Intelligence Unit: study of 213 executives in August 2007 ** Rackspace study of 380 customers in September 2007 It's -Not- Easy Being Green

  35. Did You Know? • By 2009 33% will include environmental sustainability in the buying criteria * • The savviest companies will stay ahead of this curve * • Tech industry is facing an energy crisis: data centre power consumption doubled between 2000 and 2006 ** • 88.5% of AFCOM members said energy consumption was a serious concern (up from 36% in 2003) ** • Automation can make a huge difference in shifting processing between servers when load dictates ** *eWeek: The Green Issue **Business Week: It’s Too Darn Hot, March 2008 It's -Not- Easy Being Green

  36. Did You Know? • Cars with fuel efficiency gauges vastly encourage frugal driving * • Businesses with automated monitoring could similarly benefit * • These measures would pay for themselves in the first year and return annual dividends * • “The modern data centre is like a vast refrigerator with hundreds of ovens blazing away inside” ** • Does the above statement ring true in your data centre? It does in mine. *The Economist Technology Quarterly: March 2008 **Business Week: It’s Too Darn Hot, March 2008 It's -Not- Easy Being Green

  37. It's -Not- Easy Being Green

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