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### Paddle Canada Executive Director's Report Highlights from 2013 (AGM April 24, 2014)

This report outlines the key achievements and events of Paddle Canada in 2013, including the successful Pacific Paddling Symposium and Paddlefests across major cities. Highlights include the introduction of new liability insurance for instructors, strategic planning successes, and partnerships with organizations like AdventureSmart. Notable projects included the Waterwalker Film Festival and National Paddling Week, aimed at increasing water safety and participation in paddling sports. The report concludes with an overview of community outreach efforts and future initiatives for 2014.

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### Paddle Canada Executive Director's Report Highlights from 2013 (AGM April 24, 2014)

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  1. Executive Director’s Report 2013 Paddle Canada Annual General Meeting 2013April 24, 2014

  2. Highlights from 2013 • Pacific Paddling Symposium – Victoria, BC May 31 – June 2, 2013 • Sold out event : hosted over 160 participants including 30 sea kayaking instructors from across Canada and the US Pacific Northwest, 30 volunteers and 100 participants • 2014 Pacific Paddling Symposium on May 30–June 1 is already sold out again. • National Trade Shows: • Toronto Outdoor Adventure & Fall Cottage Life • Calgary & Vancouver Outdoor Adventure • Ottawa Outdoor Adventure (thanks to Ontario Tourism and National Search and Rescue Secretariat) Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  3. Highlights from 2013 • MEC Paddlefests: Halifax, Toronto, Barrie, Winnipeg, Edmonton • Media and on site support with Canadian Safe Boating Council’s Safe Boating Awareness Week May 18-24, 2013 • Welcomed director Jim Coffee for Quebec region filling interim vacancy Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  4. Highlights from 2013 • New Liability Insurance Policy of $5 million for instructors when teaching a registered PC course/clinic with added coverage for participants & volunteers. • Member Sport Accident Policy of $50,000 • Paddle Canada now included in OPHEA Manual • After a 2 year review process, PC canoeing is now included as an ORCKA training equivalent. All Ontario public school board phys ed teachers follow these guidelines. • Kayaking inclusion is next for 2015  . Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  5. Highlights from 2013 • Finalized A Strategic Plan : Paddle Canada’s Float Plan for Success 2013-15 PC’s Float Plan for Success with board and facilitator Tim Fleming from InnovationsWorks.com, with a meeting in January 2013 in Ottawa. Transport Canada National Recreational Boating Advisory Committee • Continue to serve as a member of NRBAC and attended meetings in April & November 2013 in Ottawa with many other national water safety stakeholders.

  6. Highlights from 2013 • Annual Projects: • Waterwalker Film Festival – very successful for small organizations and over $2000 earned in revenue • Bill Mason Scholarship – Awarded $1000 award to student Lindsey Haist

  7. Highlights from 2013 Partnerships: • AdventureSmart: National Search & Rescue Secretariat • Introducing PaddleSmart • A $200 K project from July to March 2014 • Public outreach tools and trade shows • Layout and printing of Presenters Manual • Program launch at SARSCENE 2013 in Chilliwack BC Oct 19-21 with PC Board of Directors and PDC Chairs. • Train the Presenter Workshops nationally • Increased to full time hours for Dawn Callan to co-ordinate project Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  8. Highlights from 2013 • Transport Canada Office of Boating Safety: wrapped up $50,000 funding project (April 2012 to March 31, 2013) to support PC events, program expansion and safety awareness and media Partnerships: • Ontario Tourism – Renewed a one year contract April, 2013 – March 2014 forOutdoor Ontario web portal content management, stories, blogs contract management services - www.ontariooutdoor.com Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  9. Highlights from 2013 Partnerships: • National Paddling Week June 15-23, 2013 - producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – 150 events & over 2000 participants nationally2nd Annual planned for June 6-15, 2014 www.paddleweek.ca - goal of 200 events with 2500 participants. • Multiview – revenue sharing contract to manage digital web and enewsletter banner ads along with management of Current Strokes Enewsletter Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  10. Highlights from 2013 Partnerships: • Ottawa/Gatineau Sports Ecology ParkSome progress was made with recommendations for both cities to adopt vision of a whitewater and ecology park in the vicinity of the Chaudiere Dam, Ottawa River. Organizations engaged now include: • National Capital Commission • Hydro Ottawa & Quebec Hydro • Windmill Development • Heritage Canada • Ottawa Heritage • Canadian Green Building Council • Paddle Canada • Canadian Wildlife Federation • Local First Nations Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  11. Highlights from 2013 Partnerships: • St Lawrence College Kingston, ON • Marketing students (summer and fall) used Paddle Canada as their final class project • Reviews, audit and future recommendations of PC’s Media • In November a targeted Youth Leader digital media campaign was completed with great success. Paddle Canada@paddlecanada Ready To Become an Extraordinary Scouts Canada Super Leader? paddlecanada.com/programs/canoe… … #SuperLeader #ScoutsCanada pic.twitter.com/0tmuxeJmzl View on Twitter Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  12. Busy Office Staff (2013) • Replies to issue-based emails: 4350 • Social Media Blasts: • Tweets: 263 • Facebook: 89 • Enewsletters: 9 (27 issues will be sent in 2014) Website Visits (Monthly): 2576 Viewing 2.68 page each visit 56% are new visitors & 44% returning • Social Media Friends & Followers • Twitter: 1840 • Facebook: 1273 ( 451 new likes – and 1500 April 2014)(Avg Weekly Engaged Users 122 ) w/ 1076 total weekly reach • Enewsletters: 17000

  13. Paddle Canada Courses and clinics Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

  14. Course Participants by Discipline in 2013 Total Participants 7411 Instructor and Skill Course Combined Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  15. Participation in Courses / Clinics4 Year Comparison Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  16. Number of Courses/clinics offered by Disciplineover last 4 year Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  17. Course/Clinic participation distribution (2013)Skill and Instructor combined Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  18. participation by type of canoe skill course/clinic (2013) Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  19. Canoe course participation by typeof Instructor course (2013) Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  20. Membership 4 Year Comparison Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  21. Instructors by Province / Territory (2013) Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

  22. Executive Director’s Report 2013 Paddle Canada Annual General Meeting 2013April 24, 2014

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