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ISSUES HAUNTING BROADCAST JOURNALISTS

This discourse examines the challenges faced by journalists in an era dominated by ownership and oligarchy. Prof. Jeffrey P. Deatras from the University of the East highlights critical issues regarding media control, questioning whether journalism serves the public or merely caters to business interests. The discussion explores how ownership influences the narratives presented, the transformation of journalists into entrepreneurs, and the ongoing conflict between serving as watchdogs versus lapdogs. It encourages reflection on the role of media in society and the implications of prioritizing profit over public service.

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ISSUES HAUNTING BROADCAST JOURNALISTS

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  1. ISSUES HAUNTING BROADCAST JOURNALISTS UNIVERSITY OF THE EAST DEPARTMENT OF COMMUNICATION ART STUDIES PROF JEFFREY P. DEATRAS BSBC, MPSDC, PHD (CANDIDATE)

  2. Ownership and Oligarchy • One who owns is one who dictates what to write, said or shown. • Is it public service or purely business? • When to be a watchdog or lapdog? • Messages are not what public may uisbenefit but what could sell among target consumers. • Public as consumers rather than citizens. • Journalists as entrepreneurs rather than thinkers. • Profits guised in symbols of rights.

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