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Getting the Word Out

Getting the Word Out. Using technology to publish your library news and views. Marketing.

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Getting the Word Out

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  1. Getting the Word Out Using technology to publish your library news and views

  2. Marketing “The school library media centers of this country need a marketing plan. It is not enough to have excellent products if few patrons know what you have and what you can do for them. We need to tell them over and over again in as many different ways as we can imagine.” Catherine M. Beyers, “Marketing is Part of the Job” School Library Media Activities Monthly, Dec. 2005, p. 48

  3. Why publish? • You have something your school community needs • All too often, the teachers, students, and parents will not come to you • Your library program deserves more visibility • You have something worthwhile to say

  4. Content: What do you have to say? • Policies • Procedures • Calendar • Booklists • Invitations • News • Lessons • Instructions • Handouts

  5. Publishing technologies • Presentation (in person) • Print (on paper) • Online (over the internet)

  6. Presentation • Library orientations • Teaching or co-teaching a class • Faculty meetings • Library committee meetings • PTA meetings • Community Council meetings

  7. Presentation Hardware • Blackboard • Overhead projector • White board • VCR/DVD and Television • Computer and Television • VCR/DVD and Data Projector • Computer and Data Projector • Computer and Interactive Whiteboard and Data Projector with VCR/DVD

  8. Print Publishing • School or PTA Newsletter • Student newspaper • Library newsletter • Flyers • Handouts • Posters

  9. Print Publishing Software • MS Word • MS Publisher • Adobe InDesign

  10. Online Publishing • Email • Email newsletter • Web site • PowerPoint • Ebook • Blog • Podcast

  11. Email Newsletter • Plain text • HTML text • HTML text with images • HTML text with images and links

  12. Library Web site You need a library web site!

  13. Why a Library Web site? • The web is no longer a novelty, it is a basic form of communication • Many of the resources you provide your patrons are web based already • More information resources, software tools, and ways of communicating are moving to the web every day • YOU are the information literacy expert in your school • It’s time to get in the game!

  14. What’s on a web page? • Text • Graphics • Links • A layout (design) linking the above

  15. Web site design tools • MS Word • MS PowerPoint • MS Publisher • Nvu (free download) • Macromedia DreamWeaver

  16. Power Point Publishing Options • PowerPoint presentation • PowerPoint print out • PowerPoint packaged for CD • PowerPoint show on the web (.mht format) • Microsoft Producer for PowerPoint (free download)

  17. What is an Ebook? • Text and graphics (and possibly links) formatted to be easily read (like a book) using some type of “reader” software • The two most common “readers” are Microsoft Reader and Adobe Reader

  18. Ebook publishing

  19. Ebook Publishing

  20. Ebook publishing tools • Any page layout tool from Word to MS Publisher to Adobe InDesign • Any image editing software such as IrfanView (free) • Adobe Acrobat (or other program that will create .pdf files)

  21. What is a blog? • A weblog or blog is a web-based publication of periodic articles (posts), usually presented in reverse chronological order. • It is an online journal with one or many contributors.

  22. Teacher Blog

  23. Class Blog

  24. Blog publishing tools • Blogspot (free online site) • TypePad (inexpensive online site) • Word Press (free install your own) Blog subscription tools • Bloglines (free online site)

  25. What is a Podcast? • An audio blog • A personal, online, “radio show” • An “IPod Broadcast”

  26. Podcast Blog

  27. Podcasting tools • Hardware • Computer with a sound card • Microphone • Speakers or headphones • Software to create a podcast • Audacity (free) • Software to listen to a podcast • Any MP3 player software (usually free) • Software to “Subscribe” to podcasts • Juice (free)

  28. MacroMedia Flash Files

  29. Where to begin? • Send a few emails to your teachers about the resources in your library • Submit an article to your school or PTA newsletter • Consider starting a library newsletter • Start reading blogs and subscribe to a few of your favorites • Listen to a few podcasts • Take a web page design class • Create a web site for your library! • Consider starting your own blog

  30. But Mostly! • Play • Dabble • Experiment • Tryout • Share • Dream • Create • Grow • HAVE FUN!

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