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Perceptions vs. reality in the data platform market landscape

Perceptions vs. reality in the data platform market landscape. SESSION: AP042. Mark Jewett Michael Girdis Senior Director Application Platform Manager Microsoft APAC Microsoft Australia. AGENDA. 1 Platform Market Trends 2 Microsoft Strategy and Momentum

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Perceptions vs. reality in the data platform market landscape

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  1. Perceptions vs. reality in the data platform market landscape SESSION: AP042 Mark Jewett Michael Girdis Senior Director Application Platform Manager Microsoft APAC Microsoft Australia

  2. AGENDA 1 Platform Market Trends 2 Microsoft Strategy and Momentum 3 FY12 Australian Application Platform Team Plan

  3. Trend: Data is Exploding DATA WILL GROW 44X IN 10 YEARS INFORMATION TECHNOLOGY PROFESSIONALS WILL GROW 1.4X Source: IDC 2010 Digital Universe Study

  4. TREND: Insights Not Data 65% 46% 28% 22% 21% 19% 16% 16% Source: IBM survey of 3000 CIOs Source: Gartner

  5. Trend: IT business relevance How Business Views IT 57% 51% 60%of firms still view IT as supplier of serviceor cost center Supplier of service 38% Value adding partner 24% 19% 9% Cost center 2% 0% No answer 2009 2010 Source: Deloitte, CIO Survey 2010

  6. IT Metrics Should Vary with Business Context IT Success Metrics competitive advantage technology adoption Improve time to market of new technology Reduce total cost of ownership of mature technology Increase return on investment of current technology time Transform 14% Introduce new products and services Run 66% Sustain existing products and services Grow 20% Improve existing products and services

  7. “Run” Mission-Critical Systems at the right Price-Performance 25%of all systems are legacy MISSION-CRITICAL 50% NEW SYSTEMS 25% OLD SYSTEMS (CRITICAL) 25% OLD SYSTEMS ! Source: 2008 NASCIO Digital States at Risk, Modernizing Legacy Systems PRICE-PERFORMANCE has improved by 30Xin 10 years 12.8 $/tpmC 0.39 2001 2010 Source: Best TPC-C Price Performance Benchmarks 2001 – 2010

  8. Better Mission Critical Capabilities and Security Record-breaking performance and scale TOP STATS in production workloads 48 5,000 CONCURRENT USERS HIGHEST SCALE benchmark for TeamCenter 70TB Largest Single Database 20TB Largest Table 5,203 TPS, 320 AGENTS INTEREST CAPITALIZATION performance benchmark for T24 88PB Most Data in a Single App 16 ZERO security vulnerabilities 34,000 USERS, WORLD-RECORDSCALE for 3-tier SAP SD 30min Data Load Time for 1TB Published Vulnerabilities Since January 2009 DB2 11g MOST SECURE 12TB 9 MILLION UTILITY METERS/HR RECORD SCALE data management for MDM Largest Cube

  9. “Grow” Productivity for End-Users USERShave no access to BI Familiar Collaborative Managed • Find & Access • Connect & Provision • Mash-up & Analyze • Monitor & Manage • Share & Collaborate • Deploy & Future Proof End-User IT Professional Agility Control

  10. Better ROI & Adoption for BI $1,066,348 Using/Planning to Use Evaluating/Not Using Mega-Vendor Average without Microsoft MICROSOFT 55% 45% ORACLE (INCLUDING HYPERION AND SIEBEL) Self-Contained Pure-Plays 42% 58% $522,333 SAP BUSINESSOBJECTS 40% 60% Microsoft IBM COGNOS (INCLUDING TM1) 38% 62% $220,804 TABLEAU 9% 91% QLIKTECH 8% 92% Are You Using, Planning, to Use or Evaluating BI Products from the Following Vendors? Five-Year BI Platform Cost Source: Gartner 2010 BI Platforms Licensing Models & Negotiation Strategies Source: InformationWeek Analytics 2010 BI and Information Management Survey

  11. “Transform” to Harness Cloud Your Cloud strategy should include all options

  12. Complete Servers + Services Cloud Platform SERVICES COMMON Identity•Management•Development SERVERS

  13. The Microsoft Application Platform Strategy We Are Committed to SERVERS + SERVICES We Are Deeply Focused on USERS We Believe In APPLICATION CHOICE

  14. Microsoft Growing Share • Growing 2x BI Market • Growing RDBMS share in Australia • Winning Customers +2 points

  15. Microsoft Australia – Application Platform Plan • FY11 – Ask of Partners • Share our vision and tell our story • Align to one of one or more of our priorities • Align to one or more of our ATUs • Deliver and publish beach heads • Understand how to work with Microsoft Services $120m+ • 20% + • YoY Growth • 35% SQL premium Growth Grew faster than major competitors

  16. Application Platform Australia – How we sell Clarity around motionsand solutions Evolution ofhow we sell B A • Driving Relevance • Business insight & connection (supported by BGA) • Application understanding (supported by AGA) Azure Solution AreaSelling 1 4 New 2 Platform WorkloadSelling Surround/ Enable PlatformModernization 3 Replace Sales, Services & Partner Alignment Alignment & Orchestration C

  17. Application Platform Australia – What we sell 100% Partner fuelled workloads ISV’s, SI’s, Resellers, OEM’s

  18. What we sell – Case Studies Run 66% • Enterprise Data Warehouse • $7m in benefit p/a • $200k p/a saving & faster Grow 20% • Perf. Mgmt of all Health assets • Impact: 90K patient outcomes p/a • Near real time ability to respond Transform 14% • Investment Bank - simulation • Burst Monte Carlo calc. • Fast response & scale (POC)

  19. What’s New this Year SQL Server Codename DENALI Breakthrough Insight Cloud on your terms Mission Critical Confidence Create business solutions fast, on your terms across server and private or public cloud Enable mission critical performance and availability at lowTCO Unlock new insights with pervasive data discovery across the organization

  20. How we continue to drive momentum with Partners Solution Incentives Program Rewards partners for practices supporting specific Microsoft solutions Increased services coverage Mission critical Premier Tier 1 consulting Deployment Planning Services Enrollment for Application Platform License construct to drive deployment Sales incentives in Microsoft will drive App platform focus Provides Microsoft-sponsored consulting engagements to Software Assurance customers Australian Application Platform Team FY12 Application Platform FY12 marketing campaigns 3 x Technical Specialist Geographic alignment for Solution specialists Principal Strategy consultants – 4 industries Corporate funding for big migrations - Safe Passage Dedicated Azure Team Increase V-TSP program

  21. Sales: Who to Call? mgirdis@microsoft.com

  22. Main Sessions to expand upon today

  23. Ask of Partners • Share our vision – Get on Denali & Crescent Wave • Align to priority areas & joint plan by completing a PSP • Align to one or more of our ATUs • Deliver and publish beach heads • Understand how to work with Microsoft Services • Get Gold certified for Solution incentive & V-TSP program Questions

  24. PARTNER RESOURCES Ensure potential customers can find you on Pinpoint http://pinpoint.microsoft.com/en-AU Leverage the Partner Marketing Centre to help you reach more potential customers https://partner.microsoft.com/Australia/salesmarketingsection Skill up your teams for success with the Partner Learning Centre and local Readiness https://partner.microsoft.com/Australia/trainingevents Get paid – ensure that you qualify for the Solution Incentive Program. Speak to your PAM for more info Differentiate your business by signing up to the Business Intelligence and Data Platform competencies https://partner.microsoft.com/Australia/program/competencies Come to session: Doing Business with Denali The future ready Data Platform (AP095) tomorrow

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