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The 6 Top Reasons Customers buy Tableau

The 6 Top Reasons Customers buy Tableau. The document contains information that is confidential and proprietary to Tableau Software and its affiliates. Neither this document nor the information contained herein may be reproduced or used. .

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The 6 Top Reasons Customers buy Tableau

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  1. The 6 Top Reasons Customers buy Tableau The document contains information that is confidential and proprietary to Tableau Software and its affiliates. Neither this document nor the information contained herein may be reproduced or used.

  2. In 1989, Howard Dresnerproposed "business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems."

  3. “Everyone in the organization should be making data driven decisions. We make BI easy!”

  4. 1. FREEDOM

  5. Use with a traditional “layer-cake” BI infrastructure Or not. • Tableau Server • Tableau Desktop

  6. Data Driven Decision-Making Rapid BI Operationalize Share Discover Enrich Predictive Spatial Store ETL

  7. “I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices.” Kelly Martin, Telus

  8. 2. SPEED

  9. Rapid-Fire Analytics Share Install Access Analyze Publish 10x 10x 10x 10x 10x

  10. “The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel.” Andy Cotgreave Oxford University

  11. “I can connect to my data source and have intelligible, graphically attractive visualizations in minutes.” Ashley Ohmann Philips Healthcare

  12. “Reporting that used to take 8 hours takes 15 minutes.” Andy Shotwell Progressive

  13. 3. SELF-SERVICE

  14. “Our goal is to make the tool disappear.” Francois Ajenstat Product Manager Tableau Software

  15. “Self-service enablement is a core competency that drives adoption and license growth.” Nigel Stoodley Vice President Customer Solutions Tableau Software

  16. Real, Useful, Free Training

  17. “With other BI tools… there was a wall between the engineers who were building reports …and the business users who needed to use those reports to make decisions…that wall prevented us from being able to iterate rapidly to decisions.” David Botkin, Disney Interactive

  18. “It lets me focus more on DBA work and less on developing custom queries for my business analyst.” Stuart Johnson Oklahoma Department of Rehabilitation Services

  19. Gallery Download, Reverse Engineer

  20. “Tableau Public offers free-mium access, builds vision and is a huge repository of training samples.” Ellie Fields Senior Director, Product Marketing Tableau Software

  21. 4. DISCOVERY

  22. Data Driven Decision-Making Rapid BI Operationalize Share Discover Enrich Predictive Spatial Store ETL

  23. "To date, we're expecting a 3 percent increase in our forecasting accuracy, which will result in more than $100 million in annual savings.” Andy Kriebal Coca - Cola

  24. Do you understand your business? Productivity Threshold Questions Previously unknown questions Insights “Classic” BI Tableau Software The Goal q2 q3 q4 i3 i6 Analytic Power (required) Operational clarity i5 i4 i2 New insights Initial insights i1 q1 Insights (gained) What does the data say?

  25. “Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” John Tukey

  26. 5. SHARING

  27. Data Driven Decision-Making Rapid BI Operationalize Share Discover Enrich Predictive Spatial Store ETL

  28. “I can tell the stories that need to be told and people believe me.” Cynthia Lait EMC

  29. “The secret is to simplify and present findings with context that resonates with the audience.” Stephen McDaniel Freakalytics

  30. “If you present data in the right way, anyone can be an analyst.” John Tukey

  31. 6. ADOPTION

  32. Software adoption model FAST POWER EASY Adoption/Usage 8 % Compelling software Shelf-ware Licenses bought

  33. Is the juice worth the squeeze? Understanding Struggle Users quit when Expected < Expected benefit effort

  34. “Tableau products put incredibly powerful reporting and analytical tools in the hands of operating people—people who know their business and who can, given insightful information, make better decisions.” Bill Attridge HTM

  35. Culture Shift Supernova Tableau Data-driven decision making

  36. Why Customers Choose Tableau • Freedom • Speed • Self-Service • Discovery • Sharing • Adoption

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