Occupation & Qualification Mapping in the Indian Retail Sector

1. Occupation & Qualification Mapping in the Indian Retail Sector A People Factor Study for World Bank

2. BACKGROUND Occupation and Qualification Mapping in the Indian Retail Sector

3. Retail Sector in India Retail sector has been divided into seven key sub-segments, based on their uniqueness and needed skills: Occupation and Qualification Mapping in the Indian Retail Sector

4. The study was conducted to complete an in depth analysis of Retail sector in terms of: • Major players • Employability needs • Qualifications of employees • Professional courses offered across various institutions • Mapping skills and competencies to narrow down skill gap • Help build a framework for requisite skills at various levels and roles. Rationale of the Study Occupation and Qualification Mapping in the Indian Retail Sector

5. OBJECTIVES AND METHODOLOGY Occupation and Qualification Mapping in the Indian Retail Sector

6. Objectives of the Study This research study was aimed to meet the following objectives: • Identify and describe various occupational roles available in organized retail. • Describe job responsibilities, skills and competencies required by incumbents to be successful on the job. • Identify the “levels” of qualifications for specific occupational roles. Occupation and Qualification Mapping in the Indian Retail Sector

7. Objectives of the Study (Contd.) • Identify various formal and informal courses and industrial training programs available to fulfil the demands of jobs in the retail sector. • Detail out current courses and programs and analyse the gaps between skill programs available and skills required • Identify the career path available in an organization and their corresponding qualifications. Occupation and Qualification Mapping in the Indian Retail Sector

8. Research Approach The research approach applied was: Occupation and Qualification Mapping in the Indian Retail Sector

9. Participant Organizations Final list of participating organizations in each retail sector segment was: Occupation and Qualification Mapping in the Indian Retail Sector

10. Final list of sampled institutes was: Sampled Institutes Occupation and Qualification Mapping in the Indian Retail Sector

11. Sampled Institutes (Contd.) Occupation and Qualification Mapping in the Indian Retail Sector

12. Qualification levels sampled within each institute were: Courses Sampled Occupation and Qualification Mapping in the Indian Retail Sector

13. RESULTS OF THE STUDY

14. Quite a few jobs within the retail sector across sub-segments are similar in nature. • These jobs similar to one another were clubbed together in Job Clusters. Job Clusters Occupation and Qualification Mapping in the Indian Retail Sector

15. The identified job clusters in retail sector were: Identified Job Clusters in Retail Sector Occupation and Qualification Mapping in the Indian Retail Sector

16. Various job clusters have many roles based on seniority or role complexity or specialty of skills required to perform the role. • To classify roles, similar levels of seniority and complexity were clubbed together and five levels emerged. Functional Level and Roles Occupation and Qualification Mapping in the Indian Retail Sector

17. Functional levels that emerged on basis of seniority and complexity: Identified Functional Levels and Roles Occupation and Qualification Mapping in the Indian Retail Sector

18. As per the qualifications, skills and competencies required for the levels, it was seen that the level 2 & 3 had a lot of overlap. • Hence the job/ role descriptions within each job cluster were divided into four levels: • Entry Level- Level 1 • Junior Management- Level 2 & 3 • Middle Management- Level 4 • Senior Management- Level 5 Identified Functional Levels and Roles Occupation and Qualification Mapping in the Indian Retail Sector

19. Cluster-Wise Career Paths and Identified Skill Gaps Occupation and Qualification Mapping in the Indian Retail Sector

20. Job requirements were defined for various levels across sub-segments • Based on these job requirements, career paths were defined for new entrants • Sometimes roles allowed movement across job clusters, this cross-functional movement has also been captured • Career paths also defined the knowledge, skills and experience required to move to next level Career Paths Occupation and Qualification Mapping in the Indian Retail Sector

21. Development of detailed job requirements, was followed by mapping the job requirements for entry-level jobs to course curriculum offered at various institutes • This Requirements-Curriculum mapping was used to identify the skill gap Skill Mapping Occupation and Qualification Mapping in the Indian Retail Sector

22. The following slides would provide cluster-wise career paths and skill gaps identified across retail segments starting with Product/ Range Finalization Cluster-Wise Career Paths & Skill Gaps Occupation and Qualification Mapping in the Indian Retail Sector

23. Occupation and Qualification Mapping in the Indian Retail Sector

24. Career Paths In Product/Range Finalization • Qualification: • For Clothing & Fashion: Graduate in specific • Work Experience: 12-15Years • Qualification: • For Clothing & Fashion and Lifestyle: Graduation in specific field • Work Experience: 7-8 Years General Manager: Region (Level 5) Procurement Function Store Operations Qualification: Graduate in Specific Field Work Experience: 4-8 Years Key Knowledge, Abilities & Aptitude: - Aptitude for Research and Analysis - Influencing and Negotiation Skills - Artistic Aptitude, Spatial Perception and Knowledge of Fabric (For Fashion ,Clothing and Lifestyle) Manager (Range Finalization) (Level 4) Qualification: Pursuing Graduation/ Graduate Work Experience: 1-7 Years Key Knowledge, Abilities & Aptitude: - Leadership - Planning & Organizing Supervisor/ Asst. Manager (Level 2 & 3) Executive (Range Finalization) (Level 2&3) Supervisor/ Asst. Manager (Level 2 & 3) • Qualification: Graduation in Specific Field • Key Knowledge, Abilities & Aptitude: • Product Category Knowledge Qualification: 10th or 12th Pass Work Experience: 0-1 Years Key Knowledge, Abilities & Aptitude: - Sales & Service Aptitude - Communication Skills & Language Ability Trainee/Buyer (Level 1) Assistant (Level 1) * Previous work experience in Retail Sales / Procurement / Range Finalising is required for job in Product/ Range Finalization Occupation and Qualification Mapping in the Indian Retail Sector

25. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupation and Qualification Mapping in the Indian Retail Sector

26. Occupation and Qualification Mapping in the Indian Retail Sector

27. Career Paths In Procurement Qualification: MBA (SCM/ Operations) Work Experience: 12-20 Years • Qualification: • For Clothing & Fashion and Lifestyle: Graduation in specific field • For All Others: Graduation in Specific Field + MBA (SCM/ Operations) • Work Experience: 5-15 Years Head/ General Manager (Level 5) Qualification: Graduate in Specific Field Work Experience: 4-8 Years Key Knowledge, Abilities & Aptitude: - Aptitude for Research and Analysis - Influencing and Negotiation Skills - Artistic Aptitude, Spatial Perception and Knowledge of Fabric (For Fashion & Clothing and Lifestyle) Sr. Buyer/ Manager (Level 4) Supervisor/ Asst. Mgr. (Store Ops.) (Level 2 & 3) Supervisor/ Asst. Manager (Level 2 & 3) Executive (Range Finalization) (Level 2&3) • Qualification: Graduate • Work Experience: 4-8 Years • Key Knowledge, Ability & Aptitude: • Sales and Service Aptitude • Artistic Aptitude and Spatial Perception • Leadership • Planning and Organizing • Qualification: Graduation in Specific Field • Key Knowledge, Abilities & Aptitude: • Product Category Knowledge Trainee/Buyer (Level 1) • Qualification: 12th + Computer Certification • Key Knowledge, Abilities & Aptitude: • Fine Dexterity Executive: Warehouse (Level 1) Allocators* * Allocators do not have a linear growth in Procurement and generally, move to Warehousing activities Occupation and Qualification Mapping in the Indian Retail Sector

28. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupation and Qualification Mapping in the Indian Retail Sector

29. Skill Gaps Identified for Entry-Level (Contd.) * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupation and Qualification Mapping in the Indian Retail Sector

30. Occupation and Qualification Mapping in the Indian Retail Sector

31. Career Paths In Logistics and SCM Qualification: Post-Graduation in Business Administration (SCM/ Operations) Work Experience: 8-15 Years Head (Level 5) • Qualification: Post-Graduate in Business Administration (SCM/ Operations) • Work Experience: 5-10 Years • Key Knowledge, Abilities & Aptitude: • Commercial Acumen • Qualification: • For all other segments: Graduation • For Café & Restaurant segment: Post- Graduation in Business Administration (SCM/ Operations) • Work Experience: 2-5 years • Key Knowledge, Abilities & Aptitude: • Aptitude for Research and Analysis • Leadership • Problem Solving Ability Manager (Level 4) Supervisor/ Asst, Manager (Level 2 & 3) • Qualification: • For all other segments: Pursuing Graduation/ Graduation • For Café & Restaurant segment: Graduation in Business Administration (SCM/ Operations) • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • For all segments: • Clerical Ability • Manual Ability • Math Ability • Planning and Organizing • For Café & Restaurant: • Knowledge of cold chain SCM Executive (Level1) Occupation and Qualification Mapping in the Indian Retail Sector

32. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupation and Qualification Mapping in the Indian Retail Sector

33. Occupation and Qualification Mapping in the Indian Retail Sector

34. Career Paths In Warehouse Operations • Qualification: • For all other segments: Pursuing Graduation/ Graduation • For Café & Restaurant Segment: MBA (SCM/ Operations) • Work Experience: 0-1 Years • Key Knowledge, Abilities & Aptitude: • For all segments: • Clerical Ability • -Manual Ability • Math Ability • Planning and Organizing • For Café & Restaurant: • -Knowledge of Cold Chain SCM • Qualification: • Graduate/ Post- Graduate • Work Experience: 5-10 Years • Key Knowledge, Ability & Aptitude: • Eye for Detail • Problem Solving and Grievance Handling Ability Qualification: Graduate Work Experience: 2-5 Years Key Knowledge, Abilities & Aptitude: - Leadership - Planning and Organizing Warehouse Manager (Level 4) Supervisor/ Asst. Store Operations (Level 2 & 3) Executive: Logistics (Level 1) • Qualification: 10th/ 12th Pass • Work Experience: 0-1 Years • Key Knowledge, Ability & Aptitude: • Sales and Service Aptitude • Communication Skills and Language Ability • Qualification: 10th / 12th Pass/ Pursuing Graduation • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • Clerical Ability • Manual Ability • Math Ability Sales Assistant (Level 1) (Job includes cashiering, Sales & Receiving) Allocators : Procurement (Level 1) Executive (Level 1) Contractual Employee Occupational and Qualification Mapping in the Indian Retail Sector

35. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

36. Occupation and Qualification Mapping in the Indian Retail Sector

37. Career Paths In Store Operations • Qualification: Graduate • Work Experience: 5-10 Years • Key Knowledge, Ability & Aptitude: • Artistic Aptitude and Spatial Perception • Aptitude for Research and Analysis • Problem Solving and Grievance Handling Ability Area Manager (Level 5) Qualification: MBA (Retail/ Any) Work Experience: 8+ Years Qualification:Pursuing Graduation/ Graduate Work Experience: 1-7Years Key Knowledge, Abilities & Aptitude: - Leadership - Planning and Organizing Store Manager (Level 4) • Qualification: Graduation in Specific Field • Work Experience: 1-3 Years • Key Knowledge, Ability & Aptitude: • For Fashion & Clothing and Lifestyle: • Artistic Aptitude, Spatial Perception and Knowledge of Fabric Qualification: Graduate (Commerce) Work Experience: 2-7 Years of Cashiering Experience Buyer (Level 2&3) Head Cashier/ Cashier Cum Accountant/ Store Accountant (Level 2) Supervisor/ Asst. Store Operations (Level 2 & 3) Executive: Product/ Range Finalization (Level 2&3) • Qualification: 10th / 12th Pass • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • Sales & Service Aptitude • Communication Skills & Language Ability • Qualification: Pursuing Graduation/ Graduation • Work Experience: 1-7 Years • Key Knowledge, Abilities & Aptitude: • Fine Dexterity • Math Ability Sales Assistant (Level 1) (Job includes cashiering, Sales & Receiving) Cashier (Level 2) Contractual Employee (Security) Contractual Employee (Housekeeping) Occupational and Qualification Mapping in the Indian Retail Sector

38. Career Paths In Café & Restaurant • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 14 +Years • Key Knowledge, Abilities & Aptitudes: • Commercial Aptitude Area Manager (Level 5) Area Chef (Level 5) Qualification: Graduate Work Experience: 8+ Years • Qualification: Graduate • Work Experience: 5-10 Years • Key Knowledge, Ability & Aptitude: • Eye for Detail • Problem Solving and Grievance Handling Ability • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 10-14 Years • Key Knowledge, Abilities & Aptitudes: • Eye for detail • Problem Solving Ability Cafe Manager (Level 4) Outlet Chef (Level 4) Qualification:Pursuing Graduation/ Graduate Work Experience: 1-7Years Key Knowledge, Abilities & Aptitude: - Leadership - Planning and Organizing • Qualification: Pursuing Graduation/ Graduate • Work Experience: 3-7 Years • Key Knowledge, Ability & Aptitude: • Leadership • Planning and Organizing • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 6-10 Years • Key Knowledge, Abilities & Aptitudes: • Leadership • Planning and Organizing Delivery Supervisor (Level 2&3) Supervisor/ Asst. Cafe Operations (Level 2 & 3) Chief Cook/ Chef De Parte (Level 2 & 3) • Qualification: 10th / 12th Pass • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • Navigational Skills • Manual Ability • Math Ability • Service Attitude • Qualification: 10th / 12th Pass • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • Clerical Ability • Manual Ability • Math Ability • Qualification: None/ 10th • Work Experience: 0-1 Years • Key Knowledge, Abilities & Aptitude: • Dexterity • Can work under pressure Commi (Level 1) Delivery Taker (Level 1) Stewards (Level 1) Trainee (Service) Trainee (Production) Trainee (Delivery) Occupational and Qualification Mapping in the Indian Retail Sector

39. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

40. Skill Gaps Identified for Entry-Level ( Cashiering) * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

41. Occupation and Qualification Mapping in the Indian Retail Sector

42. Career Paths In Production (Café & Restaurant) • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 14 +Years • Key Knowledge, Abilities & Aptitudes: • Commercial Aptitude Area Chef (Level 5) • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 10-14 Years • Key Knowledge, Abilities & Aptitudes: • Eye for detail • Problem Solving Ability Outlet Chef (Level 4) • Qualification: Graduate in Hospitality/ Food Production • Work Experience: 6-10 Years • Key Knowledge, Abilities & Aptitudes: • Leadership • Planning and Organizing Chief Cook/ Chef De Parte (Level 2 & 3) • Qualification: None/ 10th • Work Experience: 0-1 Years • Key Knowledge, Abilities & Aptitude: • Dexterity • Can work under pressure Commi (Level 1) Trainee (Production) Occupational and Qualification Mapping in the Indian Retail Sector

43. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

44. Occupation and Qualification Mapping in the Indian Retail Sector

45. Career Paths In Café & Restaurant • Qualification: Pursuing Graduation/ Graduate • Work Experience: 3-7 Years • Key Knowledge, Ability & Aptitude: • Leadership • Planning and Organizing Delivery Supervisor (Level 2&3) • Qualification: 10th / 12th Pass • Work Experience: 0-1 years • Key Knowledge, Abilities & Aptitude: • Navigational Skills • Manual Ability • Math Ability • Service Attitude Delivery Taker (Level 1) Trainee (Delivery) Occupational and Qualification Mapping in the Indian Retail Sector

46. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

47. Occupation and Qualification Mapping in the Indian Retail Sector

48. Career Paths In Quality Control Qualification: - For Café & Restaurant: Post-Graduation in Food Technology Work Experience: 4-8+Years Quality Manager (Level 5) • Qualification: • - For Café & Restaurant: Post Graduation in Food Technology • Work Experience: 1-5 Years • Key Knowledge, Abilities & Aptitudes: • Leadership • Planning and Organizing Sr. Executive (Level 2&3) • Qualification: • For all segments: Graduate in Specific Field • For Café & Restaurant: Post Graduation in Food Technology • Key Knowledge, Abilities & Aptitudes: • Product Category Knowledge • Industry Specific Quality Processes/ Standards • Aptitude for Research and Analysis Executive: QA (Level 1) Occupational and Qualification Mapping in the Indian Retail Sector

49. Skill Gaps Identified for Entry-Level * All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes. ** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics. Occupational and Qualification Mapping in the Indian Retail Sector

50. Occupation and Qualification Mapping in the Indian Retail Sector