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Case Study – ITICA Launch

The launch of the Irish Traditional Italian Chippers Association (ITICA) aimed to connect with media and consumers by emphasizing the traditional values held by its members. Key activities included a comprehensive media relations strategy, a significant launch event, an advertising campaign, and an active social media presence. To date, ITICA has achieved media coverage valued at over €400,000 and PR worth €1,500,000, with notable mentions across various platforms. The launch event attracted over 300 attendees and generated considerable buzz, including 1,500 Facebook fans within a week.

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Case Study – ITICA Launch

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  1. Case Study – ITICA Launch Objectives: • Successfully launch the Irish Traditional Italian Chippers Association to media and consumers • Convey the ethos and traditional values of ITICA members Activities: • Media Relations • Launch Event • Advertising Campaign • Social Media Campaign

  2. Results • Media coverage to date has amounted to over €400,000 in Advertising Value / €1,500,000 in PR Value to include: • Print Media: national, regional and trade • Broadcast: interviews on RTE Radio 1; Newstalk; 4FM; Spin 1038, with mentions on RTE 2FM; Radio Kerry; FM104 • Online: RTE.ie; BusinessWorld.ie; blogs; Twitter • Over 1,500 fans on Facebook within one week • A very successful launch event in Krystle Nightclub, with over 300 attendees and significant media attendance

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