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VELUX and Definition 6 Current Engagement & 2013-2014 Plan

VELUX and Definition 6 Current Engagement & 2013-2014 Plan

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VELUX and Definition 6 Current Engagement & 2013-2014 Plan

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  1. VELUX and Definition 6Current Engagement &2013-2014 Plan August 2013

  2. Today’s Agenda • Company overview • Results overview • 2013 and beyond: discussion

  3. Successful integration of both agencies • London/Europe now fully rebranded as Definition 6 • Key upcoming investments on thenewsmarket.com platform • Expanded International client base • Expanded solutions & services into: • Digital marketing & tools • Social media and community management • Content marketing including high-end post-production • Technology inc. full website development & management and social/mobile applications +

  4. Sample client list

  5. Some of our Award Winning Media Centres

  6. Review of our work together • Started working together in 2009 • Results since launch of VELUX MC in May 2012

  7. Summary • Working together since 2009, distributed over 4,500 pieces of content to over 600 media worldwide • 210+ media worldwide reached since beginning of 2012 • Successful launch of VELUX Media Centre: 10,000+ Media Centre unique visitors in 15 monthsand60% of overall downloads • thenewsmarket.com driving media downloads: 85% of media orders – 66% of them for video: best platform for broadcasters and tier 1 media • VMC platform perfect for trade media: 68% downloads were images • A social site: shares driving referrals from networking sites: 82Facebook shares led to 333 visits via the site

  8. TheNewsMarket.com and VELUX Media Centre • Processed video to make available in all formats • Created multimedia press packs for professional media use • Published stories on TNM: thenewsmarket.com/VELUXand Media Centre: http://press.velux.com • Promoted content via: • Media alerts to journalists on TNM • Promotional banners and links • RSS and social media feeds • Account management & reporting • Provided access to D6 submission tool for MC as well as training to team member in Denmark

  9. VELUX Media Centre accounts for 60% of all downloads • 60% of all downloads came via VELUX Media Centre • 2/3 of all video downloads via thenewsmarket.com • 68% of VELUX Media Centre downloads were images (32% videos)

  10. 85% of media orders came via thenewsmarket.com

  11. Media Results: TNM and VMC TNM 736 assets were ordered by 166 media outlets in 42 countries  Sample of media outlets: VELUX Media Centre 123assets were ordered by 51 outlets in 26 countries

  12. VELUX Media Centre: 1,000+ Downloads & 4,600+ Asset Views

  13. A useful tool for VELUX and business contacts Country breakdown:

  14. VELUX MC: An exemplary newsroom Since May 2012 launch: • Almost 10,600 unique visitors • Over 98,700pageviews • Pages per visit: 6.16 • Average Visit Duration: 03:37 • Low Bounce Rate: 1.05% • Visits by country: Denmark 36% • UK 13.2% • USA 9% • Visits via social referral: • Facebook: 385 • Twitter: 64 • LinkedIn: 10 • YouTube: 3

  15. 2013-2014 Project PlanMaking the most out of our engagement

  16. More than a style of window • Continue to focus on the benefits, take more of consumer advice angle • Do Surveys / release data , studies and research in more than one countries can also help reach out to local target markets with same language content • Get the external perspective into the story. Back findings with opinions of external experts adding credibility and legitimising content • Studies on energy saved by energy efficient buildings Information per year / per country • European-wide survey on daylight impact on healthcare • Research on noise reduction, badly insulated spaces etc Business focus? If strategic? why? • Raise the business profile with more data driven stories • Report on job creation, expansion in different target markets • Present innovative new projects or new building commissions and how they reflect on the industry outlook • Annual results presentation – LEGO example • Profile on CEO

  17. More than windows Sponsorships: • Feature content more often (ex: architectural education) • Highlights of sports content (ex: Volleyball in September) • Personalise and localise sports content with spotlight on athletes and offer content in language (national teams/champions) • Creating Media Centre for VELUXEHF Champions League and VELUX 5 Oceans Race? Raising VELUX profile overall: • Spotlight on cool new projects and awards (ex: students of architecture awards) • Involvement in design festivals and expos (ex: Sustainia) • Interesting partnerships and collaborations • Charity work/CSR

  18. Next steps • Training VELUX team members to use the VMC • Use publishing guidelines to be shared with wider team, info on best practices to help them produce good content • Find ways to integrate existing content from different marketing activities, i.e. Daylight site, Sustainia, within VMC • Create infographicswith interesting info where possible – for example, ventilation topic in time for winter Potentially: • Consider creating interactive digital brochures (Daylight and Architecture magazine) • Language content with country sites • Email marketing tool • Activation toolkit for VELUX PR teams

  19. Discussion • How can we help you achieve your targets?