1 / 14

Make it Fun for first time car buyers

Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos. Make it Fun for first time car buyers. Problem 1: Too Much Information. Overwhelmed. Problem 2: Getting Ripped Off. This is your first car!. This is how much you paid!. The Fear of Getting Ripped Off.

yannis
Télécharger la présentation

Make it Fun for first time car buyers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos Make it Funfor first time car buyers

  2. Problem 1: Too Much Information • Overwhelmed

  3. Problem 2: Getting Ripped Off This is your first car! This is how much you paid! • The Fear of GettingRipped Off

  4. Solution: Gamification • Design and promote • games to decide what car to buy • games to get the car at a fair price

  5. A Game for Deciding • Facemash meets Edmunds.com Old way New way Friend Support

  6. A Game for Buying • A multi-player online game Vs. Them You

  7. Business Model • Anonymous Preference Data for Sale • Online Advertisement • Click To Buy • Referral for Financing and Insurance

  8. Marketing And Sales • Facebook • College Campuses • Dating Sites

  9. Competition • Edmunds • Consumer Reports • AAA • Zynga • Mobile Game Developers • Dealerships • Online Automobile Marketplace

  10. Team • Neuroscientists • Game Developers • Machine Learning Experts • Business Developers • Domain Experts in Automobile

  11. Milestones • 12 Month Milestones • Reach 1M active users • Obtain funding for Year 2 development • 18 Month Milestones • Data Analytics Contracts with at least 1 car manufacturers • 24 Month Milestones • Convert 1% of users to purchase a car on our site • Expand to other niche markets, e.g. women

  12. Financial Projections • 1styear development cost: $100K • Estimated 3.6M cars purchased by First Time Car Buyers • $200 per car referral fees • $50 per 1000 insurance policies • $100 per 10000 auto loans

  13. Projections

  14. Timeline • Game Design (2 -4 months) • Data Analytics Tools (2-6 month) • Web Design (1 month) • First car sold on our site (12 months)

More Related