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Using the Business Plan In Your Nonprofit Organization

Using the Business Plan In Your Nonprofit Organization. Presented by: John F. O’Kane Senior Vice President Coxe Curry & Associates Atlanta, Georgia February 16, 2006. The Business Plan Between The Grant And The Final Report. Has the nonprofit thought through:

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Using the Business Plan In Your Nonprofit Organization

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  1. Using the Business Plan In Your Nonprofit Organization Presented by: John F. O’Kane Senior Vice President Coxe Curry &Associates Atlanta, Georgia February 16, 2006

  2. The Business PlanBetween The Grant And The Final Report Has the nonprofit thought through: • Why does it want to fund this project? • What are all the incomes and expenses? • Who needs to be involved? • How do we show we are good stewards? • Is there a future for this project beyond the grant?

  3. A Definition A business plan is a thoughtful, systematic projection of the financial, marketing, personnel and real costs and effort of a program that helps accomplish a nonprofit’s mission.

  4. Why A Business Plan • Forces careful thinking • Encourages discipline • Forges internal communication • Enhances coordination and clarity of purpose • managers, staff, donors • Identifies amount of capital needed • Defines and measures programs • strategies and benchmarkers • Gives a competitive advantage • May not be able to be funded without it

  5. What’s The Difference The Strategic Plan • organization – wide • choices and priorities • manages risks • maximizes mission

  6. The Business Plan • the process • people, money and programs • more than a pro-forma

  7. Outcomes Measurement • the end result • accomplishing the mission • a return on investment

  8. The Components • Executive or Plan Summary • Problem Statement/Opportunity • Description of Your Nonprofit and Plan • Management and Leadership • Description of the Market • including other providers • Technical Operations Required • Marketing and Promotions Plan

  9. The Components (continued) • Financial • assumptions (consider alternative scenarios) • projected income and expenses • cash flow analysis • capital spending required • balance sheet • Personnel • Trends and Risks • Supporting Documents and Appendix

  10. Pitfalls • Emphasis on the grant, not the program • Overly optimistic about the response from the market • Incomplete financial analysis including capital needs • Wrong people for the job • No plan to sustain the effort/program

  11. Resources The Foundation Center/Atlanta/Hurt Building • bibliography Georgia Center for Nonprofits • Nonprofit – Trade Association Business Plan • Business Plan Pro

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