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Blog Like You Mean It

Blog Like You Mean It. Richard Delevan http://richarddelevan.blogspot.com National Software Centre 9 June 2005. Trips & Hat tips. Three Legacies of the Dot Bomb. Cynicism Amplified: Enron, WorldCom, Arthur Andersen Boredom Blogging. Be Cynical.

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Blog Like You Mean It

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  1. Blog Like You Mean It Richard Delevan http://richarddelevan.blogspot.com National Software Centre 9 June 2005

  2. Trips & Hat tips

  3. Three Legacies of the Dot Bomb • Cynicism • Amplified: Enron, WorldCom, Arthur Andersen • Boredom • Blogging

  4. Be Cynical • Less than 10 pc of Americans read blogs regularly • But the numbers go sky high for under-30s • And growth is high

  5. DON’T BLOG

  6. "It'll be no more mandatory that [CEOs] have blogs than that they have a phone and an e-mail account. If they don't, they're going to look foolish." - Jonathan Schwartz, Sun

  7. Don’t Blog – Unless… You know you’re ready for the Big Three: • Authenticity • Authority • Audacity

  8. “Tell the truth, the whole truth and nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We’ll find it anyway.” • Robert Scoble, Microsoft “Corporate Weblog Manifesto”

  9. Be Authentic • Stop pretending • Embrace your critics • Don’t take yourself too seriously • Lying is for losers • Prepare for Strikethroughs

  10. "Famous people have enough space to talk already. Blogging is interesting because of nonfamous people." - Lawrence Lessing, Stanford Law School

  11. Wield Authority • “Don’t Quote My Blog on That” • Novell & Sun • Who speaks for the company? • Do I give my critics a platform?

  12. Most blogging is done at 4am.

  13. Be Audacious • “First, kill all the lawyers” • That which is not forbidden is permitted • The Parable of Mark Jen • Nearly 50 firings… • …out of 10 million bloggers.

  14. Get a Blogging Policy Tomorrow • Mark Jen fired from Google after 2 weeks • Hired by Plaxo. His first job? • Write the blogging policy

  15. By the time you read this slide, 4,000 more blogs will have been launched.

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