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Enhancing Business Creativity: Techniques and Strategies for Idea Generation

Explore the characteristics and role of creativity in business, including techniques like lateral thinking, brainstorming, and mind mapping. Learn about creative thinking and the difference between creative and critical thinking.

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Enhancing Business Creativity: Techniques and Strategies for Idea Generation

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Presentation Transcript

    1. Business and enterprise Idea generation

    2. Overview Characteristics of creativity The role of creativity in business Idea generation techniques Lateral thinking Brainstorming Mind Mapping Random association Morphological Analysis

    3. What is creative thinking? Formal education emphasises the skills of analysis Student are taught how to understand claims, follow or create a logical argument, figure out the answer, eliminate the incorrect paths and focus on the correct one Creative thinking focuses on exploring ideas, generating possibilities, looking for many right answers rather than just one

    4. Difference between creative and critical thinking

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