1 / 1

Nair – Silky Sensations Hair Removal Cream

Nair – Silky Sensations Hair Removal Cream.

Télécharger la présentation

Nair – Silky Sensations Hair Removal Cream

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Nair – Silky Sensations Hair Removal Cream • The Challenge: To support the product launch of the new Nair Silky Sensations Hair Removal Creams, their first with a dual moisturising blend, Church & Dwight wanted to generate interest & awareness of the product with their target market of 18-34 year old women, explain what the product delivered above & beyond their competitors and encourage trial, all within a key period leading up to Summer • The Solution: Alongside Kinetic and Maxus, Confero Marketing delivered a hard to reach, light TV viewing audience through the use of high street retailers Miss Selfridge & Dorothy Perkins. With retailers stocking new Summer lines, Nair dominated the fitting room environment through the use of A3 Panels & Mirror Vinyl's, taking advantage of long dwell times and the intimate ‘me’ time moment. Nair explained the unique benefits of Silky Sensations on the A3 panels and gave a reminder and prompt to purchase at Boots with the Mirror Vinyl's. The customer journey was completed with the use of A6 Promo-cards distributed at till point with purchase. Consumers would be reminded of the product, either at home or in-store and crucially, the A3 cards encouraged trial at Boots with a £2 off redemption coupon. Positioned on the same multi million pound retail space as Boots, Miss Selfridge & Dorothy Perkins customers were ideally placed to redeem their coupon instantly as part of the same shopping trip. • Key Details; Planned & Bought by Maxus/Kinetic Worldwide • 23rd May – 19th June 2011 • Retailers; Dorothy Perkins & Miss Selfridge, • Formats; 2,320 x Fitting Room Panels, 2,320 x Mirror Vinyl's & 165,000 x A6 Promo-cards

More Related