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Explore the characteristics and role of creativity in business, including techniques like lateral thinking, brainstorming, and mind mapping. Learn about creative thinking and the difference between creative and critical thinking.
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1. Business and enterprise Idea generation
2. Overview Characteristics of creativity
The role of creativity in business
Idea generation techniques
Lateral thinking
Brainstorming
Mind Mapping
Random association
Morphological Analysis
3. What is creative thinking? Formal education emphasises the skills of analysis
Student are taught how to understand claims, follow or create a logical argument, figure out the answer, eliminate the incorrect paths and focus on the correct one
Creative thinking focuses on exploring ideas, generating possibilities, looking for many right answers rather than just one
4. Difference between creative and critical thinking