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“It’s a consumer issue!”

“It’s a consumer issue!”. HPE 10 Consumer Bill of Rights & Advertising Techniques. Consumer Bill of Rights. Introduced by 1962 by President John F. Kennedy: The right to safety . Consumers are protected from dangerous products.

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“It’s a consumer issue!”

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  1. “It’s a consumer issue!” HPE 10Consumer Bill of Rights & Advertising Techniques

  2. Consumer Bill of Rights Introduced by 1962 by President John F. Kennedy: The right to safety. Consumers are protected from dangerous products. The right to be informed. Consumers are protected from misleading advertising. The right to choose. Consumers have the right to make their own choices. The right to be heard. Consumers can speak out when they are not satisfied.

  3. The Top 7Advertising Techniques

  4. 1- Bandwagon • Everyone who is anyone is buying this product. Don’t be the only one without it. Don’t be left out! http://www.youtube.com/watch?v=EaXOttV2VJ0

  5. 2- Transfer Fantasy • Super hero's, super athletes, beautiful or rich people are featured. • Advertisers hope that the consumer will transfer these qualities to the products and themselves to purchase the product. http://www.youtube.com/watch?v=mulAi7cno2Y

  6. 3- Statistics • People are usually impressed by statistics. However, many ads leave out important details about the statistics. http://www.youtube.com/watch?v=bOmJXmMEyd0

  7. 4- Humor • People tend to remember commercials that make them laugh. • The humor encourages them to associate a positive feeling with the advertised product. http://www.youtube.com/watch?v=2jYi4rO65bk

  8. 5- Testimonials • Important or well-known people testify that they use the product, and so should you. http://www.youtube.com/watch?v=O-VqYLbQxJk

  9. 6- Nostalgia • Plain folks, back to nature, just the way Grandma used to make it, back in the good old days. http://www.youtube.com/watch?v=zZnqBL6iYjA

  10. 7- Sense Appeal • Sounds or pictures that appeal to the senses are pictured. http://www.youtube.com/watch?v=40DykbPa4Lc&feature=related

  11. Let’s see how much you remember! (Quiz Time) 1. http://www.youtube.com/watch?v=mulAi7cno2Y Transfer Fantasy Sense Appeal Humor Bandwagon Statistics

  12. 2. http://www.youtube.com/watch?v=EaXOttV2VJ0 Transfer Fantasy Sense Appeal Humor Bandwagon Statistics

  13. 3. http://www.youtube.com/watch?v=bOmJXmMEyd0 Transfer Fantasy Sense Appeal Humor Bandwagon Statistics

  14. 4. http://www.youtube.com/watch?v=40DykbPa4Lc&feature=related Transfer Fantasy Sense Appeal Humor Bandwagon Statistics

  15. 5. http://www.youtube.com/watch?v=2jYi4rO65bk Transfer Fantasy Sense Appeal Humor Bandwagon Statistics

  16. QUIZ KEY • 1. A • 2. D • 3. E • 4. B • 5. C

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