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Employer Branding: Innovative TM Strategies

M&D of TALENT. Employer Branding: Innovative TM Strategies. GP Rao Head- Management Services, Recron Malaysia Sdn Bhd. Our Parent Company RIL. USD in bn. India’s largest private sector enterprise. Recron Malaysia Sdn Bhd. Kuala Lumpur Head Office 200 employees. Melaka

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Employer Branding: Innovative TM Strategies

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  1. M&D of TALENT Employer Branding: Innovative TM Strategies GP Rao Head- Management Services, Recron Malaysia SdnBhd

  2. Our Parent Company RIL USD in bn India’s largest private sector enterprise

  3. Recron Malaysia SdnBhd • Kuala Lumpur • Head Office • 200 employees • Melaka • 40 acres • 1800 employees • Nilai • 190 acres • 5500 employees World’s Largest Integrated Polyester & Textiles Complex Sales : USD 1 bn : 91 % exports 3

  4. Recron Malaysia : Nationality Mix of Employees

  5. Recron Malaysia :Age Mix of employees

  6. Recron Malaysia :Level Mix of Employees

  7. Talent Management Recruitment & Selection Performance management Training Leadership Development Succession Planning Rewards Management Career Management

  8. Talent Excellence

  9. Employee Types PERFORMANCE Need to balance Must Retain 2. 1. Weight Carriers Must Go Need to Perform more 3. 4. Protect the Culture

  10. Why Employees’ staying or leaving is so critical • People Power being the Winning Edge • Cost of Replacement is very high • Recruitment • Loss of Productivity • Cost of Training • Public Relations Cost • Customer acquisition & retention depends upon continuity of employees • Attraction of Talent is higher where Talent retention is higher. • Succession Planning succeeds • Strengthening of Intellectual Capital

  11. Employees staying back • No-option • Detention • Coercion • Pretention • Convention • Resolution • Retention Engaged, Empowered, Excited and Enlightened Employee Ensuring Excellence

  12. Why TALENT Marriage Stays? Rewards Empowerment Trust Ecstasy Nurturing climate Transparency Innovative atmosphere Openness New challenges

  13. Employees leaving • Termination • Superannuation • Convention • Resolution • Induced separation • Resignation/ Voluntary separation Loss of useful resources whose replacement cost is higher and deeper

  14. Sure ways to work towards divorcing TALENT Tension Apathy Lopsidedness Emotional-tyranny Negativity Timeless confusion

  15. Indian Thoughts, Corporate Solutions Akshay-patra Yog-samrajyam Yogdan Uthsah Naveenta Punaruthaan Tie ups Attraction Leverage Enthusiasm Novelty Transformation

  16. Innovative Retention Strategies adopted by different organisations • Culture Fit tests • Time Off for “ Give Back” activities • Opportunities to try out entrepreneurial abilities • Continued Education • Non-financial motivation schemes • Support for Wok-life balance • Creative Destruction Ideas & “Speak out” Schemes • Involvement of Families • Reach out during distress • Long-term benefits • Informal activities/ Fun at Workplace

  17. Our actions @ R E C R O N Recruit “Aptitude” vs Experience: Attraction Employee Involvement: Assimilation Career Planning & Development: Acceleration Rewards & Recognition: Appreciation Optimization of Strengths: Alignment New Challenges: Assertion

  18. Transformation of Recron 1 Room for Improvement Company Profile What works In lieu of Summary Benchmarks Employee Profile Indian Thoughts TM Framework Why People Leave Why People Stay

  19. Love Me Mail Me gprao77@gmail.com

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