1 / 13

Ethos, Pathos, Logos

Ethos, Pathos, Logos. The Rhetorical Triangle. Ethos, Pathos, and Logos. What is ethos?. Ethos, Pathos, and Logos. Ethos Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. . ETHOS. Ethos.

yasuo
Télécharger la présentation

Ethos, Pathos, Logos

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethos, Pathos, Logos The Rhetorical Triangle

  2. Ethos, Pathos, and Logos What is ethos?

  3. Ethos, Pathos, and Logos Ethos Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author.

  4. ETHOS

  5. Ethos For example, when a trusted doctor gives you advice, you may not understand all of the medical reasoning behind the advice, but you nonetheless follow the directions because you believe that the doctor knows what s/he is talking about. 

  6. Ethos, Pathos, and Logos What is pathos?

  7. Ethos, Pathos, and Logos Pathos Pathos is appeal based on emotion. Advertisements tend to be pathos-driven.

  8. PATHOS

  9. Pathos = an emotional argument • An effective use of pathos will alter the mindsets of the audience through the use of emotional appeal. • Both words and pictures can achieve this appeal.  In this picture, Haitian children are collecting water.  Children and adults spend all day digging for water because most of Haiti does not have access to water.

  10. Ethos, Pathos, and Logos What is logos?

  11. Ethos, Pathos, and Logos Logos Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Scholarly documents are also often logos-driven.

  12. LOGOS

  13. Logos – logic • “You should eat spinach because it has Folic Acid, Vitamin A, C and Calcium. • According to the CDC, Ovarian cancer is the fifth leading cause of death and researchers found in 2008 that the flavanoids in spinach can prevent cancer

More Related