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Enhancing Demand Response Participation through Customer Education

This presentation discusses strategies to improve customer engagement in demand response programs. Despite the potential benefits, participation rates are low due to perceived barriers like complexity and insufficient rewards. Apogee Interactive provides solutions to educate customers on the advantages of these programs, enabling utility companies to build stronger relationships with their clientele. Through extensive training tools—including eLearning courses and tailored content—customers can better understand their energy usage and participate effectively, thereby enhancing overall program success.

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Enhancing Demand Response Participation through Customer Education

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  1. Educating Your Customer For Greater Demand Response Participation Randy Edwards redwards@apogee.net Apogee Interactive October 6, 2004

  2. Who is Apogee? • Internet solution provider to energy industry • A decade delivering innovative products • Team: engineers, programmers, instructional designers, graphic artists, writers, consultants • Clients: Nearly all major IOUs, • Most leading cooperatives and municipals, • Many industry associations • Recognition: Accenture rates DEMX #13 in US, #18 in World

  3. The Situation • Only a fraction of available resources actively participate in demand response programs • Typical reasons for not participating include: • Program is too difficult • Reward is not great enough • Not enough load to participate • Many times it is simply a matter of educating the customer

  4. The Opportunity • Demand Response programs are an opportunity to establish an “agent relationship” with your customers • Help the customer see how the program benefits them • Help them get started in the program • Provide them with the tools and information to help them be successful

  5. Education Tools • Extensive information is available to you and to offer your customers • Available through the web or CD. • Available as content or eLearning courses • Help your customers better understand their facility’s load • Help your staff be better educated in advising your customers

  6. eLearning and Internet content for education and reference material Lighting Motors and Drives Power Quality HVAC Distributed Generation Custom content and delivery methods available Apogee’s Solutions

  7. Study-Center.com • Courses available through Apogee’s eLearning portal • Custom portal can be provided for you • Your look and feel • Launch from your home page • Customer feels they are accessing your site • Purchase courses on an as needed basis • Purchase blocks of seats for volume discounts

  8. eLearning Portals Study-Center.com

  9. Apogee iContent • Content can be launched from your home page • Select only the content that is applicable for your employees and customers • Annual license fee based upon content and potential number of users

  10. Apogee iContent

  11. Apogee Custom Solutions • Designed to meet your company’s or customer’s specific needs • Extensive experience and technical knowledge in energy efficiency and load reduction solutions • Deliverable over the Internet or via CD

  12. www.apogee.netwww.study-center.com

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