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Advertising and Promotion Manager

Advertising and Promotion Manager. Career Explortation. Prepare budgets and create estimate program costs for campaign plan Plan advertising and promotional material Aid with annual budget development Evaluate layouts and advertising copies Edit promotional scripts, audio, and video tapes

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Advertising and Promotion Manager

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  1. Advertising and Promotion Manager Career Explortation

  2. Prepare budgets and create estimate program costs for campaign plan • Plan advertising and promotional material • Aid with annual budget development • Evaluate layouts and advertising copies • Edit promotional scripts, audio, and video tapes • Organize department activities: sales, graphic arts, media, finance, research • Negotiate and prepare contracts for advertising and sales Description

  3. The salary of an advertising and promotions manager varies, depending on which industry you are working in. • Professional, Scientific, and Technical Services: $117,420 annually • Utilities: $110,440 • Management of Companies and Enterprises: $103,460 annually • Educational Services: $97,450 annually • Information: $96,300 annually • Public Administration: $71,890 annually • Arts, Entertainment, and Recreation: $74,920 annually • Health Care and Social Assistance: $78,940 annually Salary

  4. As of 2010: 216,800 jobs • Employment is predicted to grow 13% from 2010-2020 • Employment 2010: 38,700 • Employment Predicted by 2020: 43,800 • More managers who can easily navigate with technology are desired • Highly wanted by other managers and experienced professionals Job Prospects

  5. Working with others to find creative solutions • Find ways to persuade and attract the public • Develop ways to intrigue people through online advertising • Comfortable working office (near company they direct) • Combination of creative and logical thinking • Possible compensations of the job include: stock awards, company-paid insurance premiums Benefits

  6. Enjoyable Aspects: Individuals it would appeal to: People who exhibit the following skills: Organization and prioritizing Obtaining and analyzing information Evaluating problems and finding creative solutions Working with the public Teamwork and cooperation Technological knowledge Time management Why this job? • Working in groups with others • Persuasion • Critical thinking to find approaches to solve problems • Coordinating and understanding responses of the public • Development in mathematics, communicating ideas, and time management • Making individual and group decisions

  7. Bachelor Degree in advertising or journalism • Relevant Course Study: marketing, consumer behavior, market research, communication methods and technology, sales, photography, visual arts • Advantageous to study in: finance, economics, law, management, accounting, mathematics, statistics • Work experience is appreciated: purchasing agents, buyers, product advertising, promotions, public relation specialists Education Required

  8. Generally work long hours (55-60 hours a week): limited time for family • Under tight and intense deadlines • Higher level managers get lavish offices • Additional privileges include: executive dining rooms, company cars, country club memberships, and liberal expense accoutns • Salaries can range greatly based on level of responsibility, lenth of service, size and type of advertising and marketing firm • Best-paid advertising and promotions manager jobs are in New York City Interesting Facts

  9. After researching this job I think this could be a possible career which I could consider. This is because, it seems to be a very structured and organized type of job, which definitely suits my personality. As well, it is a combination of working with numbers and logically thinking of solutions, while at the same time, finding creative and more artistic form to communicate to the public. Jobs which are both logical and artistic are difficult to find, and I feel that by incorporating my more artistic side, it would be more enjoyable and pleasing. Advertising and marketing of companies and products has always been an option which I have considered, but definitely this profession seems quite interesting and hopefully in the future, I can further examine and look into it, to see if it really sparks my interest! Is this for me?

  10. http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-3http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-3 • http://job-descriptions.careerplanner.com/Advertising-and-Promotions-Managers-5.cfm • http://www.marketing-made-simple.com/articles/promotional-strategy.htm#.Un7F5vnrzxQ • http://www.recruiter.com/salaries/advertising-and-promotions-managers-salary/ Bibliography

  11. Thanks for watching! By: Emme Lee

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