1. Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos Make it Funfor first time car buyers

2. Problem 1: Too Much Information • Overwhelmed

3. Problem 2: Getting Ripped Off This is your first car! This is how much you paid! • The Fear of GettingRipped Off

4. Solution: Gamification • Design and promote • games to decide what car to buy • games to get the car at a fair price

5. A Game for Deciding • Facemash meets Edmunds.com Old way New way Friend Support

6. A Game for Buying • A multi-player online game Vs. Them You

7. Business Model • Anonymous Preference Data for Sale • Online Advertisement • Click To Buy • Referral for Financing and Insurance

8. Marketing And Sales • Facebook • College Campuses • Dating Sites

9. Competition • Edmunds • Consumer Reports • AAA • Zynga • Mobile Game Developers • Dealerships • Online Automobile Marketplace

10. Team • Neuroscientists • Game Developers • Machine Learning Experts • Business Developers • Domain Experts in Automobile

11. Milestones • 12 Month Milestones • Reach 1M active users • Obtain funding for Year 2 development • 18 Month Milestones • Data Analytics Contracts with at least 1 car manufacturers • 24 Month Milestones • Convert 1% of users to purchase a car on our site • Expand to other niche markets, e.g. women

12. Financial Projections • 1styear development cost: $100K • Estimated 3.6M cars purchased by First Time Car Buyers • $200 per car referral fees • $50 per 1000 insurance policies • $100 per 10000 auto loans

13. Projections

14. Timeline • Game Design (2 -4 months) • Data Analytics Tools (2-6 month) • Web Design (1 month) • First car sold on our site (12 months)