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Food and Beverage Management

Food and Beverage Management. Events, conferencing and banqueting. Event categories and examples. Comparison of characteristics. Congress Exhibition/trade fair Forum Interview Lecture Meeting. Retreat Road show Seminar Workshop Off-premises. Examples of types of events.

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Food and Beverage Management

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  1. Food and Beverage Management Events, conferencing and banqueting

  2. Event categories and examples

  3. Comparison of characteristics

  4. Congress Exhibition/trade fair Forum Interview Lecture Meeting Retreat Road show Seminar Workshop Off-premises Examples of types of events

  5. Top ten countries Source: Rogers, 2003

  6. Challenges • Potential challenges include: • Space perishability • Competitive environment • Large inventory of equipment to manage • Managing expectations of large numbers • Achieving satisfaction of large numbers • Managing causal labour • Management of AV • Multiple stakeholders

  7. Restaurant and event operations

  8. Sales and marketing • Activities include: • Marketing of venue to different customer segments • Maximising distribution channels and intermediaries • Effective sales teams • Event sales strategies

  9. Event segmentation • Examples of event segments include: • In-house customers • Local businesses • Local residents • Corporate companies • Charities or non-profit organisations • SMERF Groups • Trade and professional bodies • Incentives market • Exhibitions market

  10. Maximising distribution channels • Examples of channels may include: • Website • Central Reservations System (CRS) • Event/meeting planners • Destination management companies • Convention bureaus • Web based software for meeting/events

  11. Effective sales teams • Sales personnel should be allocated specific targets • Monitoring may include: • Number of telephone calls made • Number of sales calls or presentations made • Revenue achieved by sales person

  12. Event sales strategies • Approaches may include: • Utilising efficient event-booking software • Applying effective sales techniques • Creating venue generated events • Developing high quality event collateral

  13. Room booking management

  14. Sales activities • May include: • Forecasting high and low demand periods • Maintaining reservation records and customer history • Forecasting net yield for event bookings • Awareness of segment booking patterns • Avoiding very advanced bookings • Enforcing clear cancellation procedures • Considering commissions for intermediaries

  15. Venue events: the process

  16. Example organisation chart

  17. Staffing considerations • Some of the main skills and qualities required for any operator are: • Welcoming and friendly approach • Good personal presentation • Flexibility in meeting customers’ needs • Ability to sell products and services • Planning and co-ordination skills • Visible to staff and clients • Hard working and creative

  18. The event process

  19. Example event order

  20. Example Gantt Chart

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