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Determining CRITICAL TRANSPORTATION NEEDS

Determining CRITICAL TRANSPORTATION NEEDS. Dr. Betty Hearn Morrow National Hurricane Conference Austin, TX April 9, 2009. THREE RELATED PROJECTS. Development of a Model: Alabama Critical Transportation Needs FEMA, Corps and AEMA Thru Dewberry

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Determining CRITICAL TRANSPORTATION NEEDS

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  1. Determining CRITICAL TRANSPORTATION NEEDS Dr. Betty Hearn Morrow National Hurricane Conference Austin, TX April 9, 2009

  2. THREE RELATED PROJECTS • Development of a Model: Alabama Critical Transportation Needs FEMA, Corps and AEMA Thru Dewberry • Technology and Vulnerable Groups Community & Regional Resilience Initiative Oak Ridge National Laboratories (CARRI) • Risk Behavior and Communication NOAA Coastal Services Center

  3. Development of a Model:The Alabama CTN Project Dewberry & Davis Betty Hearn Morrow Hugh Gladwin Lauren Hand Robert Goldhammer Chris Zambito

  4. Development of a Model:The Alabama CTN Project I. Gather demographics of area • Examine latest U.S. Census and other population data for relevant categories: • Households without private transportation • Households with individuals with disabilities • Households with elderly • Households below poverty level • Put into a GIS-referenced database to see where clusters appear

  5. Proportion of households with no vehicle

  6. Proportion with income below poverty level

  7. Proportion with disability other than occupational

  8. Gather Data Those Most Likely to have CTN • Contact Agencies that Serve These Populations • Area Alliance on Aging • Meals on Wheels program • Adult day care • Homeless coalition • Non-profits working with various health issues • Home health care • Dialysis • Cerebral Palsy • Cancer, etc. • Public health programs • Women, Infants and Children (WIC) program • Veteran’s Outpatient Services • Power companies with records of power dependent persons • Place client addresses into GIS-referenced database

  9. III. Conduct survey targeting those identified regions • Set the stage – publicity, etc. • Draw sample from targeted regions

  10. Sampling Frame

  11. III. Conduct survey targeting those identified regions • Conduct a survey to identify CTN • Automated System? • Connect CTY • RapidCast • Etc. • Telephone Poll

  12. V. Ground Truth the Results • Meet with community groups • VOAD • Emergency management task forces • Representatives from local social service agencies • Representatives from health and medical providers • Discuss findings and implications

  13. FEMA: “Register with the office of emergency services or the fire department for assistance so needed help can be provided.” www.fema.gov/plan/prepare/specialplans.shtm

  14. VI. Conduct Registration Campaign • Set up central system, including maintenance • 211 or 311 • Special number in government agency • Special number in non-profit • Volunteer Mobile • Publicize program • PSAs • Brochures, leaflets. flyers • Local newspapers • Websites • Email

  15. TECHNOLOGY AND VULNERABLE GROUPS: COMMUNITY & REGIONAL RESILIENCE INITIATIVE OAK RIDGE NATIONAL LABORATORIES John L. Kiefer University of New Orleans Jay Mancini Virginia Tech Betty H. Morrow Florida International University Hugh Gladwin Florida International University Terina A. Stewart Oak Ridge Associated Universities

  16. SURVEY OF AN AT-RISK SAMPLE ON USE OF TECHNOLOGIES - CHARLESTON, SC Description Of The Sample

  17. Technology Access

  18. Technology Access by Income

  19. Computer in Home

  20. Sources of Hurricane Information Most Important Sources: TV 68.4%, radio (15.7%), Internet (6.2%)

  21. RISK BEHAVIOR AND COMMUNICATION NOAA COASTAL SERVICES CENTER Betty Hearn Morrow Florida International University

  22. Literature Review • Synthesis of existing social science research related to risk perception and communication Improving Coastal Risk Communication: Guidance from the Literature

  23. Risk Communication Model

  24. Social Marketing • Start with target audiences most ready for action or change • Promote single, simple, doable behaviors • Identify and remove barriers • Promote benefits over fears • Highlight costs of competing behaviors • Promote a tangible target • Get leaders involved, committed

  25. Best Practices • Collect examples of successful social marketing campaigns • Don’t Mess With Texas • Turn Around, Don’t Drown • Click It or Ticket • Save the Crabs – Then Eat Them!

  26. Reference: Promoting Access to Resilience-Enhancing Technologies for Disadvantaged Communities and Vulnerable Populations http://www.resilientus.org/reports-other.html Dr. Betty Hearn Morrow betty@bmorrow.com Phone: (305) 385-5953

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